Volunteer Survey ResultToronto City Mission

2011 - 2012

Surveyed

51 Volunteers

Methodology

AgeHigh School

University

Demographic Summary75 % of the volunteers are 30 and under

This age group tends to be highly transient (school, work and etc) high volunteer turnover rate

This age group also represent high tech/ internet usage

Brand survey : least known among the 18 – 25 age group (17%)

Volunteer turnover

Turnover summaryWe have a lot of new volunteers.

47 % the volunteers are new (1 year or under)This mean that ½ of the volunteer next year are newOur total # of volunteers didn’t increase significantlyHIGH volunteer turnover rate.

Given the volunteer turnover rate / age, should we focus on:Volunteer retention –cohesion, care, skill building…..

ORVolunteer recruitment – sharing stories, speaking

How did you first hear about TCM?

First impression - SummaryChurch remains the primary source where

people learn about TCMWord of mouth is powerful – our greatest sourceGoal: Increase recognition by 20% (Urban

Promise)Assume person has 100 friends to share with:

~ 20 staffs / year long interns 2000~ 150 volunteers 15000~ ??? mission team

How can we equip our volunteers / interns to share the story of TCM among their friends?

Start volunteering

Motivation - summaryWanting to make a contribution to the

community is the highest motivation for starting volunteering.

Friends are useful - Around ½ our volunteer started because a friend highly recommended TCM

People are looking to serve rather than to grow (develop skills, gain new skill, meet new people)

Continue to volunteer

Motivation - Summary“I find meaning in the volunteering

experience”Greatest influence to continue volunteerYet fulfillment dimension is the greatest drop

“I have seen stories of transformation”Lowest influenceTherefore : meaning ≠ transformation

Invest in relationship: ½ the volunteers continue because of the kids < ¼ of the volunteers feels connected to the

staffs