VP Music and Culture
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Transcript of VP Music and Culture
This document is offered compliments of BSP Media Group. www.bspmediagroup.com
All rights reserved.
AFRICACOM Laurence Le Ny – VP Music & culture ORANGE FT Group
Tuesday 12th November 2013
2 Orange restricted AFRICACOM presentation
32 countries worldwide
231million customers
172 million mobile customers
3 Orange restricted AFRICACOM presentation
95 million Orange customers
+ 4.9% revenue growth
800 million € investments
4.1 billion revenue
21,000 employees
Morocco
Tunisia
Egypt
Lebanon Iraq
Bahrain
Jordan
Senegal
Guinea-Bissau
Guinea
Ivory Coast
Mali
Niger
Central African
Republic Cameroon
Equatorial
Guinea Democratic
Republic of
Congo
Uganda
Kenya
Madagascar
Mauritius
Botswana
4 Orange restricted
rights owners collecting societies
AFRICACOM presentation
Orange is a major actor in music
streaming providers
multiscreen
products
downloads
ringtones
ring back tones
video on demand
live events
countries
Mauritius
Senegal Jordan
Egypt Slovakia
Romania
Poland
UK
France
StarAfrica.com
5 Orange restricted AFRICACOM presentation
Ring back tones drive the value today in AMEA
RBT
10 countries IVR
mobile
Senegal Egypt Cameroon
1st 2nd
3rd
6 Orange restricted AFRICACOM presentation
Is streaming the new usage in AMEA?
Jordan
mobile
mobile ADSL
+
Mauritius
Senegal
Ivory Coast
ADSL
7 Orange restricted AFRICACOM presentation
partnerships operators
low pricing
bundles
soft / hard & standalone
offers
weekly /daily
prepaid market
brand recognition
local marketing & editorial
simple customer journey
full catalogue
local & international
product
smartradios light & full streaming
to succeed we must be
flexible. creative. fast.
thinking & acting locally.
thanks