VOSAVOS.com - Find reliable workers based on the reviews of people you trust
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Transcript of VOSAVOS.com - Find reliable workers based on the reviews of people you trust
MARCH 2014CONFIDENTIAL AND PROPRIETARYAny use of this material without specific permission of EOS Labs SAS is strictly prohibited
Find and recruit the home or office workers you need through the recommendations of
people you trust
www.vosavos.comangel.co/vosavos-
com
2
1. Survey conducted by EOS Labs on 120 families, Bogotá 20132. Cost of advertising in Yellow Pages Colombia: 500 – 2,000 $US per year
PROBLEM
• It is hard and inefficient to find reliable independent home or office workers (handyman, cleaning ladies, nannies, etc.):‒ The search lasts up to 4 weeks, 5-6 times a year‒ >80% of people1 find them only through word-of-
mouth from close friends and family
• On the other side, independent workers suffer from high volatility in income due to: ‒ Limited clients’ network‒ No marketing (offline or online), due to high cost of
marketing channels2 and technology barriers
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1. Estimates based on International Labour Organization, 20132. Socialbakers, Facebook stats
SOLUTION
VOSAVOS is a Latin American web platform that allows who looks for a reliable worker (a plumber, electrician or cleaning lady) to find one based on the reviews of people she trusts, like her Facebook friends.
BUYER
Get new clients via advertising his business online, leveraging his good reputation
Receive tips and advice to formalize his business
SELLER
Be more efficient in the search of a worker
Feel more trust, since the selection of a worker is based on reviews of people she trusts
PRODUCT
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SEARCH WORKER
READ PROFILES / REVIEWS
CONTACT, CONTRACT
REVIEW
Read reviews of your
Facebook friends!
SMS contactOffline
contract1-click review
TARGET MARKET
Advertisement market1 for
independent workers (10% of which in Colombia only)
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1. Estimates based on average industry standards (Small & Medium Businesses Association)
25-30 Million 110 US$
Bn 6 – 9 US$ Bn
Corresponding yearly revenue
turnover
Independent home or office workers
in C&LA
BUSINESS MODEL
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Free account• Unlimited standard
searches • Internal messaging and
reviews
FREE PAID
Free account• Max 3 jobs
booked/month• Standard profile• Max 2 reviews
Premium account• Unlimited jobs booked• Instant SMS with leads • “VIP” profile• Unlimited reviews
VIP search• Full recruitment
process (interview, certification, guarantee)
BUYER
SELLER
THIRD PARTIES
• Google Adsense• Sponsored Ads
+
+
• -
RESULTS ACHIEVEDMain indicators – As of 02/03/2014
9
Total users
Total visits (#)
Opened services
Active buyers1 / total buyers
Acquisition cost (COP)
Growth
Costs
Engagement
Abs numbersDelta
monthly
Services / Active buyers1
Of which total sellers
Reach
951 +81%
341 +87%
5,184
216
77%
3,415
+155%
+98%
-1%
+1%
0.42 +25%
1. Active buyer defined as buyer who has logged in at least once over past 60 days
TEAM
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Matteo Cera (CEO): ex McKinsey consultant and Morgan Stanley investment banker with large experience in C&L America. Business Admin degree cum laude Bocconi University
Gonzalo Úcar (COO): ex McKinsey consultant with international experience, mechanical Engineer from University of Navarra
Oscar Peña (CTO): self-taught systems developer, entrepreneur with several startups in Tech space, mechatronics and robotics Engineer from Tohoku University of Japan
Vanessa Robayo (UX/design): design-thinker graduated from University of Los Andes, focus on design solutions for the emerging working class