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VRM Intel 2013 Technology Survey for Vacation Rental Managers
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VRM Intel 2013 Technology Survey for Vacation Rental Managers November 2013 Amy Hinote | [email protected]
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Vacation rental managers weigh in on technology in the 2013 VRM Intel 2013 Technology Survey, including info property management systems, mobile apps, distribution, and more.
Transcript of VRM Intel 2013 Technology Survey for Vacation Rental Managers
VRM Intel2013 Technology Survey for Vacation Rental
Managers
November 2013Amy Hinote | [email protected]
Property Management Systems
2 Amy Hinote | 251-455-4994 | [email protected] | www.vrmintel.com
87.23%
12.77%
Do you use a Property Management System?
Yes No 0 1 2 3+0
5
10
15
20
25
30
35
40
45
How many PMS systems have you used in the last 5 years?
VRM’s Use of Technology
2 Amy Hinote | 251-455-4994 | [email protected] | www.vrmintel.com
Data Mining
CRM
Mobile App
Housekeeping
Marketing Automation
Keyless Locks
Accounting
Website
0 10 20 30 40 50 60 70 80 90
Outside of your PMS, what other technology services do you use?
System Integration
2 Amy Hinote | 251-455-4994 | [email protected] | www.vrmintel.com
0
10
20
30
40
50
60
70
If you are using more than one technology platform, are your systems integrated with your PMS?
Struggles with Technology
2 Amy Hinote | 251-455-4994 | [email protected] | www.vrmintel.com
Difficulty in use and/or training
Web-based access
Limited features and functionality
Stuck in an old system
Multiple points of data entry
Integration
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
The biggest problem we face A significant challenge It is an issue for us A little bitThe least of our problems
Rate the struggles you face in your technology systems.
Technology Adoption
2 Amy Hinote | 251-455-4994 | [email protected] | www.vrmintel.com
Website
Accounting
Property Management Software
Housekeeping Technology
CRM
Marketing Automation
Data Mining
Mobile App
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sign me up! I will beta test.We're a little gun-shy, we'll look at it when we know it works.After you've been around for a few years, call me.
How likely are you to try new technology?
Distribution Channels
2 Amy Hinote | 251-455-4994 | [email protected] | www.vrmintel.com
0 1 2-4 5-9 10+0
10
20
30
40
50
60
How many distribution channels do you use (e.g. VRBO, Airbnb, Flipkey)?
How many distribution channels do you use (e.g. VRBO, Airbnb, Flipkey)?
About the Survey
• 7 Question Survey• 94 Vacation Rental Manager Respondents• 82% Manage U.S. Properties• 18% Manage Properties Outside the U.S.
For questions:Amy HinoteVRM Intel(251) [email protected]
2 Amy Hinote | 251-455-4994 | [email protected] | www.vrmintel.com
