vrinda catalogueA4 size part-2.pdf

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2nd Edition 2012ISBN 978-81-8281-456-1

Price `150/-paperback

Size 1624cm

260 Pages

A Text on

FinancialManagement

N.P. SrinivasanM. Sakthivel Murugan

A TEXT ON FINANCIAL MANAGEMENThas been written keeping in view therequirements of the students of BBM andB.Com and degree courses of variousuniversities and explain various financialdecision making tools.

CONTENTS:Finance Functions Investment Decision Financing Decision Dividend Decision Dividend Theories Dividend Policy inPractice Working Capital Management Working Capital Estimation CashManagement Accounts ReceivableManagement Inventory Management Working Capital Finance Financial Planningand Forecasting Stock Market MoneyMarket Skill Development CapitalStructuring Decision Time value of MoneyIndex.

A TEXT ON SERIES

Ist Edition 2012ISBN 978-81-8281-440-0

Price 125/-paperback

Size 1624cm

222 Pages

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A T E X T O N F U N D A M E N T A L SACCOUNTING wil l help stu dent s wit htheoretical and practical problems and hasbeen written to cater the needs of studentsof BBM and B .Com.

CONTENTS:Introduction To Financial Accounting,Accounting Process Subsidiary Books, B a n k R e c o n c i l i a t i o n S t a t e m e n t Rectification of Errors Final Accounts Single Entry System

Mohd. Arif Pasha

A TEXT ON

FUNDAMENTALSOF ACCOUNTING

A Text on

Fundamentalsof Accounting

Mohd. Arif Pasha

Ist Edition 2012ISBN 978-81-8281-438-7


Size 1624cm282 Pages

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!A TEXT ON MANAGEMENT PROCESSwill help students with theoretical and

practical problems and has been written tocater the needs of students of BBM andB.Com.

CONTENTS: Introduction To Management Planning Organizing & Staffing Directing ControllingProbable Questions And Answers & ExtraQuestions For Study Last Menute RevisionBibliography Index

M.K. Purushothama

A TEXT ON

ManagementProcess

A Text on

ManagementProcess

M.K. Purushothama

Website: www.vrindaindia.com 57

N.P. SRINIVASAN

M. SAKTHIVEL MURUGUN

2nd Edition

e Textbook

A v a i l a b l

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e Textbook

A v ai l a b

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e Textbook

A v a i l a b l

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Ist Edition 2013ISBN 978-81-8281-459-2



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This book has been written and designedfor college students who are taking theirfirst course in organizational behaviourand who are interested in business ormanagement. The book is designed tomeet the requirements of syllabus ofdegree level courses; B.COM /BBM/BBA ofIndian universities.

Unit 1: Organizational Behaviour Unit 2:Perception And Attitudes Unit 3:learning AndBehaviour Modification Unit 4: Personality

Unit 5:group Dynamics & Leadership Unit 6:Organizational Change Unit 7: OrganizationalCulture Unit 8: Values

CONTENTS:

Organisational

BehaviourNiloy Biswas

A Text one Textbook

A v a i l a b l

e

Ist Edition 2013ISBN 978-81-8281-460-8



Amit Shar maDeepak Bhand ar i

This text is intended for business studiesand management degree courses atundergraduate level, as well as BBA.B.COM, MBA. courses.

CONTENT :Introduction To Marketing Recent Trends InMarketing Marketing Environment MarketSegmentation, Targeting And PositioningConsumer Behaviour Product Pricing Distribution Promotion Services TheConcept : Marketing Mix For ServicesService Quality And Service Design TourismMarketing Transportation Marketing Airlines Marketing Marketing Of Health CareServices Hospital Marketing EducationalServices Marketing Case Study.

Sharma & Bhandari

A Text onMarketing and

ServicesManagement

e Textbook

A v a i l a b l

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2/12

Ist Edition 2013ISBN 978-81-8281-454-7


Size 1624cm

296 Pages

The book is designed to meet therequirements of syllabus of degree levelcourses; B.COM/BBM/ BBA of Indianuniversities.

ContentUnit I - Introduction to Production andOperations Management Unit II - PlantLocation and Layout Unit III - MaterialManagement Unit IV - Production Planningand Quality Control Unit V - Time and MotionStudy Unit VI - Maintenance and WasteManagement Unit VII - Common to all Unitsof Syllabus Case Studies

Production andOperations

ManagementN.V. Badi

A Text oneTextbook

A v a i l a b l

e

58 E-mail: [email protected]

Ist Edition 2012ISBN 978-81-8281-435-6



A TEXT ON

BUSINESS

ORGANISATIONANDENVIRONMENT

V. Neelamegam

Ist Edition 2012ISBN 978-81-8281-441-7



ATEXTON

CORPORATEADMINISTRATION

M.K. Purushothama

AllaBakash.s

N. SantoshKumar

A T E X T O N C O R P O R A T EADMINISTRATION wil l help st uden ts w iththeoretical and practical problems and hasbeen written to cater the needs of studentsof BBM and B.Com.

CONTENTS :Unit 1: JOINT STOCK COMPANYUnit 2: CAPITAL OF COMPANYUnit 3 : COMPANY ADMINISTRATIONUnit 4 : CORPORATE MEETINGSUnit 5 : GLOBAL COMPANIESANNEXUREMost Likely QuestionsModel Questions

A Text on

BusinessOrganisation

andEnvironment

V. Neelamegam

This book is particularly designed for B.A.,B.Com, B.B.A.,B.B.M., B.Sc (ISM) and otherManagement Students. It is intended toprovide a complete introduction to the subjectBusiness Organisation and Environment in asimple and thorough manner. The chaptersare so designed in a logical anduncomplicated way, that they stimulate inquiry

and aid clear thinking about various aspects ofBusiness Organisation and Environment.

An Overview of Business Introduction toBusiness Organisation Sole Proprietorship Partnership Co-operative Society JointHindu Family Business Joint Stock Compan An Overview of Business Environment Government and Business Business andIndian Constitution Economic Reforms inIndia (LPG) Economic Environment Socio-Cultural Environment Natural andTechnological Environment Global businessand Ethics Business Ethics Case Study Glossary of Key Terms.

CONTENTS :

A Text on

Corporate

Administration

M.K. Purushothama

Al la Bakash.S

Santosh Kumar N.

e Textbook

A v a i l a b l

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e Textbook

A v ai l a b

l e

Ist Edition 2013ISBN 978-81-8281-461-5



A Text on

EnvironmentalStudies

Chandar K. SharmaThis book as per UGC core modulesyllabus for all undergraduate courses ofIndian universities (BA/BA Journalism/Vocationa)B.Com/B.H.M/B.B.M/B.B.A./B.Sc /FAD/DM/BCA.BE/ Env i ronmentcourses)

UNIT- 1 Multidisciplinary natureof environmental studies UNIT-2 NaturalResources Unit-3 Ecosystem Unit-4 :Biodiversity and its Conservation Unit-5Environmental Pollution Unit-6 : Socialissues and The Environment Unit-7 :HumanPopulation and The Environment CaseStudies on Human Populat ion andEnvironment Case Studies on Pollution

CONTENTS :

e Textbook

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Ist Edition 2013ISBN 978-81-8281-464-6



The present book is a modest attempt topresent the basic concepts, principles andtheories of human resource managementfor the benefit of the students aspiring tooccupy managerial positions in the globalcorporations in the near future.We, wishand hope, that the students find this bookunderstandable, knowledgable andhelpful in their graduation level studies,Primarily meant for BBM/BBA/B.ComStudents.

Unit-1 Human Resources ManagementRecent Trends in HRM UNIT-2 HumanResource Planning Job AnalysisRecruitment and Selection EmploymentInterview UNIT-3 Placement, InductionTraining Executive Development CareerPlanning UNIT-4 J ob Eval uat io nPerformance Appraisal CompensationManagement Maintenance of HumanResources UNIT-5 Job ChangesTransfer,Promotion and Separation UNIT- 6 HumanResource Development (HRD) GlobalHuman Resource Management The Effectsof Globalization on MNCs Case Studies

CONTENTS

A Text on

HumanResource

ManagementMeenakshi Kaushik

Chitra JhaM.Prakash

e Textbook

A v a i l a b l

e

Ist Edition 2013ISBN 978-81-8281-461-5



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This book is more useful to B.Com ,BBM,BBA,BCS,BBM,Students of var iouscolleges and Universities. Moreover it ismore helpful to the students o f Departmentof Economics, Bank professionals andChartered Accountants t oo.

Commercial Banking Central BankingBanker And Costomer Relationship BankingRegulation Act, 1949 Reserve Bank Of Indiatypes Of Bank Customers Various Forms Of

Customer Services Negotiable InstrumentsCrossing Of Cheques And Endorsement

Liabilities Of Paying And Collection BankerLoans And Advances. Development BanksAppendix-i Appendix-iis Index

CONTENTS:

A Text on

Banking

Law & OperationsA. Gajendran

Ist Edition 2013ISBN 978-81-8281-469-1



A Text on

QuantitativeAnalysis for

Business Decision

D.R.Agrwal

The Present book has been primarilywritten keeping in view the requirementsof undergraduate students, speciallyB.Com, BBM, B.B.A. The book has severaldistinct ive features which makes it unique.

CONTENTCorrelatin And Regressin Analysis TimeSeries Interpolation And ExtrapolationSampling And Sampling Distribution TheoryOf Probability

e Textbook

A v a i l a b l

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e Textbook

A v a i l a b l

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Ist Edition 2013ISBN 978-81-8281-471-4

Price ` 125/-paperback

Size 1624cm

200 Pages

This book is meant for those who inspi re toimprove their English language in theirearly professional courses like BBM, B.Com or Hotel Management.

CONTENT :Unit 1:Attitude And Emotional Intelligence

Unit2: Vision, Goal Setting & TimeManagement

Unit 3: Creativity

Unit 4:Elements Of CommunicationUnit 5:Career Planning

Unit 6:Extempore Speaking

Unit 7:Latest English Question Bank

A Text on

Soft Skil lsFor Business

Ashok K. SinhaNisha Singh

e Textbook

A v a i l a b l

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Ist Edition 2013ISBN 978-81-8281-480-6



The objective of this book is to develop thereader's skills in understanding the basicknowledge of corporate accounting and toimprove the analytical abiliti es. The bookwill serve its purpose for studentspursuing B.COM/BBM/BBA and MBAprograms of various Indian universities

Content;Unit-I: Acquisition Of Business Of Non-corporate Entities

Unit-II :Profit Prior To Incorporation

Unit-III : Valuation Of Goodwill

Unit-IV :Valuation Of Shares

Unit-V: Company Final Accounts

CorporateAccounting

A Text on

Mohd. Arif Pasha

e Textbook

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Ist Edition 2013ISBN 978-81-8281-472-1



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The book is designed to meet therequirements of syllabus of degree levelcourses; B.COM/BBM/BBA of Indianuniversities.

Unit-I :Joint Stcok Company

Unit-II :Share And Share Capital

Unit-III :Corporate Meetings

Unit-IV :company Secretary

Unit-V :Winding Up Of Company

CONTENTS:

Sanjeev KumarShubhra Mani

TEXT ONA TEXT ON

ORPOR TE

ENVIRONMENT

CORPORATEENVIRONMENT

CorporateEnvironment

Sanjeev KumarShubhra Mani

A Text on

Ist Edition 2013ISBN 978-81-8281-473-8



This text is intended for business studiesand management degree courses atundergraduate level, as well as BB M/ BBA/B.COM/ MBA. courses.

CONTENT :Services : The Concept Marketing Mix InService Industry Building Customer Loyalty:Service Failure And Recovery TourismMarketing Transportation Marketing AirlinesMarketing Banking Marketing InsuranceMarketing Leasing Marketing Marketing OfHealth Care Services Hospital MarketingEducational Services Marketing HotelMarketing Telecom Marketing case Studies

Sharma & Bhandari

A Text on

ServicesManagement

e Textbook

A v a i l a b l

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e Textbook

A v ai l a b

l e

Ist Edition

Reprint2012ISBN 978-81-8281-371-7



N.V BADI

A TEXT ON

INTERNATIONALB U S I N E S S

A Text on

InternationalBusiness

N.V. BadiA TEXT ON INTERNATIONAL BUSINESSprovides a study of different fundamentalaspects of international business and hasbeen written for undergraduate students

of BBM and B .Com.

CONTENTS:Introduction to International Business Theories of International Business Modes ofEntering International Business EnteringInternational Business and Strategies Globalisation Globalisation And India Mncsand International Business InternationalMarketing Intelligence Foreign Trade Foreign Exchange Export Promotion Important Terms and Case-Lets Bibliography Index.

eTextbook

A v a i l a b l e

Ist Edition 2011ISBN 978-81-8281-372-4



A TEXT ON

MARKETING

MANAGEMENT

DEBRAJ DATTA

MAHUA DATTA

A Text on

MarketingManagement

Datta & Datta

A TEXT ON MARKETING MANAGEMENThas been written to cater the needs ofstudents of BB M and B.Com .The book iswritten completely in the Indian scenario.The examples in this book are mostly

Indian and the authors have made anattempt to explain to global theories ofmarketing taking t he Indian examples.

CONTENTS:Introduction to Marketing MarketingEnvironment Analysing consumer marketsand buying behaviour Product Pricing Channels of distribution Promotion Marketing Research Recent Trends inmarketing Case Studies BibliographicReferences Web References Index.

e Textbook

A v a i l a b l

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Ist Editi on 2011ISBN 978-81-8281-369-4


Size 1624cm

376 Pages

Mohammed Arif Pasha

A TEXT ON

COST ACCOUNTING

A Text on

CostAccounting

Mohd. Arif Pasha

A TEXT ON COST ACCOUNTING wi ll helpstudents with theoretical and practicalproblems and has been written to cater theneeds of students of BBM and B.Com.

CONTENTS:Cost Accounting Materials Labour Cost Overheads Job Costing Process Costing Contract Costing Reconciliation of Cost AndFinancial Accounts Integrated Costing

Ist Editi on 2011ISBN 978-81-8281-370-0


Size 1624cm

364 Pages

TEXT ON

USINESS

M THEM TICS

D.R. AGARWAL

A TEXT ON BUSINESS MATHEMATICSfulfills skills in mathematics alongwith itsapplications in Business and Economics.B u s i n e s s M a t h e m a t i c s h a s b e e nintroduced as a compulsory paper so thatskills of students are developed toBusiness situation. The book caters theneeds of students of BBM and B.com.

CONTENTS:Basic Concept of Mathematics, Theory ofNumbers, Factorisation, HCF, LCM Theory of

Equations Matrices & Determinants Arithmetic and Geometric Progressions Permutation and Combinations Ratio andProp. Stocks and Shares, Interest andAnnuities Differential and Integral Calculusand Applications in Economics and Business.

A Text on

BusinessMathematics

D.R. Agarwal


5/12


Ist Edition 2012ISBN 978-81-8281-413-4



Ist Edition 2012ISBN 978-81-8281-394-6



BUSINESS

ENVIRONMENT

V. NEELAMEGAM

A TEXT ON

Ist Edition 2012ISBN 978-81-8281-412-7



A TEXT ON

PRINCIPLES OF

ACCOUNTING

SUBHRO SEN GUPTA

A Text on

BusinessStatistics

D.R. AgarwalThe present book has been primarilywritten keeping in view the requirementsof undergraduate students,special lyB.B.A. The book has several distinctivefeatures which makes it uique.

Unit1Introduction to Statistic Frequency

Distribution UnitII Measures of Central

Tendency Measures of Variation, Skewness

and Kurtosis UnitIII Correlation

Regression UnitIVProbability Probability

Distributions (Discrete) Continuous

Probability Distribution Unit-V Sampling

Distribution Hypothesis Testing

CONTENTS:

.

A Text on

Principles ofAccounting

Subhro Sen Gupta

Ist Edition 2012ISBN 978-81-8281-416-5



BusinessCommunication

A TEXT ON


This book is useful to every one who isinterested in Balancing and developing his

professional communication skills.Bookincludes oral, written and corporate

communication sk ills. This book will b e ofgreat use to B.B.A,B.E,B.Tech,M.E,M.C.A

and other technical and managementcourses of universities in India

CONTENT:

Unit-IBusiness Communication Principlesof Communication Unit-I I CorporateCommunication forms of CommunicationGrapevine Communication Group

Discussion & Mock Interviews Unit-IIIBusiness Letters Unit-IVOral and Non-VerbalCommunication Presentation PublicSpeaking Conducting Surveys BodyLanguage Para Language Interview Skills

Unit-V Modern Forms of Communication Internation Communication CulturalSensitiveness and Cultural Context Writing &Presentation in International Situation

A Text on

BusinessEnvironment

V. Neelamegam

The book is specially designed for B.Com

B.B.A.,B.Sc (ISM) M.Com.,M.B.A and othermanagement course.

Unit-IIntroduction to Business Components ofBusiness Environment Social Responsibilitiesof the Business. Unit-IIEconomic Systems

Public Private and Joint Sector Unit IIIIndustrial Policy Economic Reforms in IndiaLPG Unit IV Business and Government Monetary Policy Fiscal Policy Trade Policyand Exim Policy The Foreign Exchange

management Act 1999 Unit-V InternationalBusiness Environment The GeneralAgreement on Tariffs and Trade (GATT) andworld Trade Organization (WTO) Case StudiesIndia (LPG) Economic Environment Socio-Cultural Environment Natural andTechnological Environment Global businessand Ethics Business Ethics Case Study Glossary of Key Terms.

CONTENTS :

A Text on

BusinessCommunication

Ashok K.

Nisha S

Sinha

ingh

The Present book has been primarily

written keeping in view the requirementsof undergraduate students, specially

B.B.A. The book has several distinctivefeatures which makes it unique.

CONTENTAcc oun t of Con signment Transi tio n Accounting for Branches Admision of aPartner Retirement of a Partner Death ofPartner Partnership Accounts: Dissolution Final Accounts of a Partnership firm Accoun ts o f Banking Compan ies

Departmental Accounts Joint VentureAccount Accounts of Not-For Prof itorganizations Royalty Accounts GeneralInsurance Hire Purchase InflationAccounting Accounting Standard List ofChart

e Textbook

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Ist Edition 2012ISBN 978-81-8281-446-2



A Text on

Fundamentalsof Management

P. Parthasarathy

Ist Edition 2012ISBN 978-81-8281-444-8



A Text on

AdvertisingManagement

Datta & DattaThe book is specially designed for B.ComB.B.A.,B.B.M,. and other management

course.

Unit-I ADVERTISINGUnit-II INTEGRATED COMMUNICATIONMIXUnit-III PROMOTIONAL OBJECTIVESUnit-IV ADVERTISING COPYUnit-V ADVERTISING RESEARCH

CONTENTS :

The Present book has been primarily

written keeping in view the requirements

of undergraduate students, speciallyB.B.A,. B.B.M,. B.Com,.

CONTENT

UNIT-IIntroduction To Management UNIT-IIPlanning UNIT-III Organisation and

Organisation Theory UNIT-IV Direction andSupervision. UNIT-V Control Techniquesof Control.

This Book is designed to provide studentsframework, tools, skills and comfort in th eunderstanding of working of computersand its software.The book is meant for the students of B.Tech., M.B.A., B. Com., B.B.A. B.C.A. andother courses of various universities.

Unit I Basics of Comput ers and theirEvolution

Unit II Input DevicesUnit III Operating System Concepts

Unit IV Concepts of Data Communication andNetwork

Unit V Fundamentals of C Programming

CONTENTS:

A Text onComputer

Fundamentals

Neeraj KaushikSanjaya Tripathi

Ist Edition 2011ISBN 978-81-8281-401-1

Price ` 175/-Paperback

Size 16x24 cm272 Pages Ist Edition 2013

ISBN 978-81-8281-457-8Price `125/-

paperbackSize 1624cm234 Pages

The book will serve its purpose forstudents pu rsuing B.COM/ BBA and MBAprograms of various Indian universities

Content;Unit I.Sales Management Unit II.SalesOrganisation and relationship Unit III.Salesmanship Unit IV. Distribution networkManagement Un i tV . Sales Force

Management Supplementary Section-1.Case Studies Supplementary Section-2.Technical Notes Bibliography.

SalesManagement

A Text on

Kisholoy Roy

Ist Edition 2013ISBN 978-81-8281-455-4



ResearchMethodology in

Management

A Text on

C. Murthy

This book is meant for B.COM. B.B.A,M.B.A., M.Phil and Ph.D in Businessadmin is tra t ion degrees of Ind ianUniversities.

Content

UNIT - I Introducation UNIT - 2 The DesignOf Management Research UNIT-3Sampling Design UNIT-4 Processing AndAnalysis of Data. UNIT-5 Presentation ofThe Management Research ReportAppendix . Glossary . Bibliography

Ist Edition 2013ISBN 978-81-8281-478-3



M.L. Jhingan

ATEXTON

PRINCIPLES OF

ECONOMICS

A Text on

Principles ofEconomics

M.L. JhinganThis is an introductory textbook designed

primarily for BBA students of Indianuniversities. It deals with the concepts,

p r i n c i p l e s a n d t h e o r i e s o fmicroeconomies in busin ess management

in a si mple, coherent and cri tical manner..

CONTENT

UNIT - I Definition, Nature and Scope ofEconomics Utility Analysis UNIT - II DemandTheory The Elasticity of Demand TheIndifference Curves Analysis The Concept

of Consumer's Surplus UNIT - III ProductionFunction and Laws of Production The Equal-Product Analysis UNIT - IV Market Analysis Cost Theory The Concept of Revenue Supply-Its Laws, Curves and Elasticity

Monopoly Pricing Price Discrimination underMonopoly Pricing Under Monopolistic

Competition Pricing Under Oligopoly UNIT

- V Theories of Factor Pricing Theories ofRent Theories of Wages Theories ofInterest Theories of ProfitObjective Question.


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Ist Edition 2012ISBN 978-81-8281-410-3



A TEXT ON

ASHISH BHATNAGAR

Ist Edition 2013ISBN 978-81-8281-476-9



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The book is designed to meet therequi rements of sy l lab i o f Ind ian

Universities, for Bachelor of BusinessAdm ini st rati on Courses.

Content

.Introduction to Entrepreneurship Theoriesof Entrepreneurship EntrepreneurialDevelopment Transportation Models andProblems Project and Project Reports Network Analysis Project Appraisal andPlant Layout Small Scale Industry (SSI) Incentives for SSI and Exports from SSI Legal Issues in Entrepreneurship International Entrepreneurship InternationalBusiness and Entrepreneurial Partnerships New Venture Avenues Case Studies Objective Questions Bibliography.

A TEXT ON

Entrepreneurship

& Small Business

Management

N.V. Badi

A Text on

Entrepreneurship& Small Business

ManagementN.V. Badi

Ist Edition 2011ISBN 978-81-8281-373-1



TEXT ONA TEXT ON

PERFORMANCEMANAGEMENT

Varsha Dixit

A Text on

PerformanceManagement

Varsha Dixi tA T E X T O N P E R F O R M A N C EMANAGEMENT is introduced as aspecialisation paper at UG and PG levels inManagement Courses like MBA, BBA,

BBM, PGDM, PGDBM, PGDHR etc.

CONTENTS : Introduction Performance AppraisalSystem Implementation PerformanceManagement and Employee Development Performance Consulting MeasuringPerformance Conducting Staff Appraisals Performance Consulting Case Study Reference Index

The book is expected to meet therequirements of students who need to

understand the role of TQM in their cours esin science, engineering or management.

The book shall also serve the needs ofthose who are pursuing professional

qualifications in q uality management .

CONTENT :Understanding Quality Total QualityManagement Planning for Total QualityManagement Organizing for Total QualityManagement Change Management TheDriver of Total Quality Business Process Re-Engineering Quality Function DeploymentQuality Circles Quality Assurance andQuality Control Performance Measurement

Total Productive Maintenance Just In-Time(JIT) Service Quality InternationalStandards Organization (ISO) Six-Sigm

A Text on

Total QualityManagement

Ashish Bhatnagar

Ist Edition 2011ISBN 81-8281-392-2



The book A TEXT ON AUDITING writtenaccording to the syllabus of IndianUniversities. More than 300 short typequestions have been given at the end ofthe book. The book has been written for thecourse of B. Com (Pass and Honours), M.Com, C.A., ICWA, and other professionalcourses.

CONTENTSAn Overview of AuditingClassification ofAuditProcedures of Audit:Internal Control,Internal Check and Internal AuditVouching ofTransactions Verification and Valuation ofAs se ts an d Li ab il it ie s: R es er ve an dProvision:Audit of CompaniesCompanyAuditorDivisible Profits and DividendsAuditof Sole-proprietorship and PartnershipFirm:Audit Report and Certificate Audit of

Different Institutions:Investigation: Auditingof Computerized Accounting:Recent Trendsin AuditingEvents on the basis of caseLaws:AppendixIndex

A Text on

AuditingPartha Chatterjee


Ist Editi on 2011ISBN 978-81-8281-386-1


Size 1624cm

125 Pages

A TEXT ON

A TEXT ON FINANCIAL MATHEMATICS is akey requirement for under standing thebasics of business problems andtherefore, it is helpful in the decisionmaking process. The text provides a background to the students of Economics,Commerce and Management, who want t ouse analytical tools. The book is useful forthe students of BBA , BBM and B.Com

CONTENTS : Fundamental Concepts and some

Definitions Present Value and DiscountValue Equation of Payments Annuities Valuation of Annuities Sinking Fund Policies Application of Computer in FinancialMathematics Other Concepts Articles Table.

A Text on

FinancialMathematics

D.R. AgarwalShashi Gupta

Ist Edition 2012ISBN 978-81-8281-432-5



The book is specially designed for B.ComB.B.A.,B.B.M,. and other management

course.

PART I BUSINESS ETHICS PART IIINDIAN PHILOSOPHY PART I I ICORPORATE EXCELLENCE PART IVGANDHIAN PHILOSOPHY PART VCORPORATE SOCIAL RESPONSIBILITY

PART VI OTHER RELATED TOPICS IN

BUSINESS ETHICS PART VII CASESTUDIES

CONTENTS:

N.V. BADI

A TEXT ON

BUSINESS

ETHICS

A Text on

Business

Ethics

N.V. Badi


8/12


Ist Edition 2012ISBN 978-81-8281-414-1



Values and Ethics

Corporate Governance,

Chandra Shekhar VyasRuchi Sr ivastava

The book provides basics of ethical

theories both western and Indian,necessary to under stand business ethics

and value system that aret the pillars ofsocially responsible business corporate

governance makes or mars business.

CONTENT.

Unit-ICORPORATE GOVERNANCE Unit-IIIMPACT OF VALUES ON BUSINESS Unit-

I I I B U S I N E S S E T H I C S U n i t - I V CORPORATE STARATEGY Index.

A Text on

CorporateGovernance

Values and Ethics

C.S.Vyas &Ruchi Srivastava

Ist EditionReprint 2012

ISBN 978-81-8281-390-8Price 175/-paperback


`

This book will be more useful to thes t u d e n t s o f e c o n o m i c s , b a n k i n gprofessionals, chartered accountants and

to those who are in the business field.

CONTENTS: Commercial Banking Origin and growth ofbanking Central banking Banker andCustomer Relationship The BankingRregulation Act, 1949 Reserve Bank of India Types of Bank Customers Banks CustomerServices Negotiable Instruments Crossingof Cheques and Endorsement liabilities ofPaying and Collection Banker Loans andAdvances Development Banks Appendix III

A Text on

Banking TheoryLaw & Practice

A. Gajendran

Ist Edition 2011ISBN 978-81-8281-398-4



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Ist Edition 2012ISBN 978-81-8281-378-6


Size 1624cm

242 Pages

INTERNATIONAL

LOGISTICS

MANAGEMENT

A TEXT ON

RUCHIKA RAJ PUT

A Text on

International

LogisticsManagement

Ruchika Rajput

The Present book has been primarilywritten keeping in view the requirements

of undergraduate students, specially

B.B.A. The book has several distinctivefeatures which makes it unique.

CONTENTInternational Logistics International SupplyChain Management Ships .Shipping Routesand World Tonnage Flag of Convenience and

Chartering Freight Structureand Role ofImtermediaries Ports in India Concept ofContainerization Beginning of ConferenceSystem Open and Closed Conference LinerConference Changing scenario SummaryQuestions.


9/12


Ist Edition 2011ISBN 978-81-8281-397-7



Ist Edition 2011ISBN 978-81-8281-399-1



A TEXT ON

vkfFkZd fo'ys"k.kdkfl karPrinciples of Economic Analysis

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Ist Edition 2011ISBN 978-81-8281-387-8



A TEXT ON

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(History of Economic Thought)

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USIN SS

NVIRON M N T

BUSIN ESSEN VIRO N MENT

V. NEELAMEGAM

ESSENTIALS OF

Ist Edition 2012ISBN 978-81-8281-423-3


Size 1624cm

328 Pages

Ist Edition 2012ISBN 978-81-8281-424-0


Size 1624cm

332 Pages

ESSENTIALS SERIES

ESSENTIALS OF

BusinessEnvironment

The prominent feature of this subject is

integration of Economics, Social, Cultural,P o l i t i c a l , F i n a n c i a l a n d L e g a l

Environmental Factors with business.These aspects of the subject will enable

the future businessmen, managers andexecutives of business firms to gain a

thorough knowledge about businessenvironment in India. The book is ment for

Graduate and Post Graduate levels viz.,B.B.A.,B.Com.,B.Sc.(I.S.M).,M.B.A.,M.Com

., and other management courses in

almost the institutions and universities.

CONTENTS An overview of Business Environment Business and Strategic Management Introduction to Business EconomicEnvironment Monetary Policy Fiscal Policy The Competition Act soico-CulturalEnvironment Social Responsibilities of thebusiness Business Ethics Business andGovernment Business and Indianconstitution Natural and TechnologicalEnvironment Business Policy and Strategy

Economic Systems Macro EconomicParameter The Monopolies and RestrictiveTrade Paractices Act 1969 FinancialInstitutions Case Studies.

V. Neelamegam

ESSENTIALS OF

EntrepreneurshipDevelopment

E n t r e p r e n eu r s h i p c o n t r i b u t e s

substantially to the process of IndianEconomic Development. The subject has

drawn proper attention from many IndianUniversities. The subject is introduced as

a core subj ect at UG level in managementand Commerce courses and Competitive

examinations.

CONTENTS Introduction to Entrepreneurship Promotion of a Venture Legal Requirementsof Establishment of a New Unit RaisingFunds for a New Unit EntrepreneurialBehaviour Entrepreneurial DevelopmentProgrammes (EDP) Role of Entrepreneur Case Studies.

N.V. Badi


11/12


Ist Edition 2013ISBN 978-81-8281-470-7




This book is meant for those who inspire toimprove their English language in theirearly professional courses like BBM, B.Com or Hotel Management.

Unit 1: Elements Of Communication Unit 2:Non Verbal Communication Unit 3:PublicSpeaking Importance Of Public SpeakingSpeech Composition Unit 4: Interview

Techniques Unit 5: Meetings Unit 6:Business Communication Unit 7: CareerPlanning Question Bank

CONTENTS :

ESSENTIALS OF

Soft SkillsFor BusinessAshok K. Sinha

Nisha Singh

Ist Edition 2013ISBN 978-81-8281-481-3


Size 1624cm160Pages

The objective of this book is to develop thereader's skills in understanding the basicknowledge of corporate accounting and toimprove the analytical abiliti es. The bookwill serve its purpose for studentsp u rs u i n g B .C O M /B B M a n d M B Aprograms of various Indian universities

ContentUnit 1:Company Final Accountsunit Unit-II :issue Of Sharesunit Unit- III : Issue Of

Debentures Unit-IV : Underwriting Of

Shares Unit-V :Valuation Of Goodwill Unit-VI : Valuation Of Shares

CorporateAcconting

ESSENTIALS OF

Mohd. Arif Pasha

Ist Edition 2013ISBN 978-81-8281-463-9



ESSENTIALS OF

ComputerFundamentals

Loveleen Gaur

This text book has originated from the fact

that both teachers and students have torefer many different books to prepare for

the paper on Fundamentals of Computer.Keeping this in mind, this text book will

cater to the stud ents of BBM/B.COM/BBA.course of Indian University, where

Fundamental of Computer is a compuls orypaper

Essential Components of ComputerElements of Programming ComputerLanguages Input and Output Devices CPU

Arc hi te ctu re Da ta Re pr es en ta ti onComputer Memory Secondary StorageDevices Disk Operating System WindowsOperating System Data Base Concepts MSWord Microsoft Excel Presentat ionPackage Concept of Data Communicationand Networking Introduction to InternetMultimedia EssentialsEssential ComponentsOf Computer Elements Of Programming

Computer Languages Input And OutputDev i ces Cpu A rch i t ec t ure Dat aRepresen ta t ion Compute r MemorySecondary Storage Devices Disk OperatingSystem Windows Operating System DataBase Concepts Ms Word Microsoft ExcelPresentation Package Concept Of DataCommunication And Networking IntroductionTo Internet Multimedia Essentials

CONTENTS :

Loveleen Gaur

e Textbook

A v a i l a b l

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ee Textbo

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12/12

www.vrindaindia.com

e-Textbook

available at`49/-Onwards

BUY NOWat

vrinda catalogueA4 size part-2.pdf

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