VOSAVOS.com - Find reliable workers based on the reviews of people you trust

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MARCH 2014 CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission of EOS Labs SAS is strictly prohibited Find and recruit the home or office workers you need through the recommendations of people you trust www.vosavos.com angel.co/vosavos-com

Transcript of VOSAVOS.com - Find reliable workers based on the reviews of people you trust

MARCH 2014CONFIDENTIAL AND PROPRIETARYAny use of this material without specific permission of EOS Labs SAS is strictly prohibited

Find and recruit the home or office workers you need through the recommendations of

people you trust

www.vosavos.comangel.co/vosavos-

com

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1. Survey conducted by EOS Labs on 120 families, Bogotá 20132. Cost of advertising in Yellow Pages Colombia: 500 – 2,000 $US per year

PROBLEM

• It is hard and inefficient to find reliable independent home or office workers (handyman, cleaning ladies, nannies, etc.):‒ The search lasts up to 4 weeks, 5-6 times a year‒ >80% of people1 find them only through word-of-

mouth from close friends and family

• On the other side, independent workers suffer from high volatility in income due to: ‒ Limited clients’ network‒ No marketing (offline or online), due to high cost of

marketing channels2 and technology barriers

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1. Estimates based on International Labour Organization, 20132. Socialbakers, Facebook stats

SOLUTION

VOSAVOS is a Latin American web platform that allows who looks for a reliable worker (a plumber, electrician or cleaning lady) to find one based on the reviews of people she trusts, like her Facebook friends.

BUYER

Get new clients via advertising his business online, leveraging his good reputation

Receive tips and advice to formalize his business

SELLER

Be more efficient in the search of a worker

Feel more trust, since the selection of a worker is based on reviews of people she trusts

PRODUCT

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SEARCH WORKER

READ PROFILES / REVIEWS

CONTACT, CONTRACT

REVIEW

Read reviews of your

Facebook friends!

SMS contactOffline

contract1-click review

TARGET MARKET

Advertisement market1 for

independent workers (10% of which in Colombia only)

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1. Estimates based on average industry standards (Small & Medium Businesses Association)

25-30 Million 110 US$

Bn 6 – 9 US$ Bn

Corresponding yearly revenue

turnover

Independent home or office workers

in C&LA

COMPETITION

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Cost of the ad

+ –

+ Propensity of buyer to contract a worker

COMPETITIVE ADVANTAGE

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TRUST EFFICIENCY COST

AFFORDABILITY

SMS BASED INNOVATION

BUSINESS MODEL

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Free account• Unlimited standard

searches • Internal messaging and

reviews

FREE PAID

Free account• Max 3 jobs

booked/month• Standard profile• Max 2 reviews

Premium account• Unlimited jobs booked• Instant SMS with leads • “VIP” profile• Unlimited reviews

VIP search• Full recruitment

process (interview, certification, guarantee)

BUYER

SELLER

THIRD PARTIES

• Google Adsense• Sponsored Ads

+

+

• -

RESULTS ACHIEVEDMain indicators – As of 02/03/2014

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Total users

Total visits (#)

Opened services

Active buyers1 / total buyers

Acquisition cost (COP)

Growth

Costs

Engagement

Abs numbersDelta

monthly

Services / Active buyers1

Of which total sellers

Reach

951 +81%

341 +87%

5,184

216

77%

3,415

+155%

+98%

-1%

+1%

0.42 +25%

1. Active buyer defined as buyer who has logged in at least once over past 60 days

TEAM

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Matteo Cera (CEO): ex McKinsey consultant and Morgan Stanley investment banker with large experience in C&L America. Business Admin degree cum laude Bocconi University

Gonzalo Úcar (COO): ex McKinsey consultant with international experience, mechanical Engineer from University of Navarra

Oscar Peña (CTO): self-taught systems developer, entrepreneur with several startups in Tech space, mechatronics and robotics Engineer from Tohoku University of Japan

Vanessa Robayo (UX/design): design-thinker graduated from University of Los Andes, focus on design solutions for the emerging working class