Volvo Wash :On The Wheels Laundry Services

AMRITPAL SINGH BEDI PGCM4/1404 RETAIL IDEA SUBMITTED TO: PROF. BIBHAS BASUMATARY

With high growth

of working

professionals,

they don’t have

time to go to

laundry to wash

clothes

There is a need

for best quality

movable laundry

service that picks

up dirty clothes &

drop clean clothes

right at their

“DOORSTEP”

VOLVO WASH

makes use of

Volvo trucks fitted

with washing

machines & goes

to costumer area

for laundry

service

No competitor is

currently serving

to such niche

market that gives

competitive edge

in terms of ease of

booking and

delivery of service

Such assistance

that saves lot of

customer valuable

time & provide at

home service

proves helpful by

satisfying them.

KEY ACTIVITIES:

-Taking online/telephone orders of number & type of clothes for washing

-Booking orders based on preference to first customers

-Picks up dirty clothes from doorstep of customers while providing the receipt for

the same

-Sorting of clothes according to name, area, house number, preference in delivery

date of customers and order processing by delivering clean clothes from place

where picked up

-Managing on board staff

-Going twice a week in a particular place for order completion.

KEY PARTNERS:

-VOLVO trucks manufacturing or rental company

-Banks and payment service providers

-Agency handling and maintaining website activities (booking of orders, their

processing, prioritizing orders, provide access to customer for online laundry

current status, promotional events and others)

-Telephone service provider for booking of orders via landline or mobile

connection

-Washing machine manufacture- providing repair and maintenance of washing

machines on regular basis

VALUE PROPOSTION:

-Pickup and drop laundry service to deliver clean clothes right at your doorstep

-Saves plenty of valuable time of customers & offer various promotional offers for loyal customers

-Provide ease in order booking (telephone/online)

-Quality check to deliver promised results

-Highly beneficial for busy working professionals & old age home alones

CUSTOMER RELATIONSHIPS:

-Feedback forum, blogs, web portal or direct feedback

-Regular promotional events to engage more user retention

-Delivering fast customer service also managing negative customers properly

-Ease of service & reliability

-Regular surveys to improve quality of service or any suggestion

-On board professional & highly trained employee further nourishing the customer

relationship

CUSTOMERS:

+Working Professionals-

-Finds it difficult to manage working hours and spare time for washing clothes

-Want laundry service right at their doorstep by paying price for premium service

+Rich Class Businessmen-

-Time is very valuable and wants reliable service at any cost

+Sick and/or Old aged people-

-Often needs someone’s help to pickup & drop laundry maybe because of illness,

age, disability or any other personal reason

REVENUE:

-Lifetime or yearly service package

-Vary according to service opted by certain number of customers (like: premium

“Apparel Sterilization” technology for high end customers, type and material of clothes

requiring special attention; etc)

CHANNELS:

-Online order booking or through telephone.

-Company owned or rented fleet of trucks that are fitted with washing machines going for particular area fixed date & time

-Proper structure of payment (online/COD) with focus customer convenience

KEY RESOURCES:

-Trained employee strength for servicing

-Telephone & Web portal

-Delivery trucks with washing machines and laundry equipment

COSTS:

-Number and salary of employees

-Electricity, water, detergents, laundry equipment's, fuel & other variable costs

-Advertising & promotional costs

-Delivery trucks (own or rental)

-Other services (technology/courier; etc)

TIME SAVINGINTELLIGENTRELIABLETIME

SAVINGENTERTAINUNIQUERISK FREEEASEPRICE

Mrs. Colton Ronald TrumpMr. Barne

“I am self dependent

working professional. I don’t

have time to go for laundry

to wash clothes. It’s too far

from my flat & I also can’t do

it on my own because of

busy working hours.”

Mrs. Colton is a dynamic mid aged professional living in London with her husband and children (1 girl & 1 boy). She is academic director for University of London and is most of the time out for business meetings and attending seminars in various regional and international colleges. She is self dependent and does’nt spend too much time on maintaining clothes rather prefer shop new clothes.

“I need an in-home solution

for getting my clothes

washed. I’m too old to go on

my own. I want much

convenient, pocket friendly

& reliable laundry service”

“

“I have family of working

wife and 1 son. I am

businessman. I have to go

abroad for meetings with

clients for which I can’t

waste time to get clean

clothes at right moment ”

Age: 36 yrs.

Gender: Female

Marital Status: Married with 2 children

Income: $110,000

Occupation: Academic Director

Interest: shopping, business meetings, business trips & tours

Age: 73 yrs.

Gender: Male

Marital Status: Married

Income: $55,000

Occupation: Retired Army sergeant

Interest: spending time with grandchildren, tour & travel, leisure time- holidays

Age: 45 yrs.

Gender: Male

Marital Status: Married with 1 children

Income: $59.9 mn

Occupation: Real Estate Magnate

Interest: exploring new business opportunities, meeting new clients, business visit in countries

ABOUT THIS PERSONMr. Barne, after serving in US Army for 45 years and retired as a Sergeant in his 70’s, is currently living in San Diego, California where he share his apartment with son and his wife and their 2 school going sons. He spends most of his time in home reading novels and planting flowers. He usually does not go out for laundry and is highly price sensitive when going out for the same reason. However he loves to travel alot in weekends.

ABOUT THIS PERSONRonald Trump is a well reknown name in the American real estate and other business industries. He is the chairman and president of The Trump Organization and is usually out of his home town for business meetings and other leisure time activities. He rely on external laundry service agency for washing his and his family’s clothes and is totally unsatisfied with them due to long washing time and poor service.

ABOUT THIS PERSON

CONVENIENCE

- On the door

service

- Book via

telephone/website

SPEED OF SERVICE

- Truck available

twice a week in

given area

- Deliver clothes in

same day

QUALITY OF SERVICE

- Use of ultra premium quality of detergent and highly advanced washing machines

CUSTOMER TRUSTWORTHY

- Full money back of clothes if get damaged

- Monitor online washing status

APPAREL STERILIZATION FOR PREMIUM

CLOTHES

Special service option for premium customers,

that make use of “Apparel Sterilization”

technology that destroys any type of bacteria by

3 methods: steam autoclaving, EtO & ionizing

radiation.

PICKUP AND DELIVERY SERVICES

Online reservation for machines availability from

comfortable location with couches, televisions or

wireless Internet OR just by giving a call. Highly

trained & skillful employees will pick the dirty

clothes & deliver clean clothes as per customer

specified time.

QUICK RESPONSE TIME & SERVICE QUALITY

Quick Response Time & Service Quality are the two foremost parameters that every customer

look after that gives an edge over competitors. With the usage of movable trucks, modern

machines and unique care for particular type of cloth (silk, linen, leather, fur, denim, flax, wool &

other) by charging premium price, it won’t be too difficult.

NEW type of business plan that serves niche market of premium professional customers that wants laundry service @ their doorstep.

Highly customer centric service that achieve high customer satisfaction that existing service does’nt cater

Growing population of working professionals and increase of disposable income proves high availability of target market.