Volunteer Consultants for Women's Building in San Francisco
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THE WOMEN’S BUILDING DMBA RESEARCH REPORT CHUNG-YING, GRAHAM, RACHEL, SHAYTA, TANIA
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Volunteer The Women's Building in San Francisco acting as Design Strategy Consultants. We presented our suggestions on Fundraising Strategies including Curated database list, Outreach, Donor Cultivation, partnerships.
Transcript of Volunteer Consultants for Women's Building in San Francisco
THE WOMEN’S BUILDINGDMBA RESEARCH REPORT
CHUNG-YING, GRAHAM, RACHEL, SHAYTA, TANIA
TABLE OF CONTENTS
Methodology...............................................................
Database.....................................................................
Outreach.....................................................................
Donor Cultivation.......................................................
Partnerships / Landscape.........................................
Conclusion.................................................................
Women’sBuilding
The
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Local business outreach :
o We identified 183 business owners or managers๏ Received responses from approximately 30%
o 4 Business/Merchants Associations
Non-profit expert interviews : o We spoke with 8 people in the following positions:
๏ Non-profit board member๏ Non-profit development directors๏ Non-profit events committee members๏ Non-profit employees
Women’sBuilding
The Methodology
3
What we found?
o Prioritize larger businesses and chains over small businesseso Small businesses are more inclined to provide in-kind
donations and services o Interaction with restaurants are most effective when one can
leave information for the manager to review at a convenient
time o Some retail managers prefer tangible mail or post
o Physical collateral acts as a remindero Email addresses of staff change frequently
Women’sBuilding
The Database
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Women’sBuilding
The Database
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Women’sBuilding
The Database
183LOCAL
BUSINESSES
5
o Email Outreach Have a business-specific email list for updates/calls to action Have a TWB email account Record date of contact Email campaigns
o 25% of people responded via emailo Email should incorporate a ‘call-to-action’
o Make it Easy Provide tangible takeaways Ensure collateral is available in both physical and digital formats
o Content Call to action Tell them what they get out of it Share testimonials / success stories to inspire and motivate
Women’sBuilding
The
Outreach
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Women’sBuilding
The
Outreach
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Women’sBuilding
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3543 18th St. #8 San Francisco, California 94110 Tel : (415) 431-1180
www.womensbuilding.org
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My D
onation is : $1000.00 $250.00
$500.00 $1000.00
Other_____________
I’m paying by :
Cheque Cash
Visa/MC
Gift Certi!cate
Other__________
Card #_________________________ Expiry Date _________________________
Nam
e on Card_________________________________________
Signature____________________________________________
Business____________________________ Ow
ner Nam
e ________________________________________
Address___________________________________________________________________________________
__________________________________________________________________________________________
Phone #___________________________________Email Address:____________________________________
Please do not acknowledge m
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I’m paying by : Cheque Cash Visa/MC Gift Certi!cate Other__________
Business____________________________ Owner Name ________________________________________
Address___________________________________________________________________________________
__________________________________________________________________________________________
Phone #___________________________________Email Address:____________________________________
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Outreach
8
Solicitations
o Network through philanthropic groups. Example: The
Spinsters of San Francisco.o Appeal to individual donor's desire to be part of building
and growing the organization.o Know the individual donor landscape. Attend other
charitable events to meet those people that might also
join TWB as an institutional supporter.o Goal: build a group (20+) of "habitual" donors.
Women’sBuilding
The DonorCultivation
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Events
o Events are relationship-building opportunities.
o The Craft Fair is a great time to get institutional supporters
excited about TWB, not necessarily to ask for donations.
o Follow-up "relationship-building events" with more intimate
events to close on institutional supporters. Examples:
Cocktail or dinner party at a board member's house.
Special gathering at a gallery or museum.
Sponsored activity for select donors in TWB space.
Women’sBuilding
The DonorCultivation
10
Open Houses
o TWB's space is a huge asset. Bring institutional supporters
to open house events more frequently.
o Excellent opportunity to cultivate relationships with local
businesses.
o Create awareness of all the space has to offer, including
rentable event space.
Women’sBuilding
The DonorCultivation
11
Complementary Non-Profits
o Global Fund For Women o Women 2.0 o Women’s Initiative for Self-Developmento International Museum of Womeno Dress for Success
Associations Examples
o Clement Street Merchants Associationo Mission Creek Merchants Associationo Many others in and around the city
Women’sBuilding
The Partnerships &
Landscape
12
We'd like to stay involved!
Women’sBuilding
The Conclusion
13
