VOLUME NUMBER HAMBERNews · JAN/FEB/MAR VOLUME16 NUMBER1 News PAGE 6-7, 12-13 PAGE 8 PAGE 10 PAGE...

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JANUARY/FEBRUARY/MARCH 2017 CHAMBER NEWS 1 *Content wrien by outside sources do not reflect the views & opinions of the Chamber. C HAMBER 2017 5 BUSINESS TRENDS FOR 2017 JAN/FEB/MAR VOLUME16 NUMBER1 News PAGE 6-7, 12-13 PAGE 8 PAGE 10 PAGE 14-15 BIG CHANGES FOR 2017 CALENDAR ANNUAL MEETING AWARD WINNERS NEW AT THE OFFICE I t’s that time of year when we’re wrapping up one year and focusing on the next. 2017 is bound to be an exciting year. Here are five business trends that are likely to have the largest effect on your organization: e Freelance Economy Forbes recently published an article that referenced a large-scale survey of the growing freelance economy. It’s expected the number of U.S. Freelancers will reach 55 million this year, up 1.3 million from last year. Freelancers now make up 35% of U.S. workers. Freelancers can help you extend your offerings for less money than a permanent hire. It also means there’s a good likelihood that talent will continue to leave the traditional corporate seing and your contracted “employees” may be people you’ve never met face-to-face. Personalization for Everyone Personalizing your offerings to your audience is less of a trend and more of a must-have. Everyone is looking for a tribe and personalizing your sales approach and customer communications will make people feel like you “get” them. Businesses will need to embrace this growing customer expectation and the best way to accomplish it is through data. If you aren’t currently collecting data on customer preferences and activity history, you need to be. Value of Content Content production will become what a Twier stream has–lots out there, not all of it valuable. Everyone will be producing e-books, whitepapers, and checklists for download. In order to stand out in content, your pieces will need to be well-researched and answer the questions your customers and potential customers have. Wrien content will take on a much more professional quality. Even short pieces will need to be meaty. Video will become an essential part of your content creation. Increased Video With video opportunities on platforms like Facebook Live and others, more and more businesses will embrace “teachable moments” on videos. ere will be more of a focus on “real” and “transparent” than fully produced, commercial pieces. You can expect a lot of “in the moment” video captures. People want infotainment. ey want to be entertained and they want information. If you can give them both, they’ll be more likely to share and enjoy your pieces. Remember, people want Story continues on page 11 A t the Jackson County Chamber of Commerce, our mission is to be the leading driver and advocate for business and economic development in Jackson County. Our staff lives by that mission every day. As your Board Chair, I am honored to work alongside our dedicated Board of Directors and Chamber staff every day. We continue to evolve the Chamber based on the needs of our members and community. I commend our staff under the leadership of our President and CEO, Mindy Bradish-Orta, on being willing to adjust business objectives while never losing sight of our mission. In 2016, our Chamber continued to be a strong advocate for our members and provide a voice to address the issues that maer most. Our Chamber provided a network that can help member businesses develop new revenue opportunities or find important expense savings to grow your business. Our Chamber provided our members with credibility in the community and training and leadership opportunities for our employees. All of our initiatives have been focused on developing a stronger business community and making our Chamber, the most relevant and essential business organization for all of our members. I hope all of our members had a safe and happy holiday season! As we break out a new calendar, I look forward to 2017 and the individual growth of all of our members in our business community. Together, we can make Jackson a beer and more prosperous place to live, work and play! BOARD CHAIR’S LETTER ~ JOSH BURGE

Transcript of VOLUME NUMBER HAMBERNews · JAN/FEB/MAR VOLUME16 NUMBER1 News PAGE 6-7, 12-13 PAGE 8 PAGE 10 PAGE...

Page 1: VOLUME NUMBER HAMBERNews · JAN/FEB/MAR VOLUME16 NUMBER1 News PAGE 6-7, 12-13 PAGE 8 PAGE 10 PAGE 14-15 BIG CHANGES FOR 2017 CALENDAR ANNUAL MEETING AWARD WINNERS NEW AT THE OFFICE

JANUARY/FEBRUARY/MARCH 2017 CHAMBER NEWS 1*Content written by outside sources do not reflect the views & opinions of the Chamber.

CHAMBER 2017

5 BUSINESS TRENDS FOR 2017

JAN/FEB/MAR

VOLUME16 NUMBER1

News

PAGE6-7, 12-13 PAGE8 PAGE10 PAGE14-15

BIG CHANGES FOR 2017

CALENDAR ANNUAL MEETING AWARD WINNERS

NEW AT THE OFFICE

It’s that time of year when we’re wrapping up one year and focusing on the next. 2017

is bound to be an exciting year. Here are five business trends that are likely to have the largest effect on your organization:

The Freelance Economy

Forbes recently published an article that referenced a large-scale survey of the growing freelance economy. It’s expected the number of U.S. Freelancers will reach 55 million this year, up 1.3 million from last year. Freelancers now make up 35% of U.S. workers.

Freelancers can help you extend your offerings for less money than a permanent hire. It also means there’s a good likelihood that talent will continue to leave the traditional corporate setting and your contracted “employees” may be people you’ve never met face-to-face.

Personalization for Everyone

Personalizing your offerings to your audience is less of a trend and more of a must-have. Everyone is looking for a tribe and personalizing your sales approach and customer communications will make people feel like you “get” them.

Businesses will need to embrace this growing customer expectation and the best way to accomplish it is through data. If you aren’t currently collecting data on customer preferences and activity history, you need to be.

Value of Content

Content production will become what a Twitter stream has–lots out there, not all of it valuable. Everyone will be producing e-books, whitepapers, and checklists for download.

In order to stand out in content, your pieces will need to be well-researched and answer the questions your customers and potential customers have. Written content will take on a much more professional quality. Even short pieces will need to be meaty. Video will become an essential part of your content creation.

Increased Video

With video opportunities on platforms like Facebook Live and others, more and more businesses will embrace “teachable moments” on videos. There will be more of a focus on “real” and “transparent” than fully produced, commercial pieces. You can expect a lot of “in the moment” video captures.

People want infotainment. They want to be entertained and they want information. If you can give them both, they’ll be more likely to share and enjoy your pieces. Remember, people want

Story continues on page 11

At the Jackson County Chamber of Commerce, our mission is to

be the leading driver and advocate for business and economic development in Jackson County. Our staff lives by that mission every day. As your Board Chair, I am honored to work alongside our dedicated Board of Directors and Chamber staff every day. We continue to evolve the Chamber based on the needs of our members and community.

I commend our staff under the leadership of our President and CEO, Mindy Bradish-Orta, on being willing to adjust business objectives while never losing sight of our mission. In 2016, our Chamber continued to be a strong advocate for our members and provide a voice to address the issues that matter most. Our Chamber provided a network that can help member businesses develop new revenue opportunities or find important expense savings to grow your business. Our Chamber provided our members with credibility in the community and training and leadership opportunities for our employees. All of our initiatives have been focused on developing a stronger business community and making our Chamber, the most relevant and essential business organization for all of our members.

I hope all of our members had a safe and happy holiday season! As we break out a new calendar, I look forward to 2017 and the individual growth of all

of our members in our business community.

Together, we can make Jackson a

better and more prosperous place to live, work and play!

BO

AR

D C

HA

IR’S

LET

TER

~ JOSH BURGETT

creo
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2 CHAMBER NEWS JANUARY/FEBRUARY/MARCH 2017 JACKSONCHAMBER.ORG

Great connections were made at our Speed Networking at Klavons Pizzeria and Pub.

Evolution Hair and Skin celebrated the opening of their new studio.

Thank you to Sam’s Club for hosting Coffee with the Chamber.

Thank you to Michigan Lt. Governor Brian Calley and Michigan Supreme Court Justice Brian Bernstein for coming out and talking about the Michigan Hidden Talent Tour.

Lofts on Louis celebrated the groundbreaking of their new downtown apartments.

Thank you to US Congressman Tim Walberg for joining us at Legislative Rise & Shine at the West Ave Bob Evans.

The Chamber in Action

Please RSVP!

The Jackson County Chamber of Commerce is active in bringing its members networking events (Off The Clock, Speed Networking), educational events (Economic Luncheons, Leadership

Jackson Classes, and promotional events (Good Morning! Greater Jackson, Ribbon Cuttings/Groundbreakings). Please see our Calendar (pages 8-9) to save future dates on your calendar!

We welcome all Chamber members to join us at our events! If you do plan to attend, please RSVP (517-782-8221) in advance to allow us to plan for food and other provisions accordingly. Thank You!

CHAMBERSTAFFPRESIDENT/CEOMindy Bradish-Orta | [email protected] DIRECTOR Matt Swartzlander | [email protected] OPERATING OFFICER Mary Schuessler | [email protected] IMPRESSIONS DIRECTOR Kelly Sharrer | [email protected] LIAISON Ashley Carney | [email protected] DEVELOPMENT DIRECTOR Michael Walters | [email protected]

BOARDOFDIRECTORSKyle Hockley | Picture This...Jackson Mike England | England Family Agency - Farm Bureau Freddie Dancy | Dancy’s Fancy Butter Paul Buchholz | Lloyd Ganton Retirement Centers Cathy Reynolds | Consumers Energy - Downtown Tim Rogers | The Enterprise Group of Jackson, Inc. Ted Christoff | Christoff & Sons Floor Covering Inc. Sandy Maes | Board of Governors Dr. Michelle Shields | Jackson College Mike Overton | Jackson County Patrick Burtch | City of Jackson Jeffrey Anderson | Anderson & Makulski, PC Jim Coutu | Michigan Works! Southeast Sue Goldsen | Board of Governors Jamie McKibbin | Jackson’s Hit Music Station Monica M Moser | Jackson Community Foundation Dave Page Jr. CPA | Rehmann Ryan Smithson | Baker College of Jackson Tabitha Williams | Comfort Inn & Suites Anita Maria Quillen | Diversified Engineering & Plastics LLC Linda Schaub | Spring Arbor University Doug Backinger | Caster Concepts Neil Fernandes | Rise Above/Notch 8

EXECUTIVECOMMITTEECHAIR: Josh Burgett | Michigan International SpeedwayVICE CHAIR: Ted Christoff | Christoff & Sons Floor Covering Inc.PAST CHAIR: Sarah Ermatinger | CP Federal Credit UnionTREASURER: Carolyn Matteson | Creative PromotionsSECRETARY: Bob Moore | Pentar StampingAT-LARGE: Dan Machnik | Willis & Machnik Financial Services Jamie McKibbin | Jackson’s Hit Music Station- k105.3 Karen Richard | Culver’s Restaurant

BOARDOFGOVERNORSMike Jones | Michigan Works! Southeast Robert Michaels | RjM John Crist | C P Federal Credit Union Sandy Maes | Henry Ford Allegiance Health Linda Furgason | Avis Rent A Car Steven Patch | Lally Group, CPA’s Teri Ogg | Manpower Inc Philip M. Moilanen | Marcoux, Allen, Bower, Nichols & Kendall, P.C. Dr. Daniel J. Phelan | Jackson College Sue Goldsen | Jackson’s Hit Music Station Ron Griffith | Spring Arbor University

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JACKSONCHAMBER.ORG JANUARY/FEBRUARY/MARCH 2017 CHAMBER NEWS 3

ADVERTISERSINDEXAnytime Fitness ..............................................................................................................................................................Page 1Lammers Heating ..........................................................................................................................................................Page 3Consumers Energy .......................................................................................................................................................Page 7Cascades Manor House .............................................................................................................................................Page 8Lloyd Ganton Retirement Centers ......................................................................................................................Page 9RjM .......................................................................................................................................................................................Page 11Accident Fund .................................................................................................................................................................Page 12Lally .......................................................................................................................................................................................Page 12Comerica ...........................................................................................................................................................................Page 13Spring Arbor .....................................................................................................................................................................Page 13Jackson College ..............................................................................................................................................................Page 14HeyYou! Mobile Marketing .....................................................................................................................................Page 15Comtronics .......................................................................................................................................................................Page 16CP Federal Credit Union ..........................................................................................................................................Page 16

Graphic Design by RjM | Printing and Mailing by LTi | Editor: Ashley Carney

Student CEO Challenge Coming to Jackson County Spring 2017

Several years ago, Junior Achievement of the Michigan Edge and Spring Arbor University launched CEO Academy, an “entrepreneurial boot camp” for high school students.

Limited in the amount of students served during the weeklong summer academy, JA wanted to find an additional way to impact a greater number of students interested in entrepreneurship throughout the school year, thus the creation of CEO CHALLENGE SPARK. IGNITE. LAUNCH.

Open to Jackson County high school students, CEO CHALLENGE kicks-off Thursday, January 26, 2017 from 9am to 1pm at Jackson College Maher Campus at SPARK, a one day youth entrepreneur summit. SPARK introduces students to the concepts of entrepreneurship and creative thinking through interactive activities and networking opportunities with like-minded peers and local businesspersons.

At the end of SPARK, students commit to forming a school team, or teams. Each team selects a business idea and during the 6 week IGNITE phase, they build the skills necessary to create, develop, and launch their business models. Students also participate in two IGNITE “pitch battles” against rival school teams.

After completing IGNITE, all teams meet for the Student Marketplace/Innovation Expo at LAUNCH, Saturday, March 11 from 9am to 1pm at Baker College – Jackson Campus. During LAUNCH all teams showcase their businesses and participate in another round of pitch battles. The three highest scoring teams then compete in the final pitch battle, the winning team receiving scholarship dollars that can be used at the college or trade school of their choice.

JA is currently seeking members of the business community willing to serve as school team Business Mentors. Sponsorships opportunities, including school team sponsorships, are also available. To learn more about how your business or organization can support this new initiative, contact Christine Bowman, Program Manager CEO CHALLENGE, via email at [email protected] or call (517) 782-7822, ext. 12.

CEO CHALLENGE is supported by JA of the Michigan Edge and the Hurst Foundation, in partnership with Jackson College, Spring Arbor University, and Baker College.

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4 CHAMBER NEWS JANUARY/FEBRUARY/MARCH 2017 JACKSONCHAMBER.ORG

A Plus Moving2218 E High St. Jackson, MI 49201 (517) 416-4120Jake Hall Moving & Storage

Avery Wealth Inc2540 Spring Arbor Rd Jackson, MI 49203(517) 783-1695Daniel Reese Financial Planning / Investment Management / Insurance

Ballet Chelsea1050 S. Main St. P.O. Box #591 Chelsea, MI 48118(734) 475-3070Lori Walters Schools & Colleges

BNI Profits-A-Rizin’2800 Springport Road Jackson, MI 49202(517) 531-7161Steve Barrett Business Networking

Century 21 Affiliated Jester121 West Brooklyn Rd Napoleon, MI 49261(517) 536-8616Marvin Jester Real Estate

Classic Metal Finishing - CMF2500 W. Argyle St. Jackson, MI 49202(517) 990-0011Scott Brockie Manufacturing / Manufacturers Representatives

Commanding Curve CorporationJackson, MI 49201 (517) 945-1072Dan DuBois Non-profit & Charitable Organizations/Foundations

Committee to Re-Elect Prosecuting Attorney Jerry Jarzynka312 S. Jackson Street; 3rd FloorJackson, MI 49201 Jerry Jarzynka Government

Community Vibrations229 S Mechanic St Jackson, MI 49201(517) 513-3960 Andrea Ericksen Non-profit & Charitable Organizations/Foundations

CPR On The Go LLC1320 Old McDevittJackson, MI 49203(517) 769-3186 Christopher Dauterman Education

Custom Creations Tattoo & Art Studio1400 N. West Ave. Suite B Jackson, MI 49202(517) 788-7884 Kim Shady Art Studios & Galleries

Hearing Life 824 N. Wisner St. Jackson, MI 49203 (517) 879-3084Niki Beckord Hearing aid sales and testing

HeyYou! Mobile Marketing 315 S Wisner St Jackson, MI 49203 877-439-9682 Jordan Anders Marketing Consultant

Jackson College - Jackson Flight Center 3610 Wildwood Jackson, MI 49202 (517) 787-7012 Daniel J. Phelan Schools & Colleges

Jackson Makerspace 543 E Washington Ave Jackson, MI 49203 Dave Kalen Non-profit & Charitable Organizations/Foundations

Jackson Underworld 1318 Wildwood Ave Jackson, MI 49203 (517) 936-5834Lance Cuffle Recreation / Entertainment

Jackson Xfinity Store 1509 Boardman Rd Jackson, MI 49202 888-XFINITY John Gardner Telecommunications Sales, Services & Consulting

WELCOMENew MembersData Protection International 306 W. Michigan Ave Jackson, MI 49201 (888) 207-8733 Michael Johnson Computer Consulting / Services / Sales / Supplies

Deke’s Tire & Auto Uptown 326 W. Michigan Ave Jackson, MI 49201 (517) 395-4723 Deke Wetzel Automobile Repair

Dunigan Marketing 1106 W. Michigan Avenue Jackson, MI 49202 (517) 782-0650 Mike Dunigan Promotional Products

Evolution Hair & Skin Studio 141 N Jackson Jackson, MI 49201 (517) 395-4512 Jackie Shepherd Salon / Spa

Exact Recon 3101 Kalmbach Road Grass Lake, MI 48118 (734) 352-9183 Chad Grimes Disaster Recovery

Health Alliance Plan (HAP) 2850 W Grand Blvd Detroit, MI 48202 (313) 872-8100 Tom Spring Health Care Services

Lomar Machine & Tool Company - Standard & Custom Equipment 135 Main Street Horton, MI 49236 (517) 563-8136 Becky Dorian Manufacturing / Manufacturers Representatives

MC Sports 1164 Jackson Crossing Jackson, MI 49201 (517) 789-6655 Paul Galvan Retailer

Meckley’s Flavor Fruit Farms 1069 S. Jackson Rd. Cement City, MI 49233 (517) 688-3455 Steve Meckley Apple Orchard/ Cider Mill

Multimatic Michigan 2400 Enterprise Street Jackson, Michigan 49203 (517) 962-7290 Julie Hart Manufacturing / Manufacturers Representatives

Plymouth Physical Therapy Specialists 200 Summit Ave Suite C Jackson, MI 49201 (517) 783-9834 Cameron Griffith Physical Therapy

Samadhi Yoga 144 Pearl St Jackson, MI 49201 (517) 990-4277 Shauna Williams Health & Fitness - Centers / Equipment

Shoe Carnival 1122 Jackson Crossing Jackson, Mi 49202 (517) 768-0723 David Vian Retailer

South Central Michigan Virtual 1060 Jackson Crossing Jackson, MI 49202 (844) 252-7268 Fred Parker Schools & Colleges

Spring Arbor Dental 2532 Spring Arbor Rd Jackson, MI 49201 (517) 789-8622 Firas Belbeisi Dentists / Dental Labs /Oral Surgery

Summit Landscape & Garden Center 3440 Weatherwax Dr. Jackson, MI 49203 (517) 783-3355 Courtney Bailey Retailer

Susie Mohlman Sproat Realty Professionals 163 South Main St. Leslie, MI 49251-0000 (517) 589-9677 Susie Mohlman Real Estate

Windy Hill Creation, Inc 139 N Jackson St Jackson, MI 49201 (517) 945-6674 Michele Hinkley Event & Party Planning

Ye Ole Carriage Shop 3538 Henderson Road Spring Arbor, MI 49283 (517) 750-4300 Lloyd Ganton Museums - Art & Historical

NEW MEMBERS

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JACKSONCHAMBER.ORG JANUARY/FEBRUARY/MARCH 2017 CHAMBER NEWS 5

THANK YOURenewing Members1-5 YEARSCut Rate Plumbing & Heating Supply

A & A Auto

Arbor North Living Center

Buffalo Barbeque Wings

City of Jackson - Fire Department

City of Jackson - Police Department

City of Jackson - Public Works/Water Dept.

City of Jackson - Water Treatment

MDK Recycling LLC

Jackson City Cab & Starlite Cab Co.

Jackson Area Manufacturers Association ( JAMA)

Spears Fire & Safety

TSYS

Wolverine Seal Coating, LLC

Medawar Jewelers

Dave’s Jackson Nissan

Art Van Furniture

Indian Brook Trout Farm

JOD Real Estate Group

Rowell’s Sweeper Shop

Alro Plastics

Alro Industrial Supply

Alro Metals Outlet

House of DeVaughn Bridal

Merchant Solutions International

LTI Printing, Inc.

Old National Bank - West Michigan

Professional Finishes

Old National Bank - Brooklyn

US Staffing Agency, LLC.

L & A Automotive

Michigan Center Community Schools

Texas Roadhouse

Rooney’s Sewer, Handyman & Cleaning Services

Hibachi Grill Sushi Buffet #9

Candi’s BZB Cafe

BIGGBY Coffee - Cooper St

BIGGBY Coffee - Horton Rd

JB Customs of Jackson LLC

Qdoba Mexican Grill

Michigan Office Solutions

Anytime Fitness

Corrigan Oil Co.

State Representative Brett Roberts

MedExpress Urgent Care

Mark Schissler with Capital Bankcard

PC Solutions

Albion Motors

Finley’s American Grill

HCL America inc

Rally’s

Polish Falcons, Nest 336

Anchor Staffing, Inc.

Integro, llc

Tom Schindler, Realtor

BIGGBY Coffee - Wisner St

On Two Wheels

M & K Jetting & Televising

Island Breeze Travel

Chilango’s Chop House/ Burrito Bar/Eat Local

Jackson Professional Firefighters

Wardcraft Conveyor & Die Products

Cellular and More, Jackson West

Cellular and More, Jackson East

Manchester Family Chiropractic Center

Compass Self Storage

Michigan Creative

The Chase Sports Bar

Real Big Marketing

Greenstone Farm Credit Services

Grand River Brewery

Roadhouse Grill & Bar

Highfields, Inc.

Ellis Chiropractic

Old National Bank - Downtown

A Healing Place LLC

Outlet Creative Group, LLC

LeMatic, Inc.

Hankerd Inn Resort

Catholic Charities of Jackson

Two Men and a Truck

All Star Rental

Travelodge

Jackson County Sheriff Steven Rand

LJ Ross Associates, Inc.

AARP

Moors Condominium Assoc. (MCDA)

Edward Jones Investments - Kerry Ferguson

Printwell Inc.

6-10 YEARSHoliday Inn Jackson NW

Gillmore’s Heating & Cooling, LLC

Larry Lloyd

Wilcox Lawn & Landscaping

Personal Images Salon and Day Spa

The Pickle Barrel Deli

Picture This...Jackson

Pentar Stamping

Gregory Optical

Kiwanis Club of Jackson

U-Store of Jackson

Chateau Aeronautique Winery

Anderson & Makulski, PC

Dillon & Associates

Copper Orchid Design, LLC

Fry Krisp Food Products, Inc.

Inosencio Fisk, PLLC

MVP Sports Store/ Michigan Custom Embroidery

Hampton Inn

Caster Concepts Inc.

G & C Sales LLC

‘’A Frame Above’’ & 180 Chic Boutique

Brent D. Kelley Enterprises

Robert Dorogi - B.R.D. Broadcast Marketing

Cherry Creek Cellars

Finally Friday Payroll Service, Inc.

Jackson Truck Service, Inc.

The Ballooney Bin

11-15 YEARSHirst Electric Company

Patrick Properties, Inc.

Abbott, Thomson, Mauldin, Parker & Beer, PLC

John George Home, Inc.

Holiday Inn Express

New Country China Buffet

Gene Davis & Sons Banquet & Convention Center

Johnny’s Tree Service Inc.

The Salvation Army

Sylvan Learning Center

ERA Reardon Realty - Jackson

Fifth Third Bank, Downtown Loan Center

GLG Print

SC&J dba McDonald’s

Jackson Business and Professional Women (BPW)

Paragon Charter Academy

Imagecraft Engraving & Awards

16-25 YEARSThe Enterprise Group of Jackson, Inc.

Greenwood Acres Camp Ground

Applegate Heating & Air Conditioning Inc.

26-35 YEARSMichigan Dentists

66 YEARSAlro Steel

74 YEARSCity of Jackson - City Hall

RENEWING MEMBERS

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6 CHAMBER NEWS JANUARY/FEBRUARY/MARCH 2017 JACKSONCHAMBER.ORG

BIG CHANGES FOR 2017

I am a passionate advocate for American and contemporary music, and I have conducted and

performed internationally from Benaroya Hall to Carnegie Hall to the Musikverein and many stops in between. I was chosen from a list of six finalists as Music Director Designate of the Jackson Symphony Orchestra. I will transition into the role of Music Director in July 2017. Additionally, I serve as Artistic Director for The Chelsea Symphony in New York City. I have played a principal role in the initiation and development of The Chelsea Symphony’s annual competition for emerging New York area composers. I also serve as a consultant for the new Amazon Prime and Golden Globe award-winning television series Mozart in the Jungle created by Roman Coppola and Jason Schwartzman. I continue to be active as a freelance horn player and regularly perform across the country.

At JSO, I would like education to be a significant portion of all our offerings. This could be done by designing specialized performance programs for elementary school children, but it can also be as simple as speaking to the audience and giving them some things to listen for. Ultimately, we want the JSO to be a visible part of the community. I want ALL people to feel like they belong at a JSO concert.

I feel like people that live in Jackson are proud of their community. They cherish and support their local institutions. It’s nice to be able to meet all the different supporters and community leaders face-to-face on a regular basis.

New Music to Jackson Symphony

Orchestra

Moving to the House

I recently completed my third term as a Jackson County Commissioner serving the 6th District including Concord,

Spring Arbor, Pulaski as well as Hanover Township in which I reside with my husband Fred and four children, Andrew, Adam, Anne and Jared.

My leadership roles have included direct involvement in the County’s Education Strategic Priority serving as Chair of the Cradle to Career (C2C) network as well as the County’s Human Services Committee. Additional county boards and committees now serving on: Agencies & Affairs, SCMWorks! Consortium Board, Land Bank Authority, Parks Commission, Strategic Implementation Team, Street Naming & Address Review, CAA Board of Directors, Region 2 Planning Commission, and Board of Public Works.

I have been an active volunteer in my community, my children’s education, and the dairy and agriculture industry. I serve on the Jackson County Republican Party Executive Board.

What is or will be your new title? Representative, Michigan House of Representatives

What are your short term goals? Creating positive professional relationships with those I serve with in the 99th Legislature is crucial as that foundation establishes trust and credibility in continuing to lead and move Michigan forward.

What are your long-term goals?Ensuring the next generation has the education, training and skills for tomorrow’s new jobs and defending our country’s freedoms.

What excites you about work in/for the Jackson community?In the six years that I have served as a Jackson County Commissioner, I have seen our community’s uniqueness and strengths that need to be show-cased in Lansing. Collaboration and collective impact are the standards many committees, groups, and boards use within our community. I value the important discussions that lead to sound decision making and I have experienced firsthand our community creating that environment.

BIG FOR

BY JULIE ALEXAND

AR

BY

MAT

THEW

AUBIN

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JACKSONCHAMBER.ORG JANUARY/FEBRUARY/MARCH 2017 CHAMBER NEWS 7

BIG CHANGES FOR 2017

Moving to the House

CHANGES 2017

New Year, New Season, New President

I spent 23 seasons working in the fan entertainment industry of Minor League Baseball. Most recently I served as the President

of DSF Sports and Entertainment. I was part of a team with the Fisher Cats and the Fisher Cats Foundation that provided nearly four-million dollars of support to thousands of local non-profits. I led the design and construction of the Bowling Green Park. I spent six seasons with the Trenton Thunder as Chief Operating Officer and General Manager.

What are your short-term goals?I am excited to immerse myself in the facility and work for one of the nation’s top NASCAR tracks. We are working together to make the experience top notch for our fans. This track is part of a great community that has so much to offer and we want our team to be involved. MIS is a year-round destination and we are continually working to make each event unique, exciting and first class for everyone.

What are your long-range goals?As somebody who works in the fan industry, I want to make Michigan International Speedway a place where our guests can have the very best experience. We have a beautiful facility here in the Irish Hills and I want to leverage it for the betterment of the region and continue to grow our economic impact throughout Michigan.

What excites you about work in/for the Jackson community?This area has so much to offer our guests who come to Michigan International Speedway. I am looking forward to growing the synergy between all the local attractions to help showcase this area not just on race weekends, but all year long. The Jackson community has some of the best business leaders in the state and I cannot wait to work with each one to benefit everybody.

BY RICK BRENNER

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8 CHAMBER NEWS JANUARY/FEBRUARY/MARCH 2017 JACKSONCHAMBER.ORG

FRIDAY, JANUARY 13MLK DIVERSITY BREAKFAST 2017 BROUGHT TO YOU BY AARP MICHIGANJoin the Jackson County Chamber of Commerce, The Jackson County Intermediate School District, the City of Jackson Human Relations Commission, Business Leaders and students from Challenge Day 2016 as we honor and remember Dr. Martin Luther King while hearing an inspiring, motivational and encouraging speech from Catherine Grosso, Associate Professor of Law at Michigan State University.

� Where: Gene Davis & Sons Banquet & Convention Center (3575 Francis St.)

� When: 7:30am-9:00am � Cost: $25 for Chamber Members in advance /

$35 after January 10 (includes breakfast) RSVP’s are required

FRIDAY, JANUARY 20LEGISLATIVE RISE & SHINEJoin your Jackson County Chamber of Commerce for a hot breakfast courtesy of the great staff at West Ave. Bob Evans Restaurant to discuss your

and select businesses for their outstanding work in the community. We will be presenting awards for the Ambassador of the Year, the Brick Award, Citizens of the Year (sponsored by Mlive Media Group/Jackson Citizen Patriot, Reach HIRE Award (Sponsored by Michigan Works! Southeast) Athena Award (Sponsored by Lloyd Ganton Retirement Centers) and the Small Business Person of the Year (Sponsored by Willis & Machnik Financial Services).

� Where: Jackson College Potter Center (2111 Emmons Rd.)

� When: 5:30pm-9:00pm � Cost: $65 for Chamber Members in

advance / $75 after January 20 (includes heavy appetizers) RSVP’s are required

� FRIDAY, FEBRUARY 3BREW WITH THE BOARD SPONSORED BY ASKAll Chamber members are encouraged to attend Coffee with the Chamber, sponsored by ASK, to meet our staff, learn how the Chamber adds value to your business and discover the best ways to maximize your membership. Start your day with us, make new business connections and take advantage of this opportunity to share what your business

CALENDARJackson County Chamber of Commerce

important business issues with your local, state and federal elected officials.

� Where: West Ave Bob Evans � When: 7:30am-8:30am � Cost: $15 for Chamber Members in advance;

RSVP’s a must; member-only

TUESDAY, JANUARY 24GOOD MORNING! GREATER JACKSONAttend this live radio program with NewsTalk 970am/101.5fm that features five (5) members. Breakfast, Networking and sharing from the Chamber’s membership. Financial Services).

� Where: Jackson College Potter Center (2111 Emmons Rd.)

� When: 5:30pm-9:00pm � Cost: $65 for Chamber Members in advance

/ $75 after January 20 (includes heavy appetizers) RSVP’s are required

THURSDAY, JANUARY 26108TH ANNUAL MEETINGThe Chamber’s Annual Meeting is the time when we recognize and honor the Board of Directors

To Register: Unless otherwise noted, R.S.V.P. for events to Kelly at [email protected] or 517-782-8221 (please have your credit card information handy when you call). All cancellations must be received with a 24-hour notice or no shows will be billed. Non-members are encouraged to attend no more than two networking events before joining. All Chamber events are posted online at www.JacksonChamber.org under Events

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JACKSONCHAMBER.ORG JANUARY/FEBRUARY/MARCH 2017 CHAMBER NEWS 9

offers with other members. � Where: Location: TBD � When: 7:30am - 9:00am � Cost: FREE to attend. Space is limited,

so please RSVP.

WEDNESDAY, FEBRUARY 22OFF THE CLOCK WITH CONSUMERS ENERGYJackson’s Premier Professional Networking Event, join other Chamber members to network in a fun and unique atmosphere. With food, entertainment, live radio remote, dessert, drink and business sponsors, you’ll not want to miss this.offers with other members.

� Where: Full Spectrum Solutions 2021 Wellworth Ave, Jackson, MI

� When: 5:00pm-7:00pm � Cost: $5 for Chamber members; $10 for future

Chamber members

MONDAY, FEBRUARY 27ECONOMIC LUNCHEON WITH THE 2017 ATHENA RECIPIENT AND THE JACKSON BUSINESS & PROFESSIONAL WOMEN NIKE AWARD RECIPIENTJoin the Jackson Chamber, the Past ATHENA Award Recipients and the Jackson Business & Professional Women as we honor the 2016 Jackson ATHENA recipient and a local women with the Jackson BPW Nike Award.

� Where: Bella Notte Ristorante (137 W. Michigan Ave.) 2021 Wellworth Ave, Jackson, MI

� When: 11:30am-1:00pm � Cost: $25 for Chamber members in advance;

$30 at the door (includes lunch)

TUESDAY, FEBRUARY 28GOOD MORNING! GREATER JACKSONAttend this live radio program that features four (4) members and a Chamber Segment. Sponsorships available.

� Where: Bella Notte Ristorante (137 W. Michigan Ave.)

� When: 7:30am-8:30am � Cost: $10 for Chamber members in advance;

$15 at the door (includes breakfast)

� FRIDAY, MARCH 17LEGISLATIVE RISE & SHINEJoin your Jackson County Chamber of Commerce for a hot breakfast courtesy of the great staff at West Ave. Bob Evans Restaurant to discuss your important business issues with your local, state and federal elected officials.

� Where: West Ave Bob Evans � When: 7:30am-8:30am � Cost: $15 for Chamber Members in advance;

RSVP’s a must; member-only

WEDNESDAY, MARCH 22SPEED NETWORKINGThe plan is simple: We bring Jackson’s professionals together to network (and have fun!). This is a unique way to meet people, generate new contacts and business leads in a structured environment - in one afternoon! Maximum participants: 35.

� Where: Location TBD � When: 2:00pm-5:00pm � Cost: $15 for Chamber Members in advance;

$25 at the door - RSVP’s a must

THURSDAY, MARCH 23EOS/TRACTION LUNCHEON WITH MIKE KOTSISMike believes that a well-run organization can positively impact the lives of everyone in the company, their families, and everyone they come into contact with. Today, as an Certified EOS Implementer, Mike spends all of his time helping entrepreneurial leadership teams to implement the tools of The Entrepreneurial Operating System (EOS). Join us for this great speaker to learn about better and more efficient ways to run your business.

� Where: Location TBD � When: 11:30am-1:00pm � Cost: $45 for Chamber members in advance

TUESDAY, MARCH 28GOOD MORNING! GREATER JACKSONAttend this live radio program that features five (5) members. The month’s show sponsors are: Home Builders Association of Jackson, Inc. and 4 more spots available.

� Where: Bella Notte Ristorante (137 W. Michigan Ave.)

� When: 7:30am-8:30am � Cost: $10 for Chamber members in advance;

$15 at the door (includes breakfast)

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10 CHAMBER NEWS JANUARY/FEBRUARY/MARCH 2017 JACKSONCHAMBER.ORG

Small Business Person of the Year

John Burtka has won the 2016 Small Business

Person of the Year Award, sponsored by Willis & Machnik Financial Services.

“It’s a privilege for to sponsor this award. The award is an important distinction and we are very pleased that someone as community-focused, dedicated and driven as Mr. Burtka will be this year’s recipient,” said sponsor Dan Machnik, Willis & Machnik Financial Services.

The Small Business Person of the Year Award highlights the role of small businesses in our community. It symbolizes the personal strengths of owners of small businesses, representing the successful business person’s ability to see each business factor from every perspective while preserving the view of the whole.

Award criteria include: staying power, stability and growth in number of employees, increase in sales, evidence of financial viability, innovativeness, response to adversity, evidence

of contributions to aid the community, location, ownership and size. The criteria is parallel to those of the state and national small business awards, making the

Jackson recipient eligible for entry into those levels of competition.

“In business school, they teach you that cash flow is king, but you can never get there unless you surround yourself with great people,” commented Burtka, who credits God for his success.

ATHENA

Jodi Snyder, owner of Acro Legal

Copy Service, Inc, has won the 2016 ATHENA Award, sponsored by Lloyd Ganton Retirement Services.

The ATHENA Award highlights an individual who has attained and embodies the highest level of professional excellence in his or her profession, has devoted time and energy to improve the quality of life for others in the community and actively assists women in reaching their leadership potential.

A few of Jodi Snyder’s accomplishments include: successfully owning and operating Acro Legal Copy Service, receiving the Nike Award from Jackson Business & Professional Women, serving on the Women In Leadership Board, and serving as President of Jackson Business & Professional Women.

“We are proud to have Jodi be the recipient of the 2016 ATHENA Award,” said Judi Ganton, Lloyd Ganton Retirement Centers. “We have observed her leadership skills through the years as she has given valuable service to the community that we love.”

“It would be selfish to say that I won the Athena by myself. Many others have contributed to my success including teachers, pastors, friends, family and mentors along with many others in our community. These individuals have molded me into the person that I am,” commented Snyder.

Reach HIRE

Western Career Prep High

School has won the 2016 Reach HIRE Award, sponsored by Michigan Works Southeast.

The Reach HIRE award honors an individual or organization that has displayed an extraordinary commitment to developing today’s workforce to support the future of Jackson County’s economy. Award criteria include: measurable job growth/retention, collaboration with education and creativity.

Western Career Prep High School partners with local businesses, allowing students to explore various careers through guest speakers, industry specific fieldtrips, and work-study opportunities. The program offers a unique work-study opportunity that allows students to earn their final high school credits while they work full time with area businesses.

“While exploring career pathways, students at Western Career Prep High School earn their high school diploma and develop career goals for life after high school,” commented Principal Jared Vickers.

“Michigan Works! Southeast understands the value in recognizing and celebrating the commitment our community demonstrates in developing a strong workforce,” commented Nicole Bell, Communications Manager. “The Reach HIRE Award is one way we are able to showcase and applaud a local employer for taking the extra step in going above and beyond in supporting our community!”

ANNUAL MEETING AWARD WINNERS

ANNUAL MEETING AWARD WINNERS

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JACKSONCHAMBER.ORG JANUARY/FEBRUARY/MARCH 2017 CHAMBER NEWS 11

BUY TICKETS NOW: Jackson County Chamber

Annual Meeting

A night of high-level networking and celebration

Thursday, January 26, 20175:30pm

Jackson College

$60 in advance

(517) 782-8221 or www.JacksonChamber.org

to do business with people they know, like, and trust.

Everyone Gets a Trophy

Business people lament the issues with giving everyone a trophy in children’s sports because of the expectations this sets, but as the oldest wave of Millennials begins to hit their mid-thirties and take on more manager roles, we’ll start to see a kinder, gentler business atmosphere that offers a lot of opportunity for team projects and mentor programs.

Getting Prepared to Rock 2017

What can you do to prepare your business for these trends? Decide how they fit into your business goals and strategy. Don’t produce content because this article says it’s important. Instead, look for ways to create things that will be helpful to your audience and be aligned

with your business goals. While none of these are “flash in the pan” trends, it’s important to embrace them in a way that works for your business and audience.

Christina R. Green teaches small businesses, chambers, and associations how to connect to their audience through content for higher conversions and greater loyalty. Her articles have appeared in Associations North ( formerly Midwest Society of Association Executives’) Magazine, NTEN.org , Association Tech, and Social fish. She is a regular blogger at Frankjkenny.com and the Event Manager Blog. Christina’s an introvert who loves presenting and working with groups to help improve their storytelling and content marketing , yet she feels incredibly awkward at cocktail parties.

5 BUSINESS TRENDS continued..

5 BUSINESS TRENDS

C0NTINUED...

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12 CHAMBER NEWS JANUARY/FEBRUARY/MARCH 2017 JACKSONCHAMBER.ORG

BIG CHANGES FOR 2017

Ella Sharp Just Got More Interesting

I received a Museum Studies Certificate from the University of Wisconsin-Milwaukee and have worked in museums since the 1980s.

My first position was as curator of a small Native American museum in Evanston, Illinois and I’ve overseen historical collections, created exhibitions at the Morton Arboretum in Lisle, Il and I spent two years

as Chief Business Developer at Exhibit Works. Most recently, I spent 10 years as Director of the Robert R. McCormick Museum at Cantigny Park in Wheaton, Il. My professional interests include historic preservation, local history, and helping museums connect with their communities.

What is new role? Executive Director, Ella Sharp Museum

What are your short term goals? I am looking forward to learning more about Jackson and its history, getting to know the museum staff and learn about their passions and vision for the museum, and to settle in and become part of Jackson.

What are your long-term goals? I’m looking forward to expanding the community support for Ella and exploring ways the museum can add new programs and outreach. I’d like to build on the museum’s positive reputation and make the museum a “must see” destination throughout the Midwest.

What excites you about work in/for the Jackson community? Jackson has a vibrant cultural community that I am eager to join. Jackson also has a lot of young families and I’m excited about finding ways the museum can help enrich their lives. There are so many things to see and do in the area and it’s very beautiful, with lots of parks, lakes and the Grand River. I enjoy biking and am eager to explore bike trails here.

BIG FOR

BY DIANE GUTERN

KAU

F

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JACKSONCHAMBER.ORG JANUARY/FEBRUARY/MARCH 2017 CHAMBER NEWS 13

Ella Sharp Just Got More Interesting

BIG CHANGES FOR 2017

CHANGES 2017

Dahlem Center Changing Things Up

Originally from Ohio, I worked for the National Steel Corporation, Co-Steel Raritan Inc., AK Steel Corporation, and Arcelor Mittal Steel Corporation. My wife Sandra and daughter Megan moved to

Grass Lake in 2000 and I have serve on the Grass Lake Educational Foundation since 2010.

What is your new role? Executive Director, Dahlem Conservancy Center.

What are your short term goals? Get the Dahlem Center on solid financial footing thus insuring its sustainability and instilling confidence and increase awareness. I would also like to form partnerships with all the Jackson school districts, local non-profits and business community and increase membership and donor base

What are your long-term goals?Kick off a capital campaign to: build a new Welcome Center with modern amenities, snack area, and retail space; build a new office complex with new Little Acorn Preschool Classroom space; and install state of the art signage and interactive displays. I would also like to grow our Little Acorn Preschool enrollment and turn Dahlem into the Premiere Nature and Science Center in Jackson County

What excites you about work in/for the Jackson community?Jackson is a tremendous community to live and work in. The people are very friendly and generous. Jackson has many of the amenities of the large metropolitan areas without the hassle and congestion to deal with. We are blessed with a great hospital and medical facilities staffed by outstanding professionals in their fields. We have a wonderful symphony orchestra and other cultural attractions. We are home to great colleges and universities in Jackson County. We have great parks and centers like the Dahlem Center for families to enjoy.

BY BEN DANDROW

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14 CHAMBER NEWS JANUARY/FEBRUARY/MARCH 2017 JACKSONCHAMBER.ORG

NEW AT THE OFFICE

My name is Heather and I have been working for Experience Jackson

for about three months. Earlier this year, I graduated from Olivet Nazarene University with a bachelor’s degree in English. As the Coordinator for Experience Jackson, I get to work with our partners in and outside of Jackson county.

I am currently preparing for a travel and adventure trade show in Chicago. We are working with Michigan International Speedway to represent Jackson and encourage travelers and groups to come visit.

I am the project manager for the Experience Jackson social media accounts, website updates and changes, and I am the in-house writer for Experience Jackson.

What I love most about my job is that even though I grew up in Jackson, I learn something new about Jackson every day!

Heather Rossner

BY HEATHER ROSSNER - COO

RD

INATO

R

Prior to joining the Jackson Anchor Initiative, I was a partner in the consulting and development firm Urban Initiatives for ten years. In that role, I worked throughout the State of Indiana consulting

with many communities on downtown and economic development matters. During my time at Urban Initiatives, the firm also redeveloped 11 downtown Crawfordsville, Indiana buildings, creating upper floor housing in previously underutilized space.

I also personally developed and owned two downtown businesses, The Bowery Coffee Company and Mancave, a lifestyle retail store. This experience gave me a greater appreciation for both small business owners.

Prior to entering the consulting world I served three years as the Planning and Community Development Director for the City of Crawfordsville and two-and-a-half years as the Executive Director of the Crawfordsville/Montgomery County Chamber of Commerce. I earned the Certified Main Street Manager (CMSM) designation from the National Trust’s National Main Street Center in 2005.

During my leadership tenure, downtown Crawfordsville experienced $40 million of investment and Crawfordsville Main Street won seven Indiana Main Street Awards, three Addy Awards and earned national recognition for its marketing and branding efforts. I have also advised numerous Indiana communities on downtown matters, conducted training sessions for Indiana Main Street, presented at the Indiana Main Street Conference, the Indiana Downtown Summit, and the National Main Street meeting, and served as a guest lecturer regarding the importance of downtown for Ball State University’s Graduate Program in Historic Preservation.

I am a 1994 graduate of Indiana University and I have three children, Maddy (17), Katie (14), and Luke (11). In my spare time Sandra, my partner of five years, and I enjoy running 5k’s and exploring new cities.

BY JACOB HURT

NEW THE

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JACKSONCHAMBER.ORG JANUARY/FEBRUARY/MARCH 2017 CHAMBER NEWS 15

NEW AT THE OFFICE

My name is Ashley and I am a home-grown Jackson girl. I attended all twelve

years of school in the Northwest School District and I went to college at Siena Heights University. There I received my degree in Sport Management and I was a member of the Women’s Golf Team. Before working for the Jackson County Chamber of Commerce, I had the opportunity to work at Michigan International Speedway for two years.

I have been a part of the Chamber for about three months now and in that time, I have been given the chance to learn more about Jackson than I have in my time living here.

My job at the Chamber is the Executive Liaison which has me working for Experience Jackson, The Anchor Initiative and The Jackson County Chamber of Commerce. For these three entities, I communicate to the boards, manage Mindy’s schedule and design a few of the marketing pieces including this newsletter.

My favorite part about this job so far is that I am given the amazing opportunity to help the community that raised me grow even more.

Ashley Carney

BY ASHLEY CARNEY - EXECUTIVE LIAISO

N

Back row (Left to Right)- Heather Rossner, Ashley Carney, Mindy Bradish-Orta, Jacob Hurt, Michael WaltersFront Row (Left to Right)- Mary Schuessler, Matt Swartzlander, Jennifer Cronkhite, Kelly Sharrer

AT OFFICE

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16 CHAMBER NEWS JANUARY/FEBRUARY/MARCH 2017 JACKSONCHAMBER.ORG

141 South Jackson St. • Jackson, MI 49201

517.782.8221 • www.jacksonchamber.org

PRSRT STDU. S. POSTAGE

PAIDPERMIT #10

48185