VOLUME 1 BENEFITS OF STREET TEAMS

u Introduction u What Are Street Teams? u Benefits u Cost Effective u Customizable u Measurable Results u What’s Next?

The Experiential Marketing Insider Series is a complimentary resource produced exclusively by Fervent Events for our network, our clients, and our prospective clients. We hope it will serve as a helpful tool in gaining insight into the event marketing industry.Over the next year we will be bringing you some hints, tips and logic behind a variety of experiential marketing elements. We kick off our series with a focus on the most elementary component of our industry, yet still widely used and effective, street teams.

VOLUME 1 BENEFITS OF STREET TEAMS

u Non permitted experiential marketing campaigns led by brand ambassadors » Typically brand awareness or sampling driven programs » They deliver high impact results working with a range

of budgets » Street teams vary in size from a handful of reps to 50+ » They target carefully chosen locations and precise

demographics u Street teams are extremely customizable with

brand ambassadors creating more lasting impressions on the consumer than traditional marketing campaigns

WHAT ARE STREET TEAMS?VOLUME 1 BENEFITS OF STREET TEAMS

Street teams create, drive and build brand awareness:

u Visually: reps can wear simple branded attire or more comprehensive signage like flag packs

u Verbally: reps relay key points to consumers as they interact with them at street level, even those simply passing by catch wind of reps key messaging

u Sensory: Sampling – getting a product into a customer’s hand gives them the chance to experience it for themselves, growing your customer base by letting consumers try out your product free of charge

WHAT ARE STREET TEAMS?VOLUME 1 BENEFITS OF STREET TEAMS

BENEFITS?There are several benefits to selecting a street team for your next experiential marketing program:

THEY ARE COST EFFECTIVE! THEY ARE CUSTOMIZABLE! THEY YIELD MEASURABLE RESULTS!

VOLUME 1 BENEFITS OF STREET TEAMS

Cost effective! Street teams are extremely scalable and can be catered to any budget.

A small team of reps stationed outside a restaurant, a busy intersection, or a high profile event can capture

the attention of the masses without the cost of a pricey permit.

Large teams can canvas an entire city. A strategy to divide and conquer, carefully

planned out routes and a large task force can create big results. Neighborhoods,

intersections, and attractions are all considered for this strategy.

COST EFFECTIVEVOLUME 1 BENEFITS OF STREET TEAMS

u Street teams create lasting brand experiences regardless of size - quality over quantity on any budget

u Street teams do not require permits, this type of experiential marketing strategy provides the most

bang for your buck

» Permit costs can range between $5,000-$50,000 for a single day activation

u No booth rental, permits, or power required

u Samples or marketing materials are all that’s necessary

uSmall teams can distribute 5000+ samples/materials in

a weekend program

COST EFFECTIVEVOLUME 1 BENEFITS OF STREET TEAMS

CUSTOMIZABLE

Customizable! Each campaign is unique and so it should be treated! Brand ambassadors are hand selected based on the qualities of each campaign – sales/tech/beauty/alcohol/fitness. The program specific needs determine which brand ambassadors are selected for the role. Ambassador key messaging, training, and duties in field are also hand tailored on a campaign by campaign basis.

VOLUME 1 BENEFITS OF STREET TEAMS

CUSTOMIZABLE u Anything is possible! u Mobility - teams are free to pick up and move on if they feel an

alternative area is better suited u Scalable - large or small teams u Duration of activation is flexible u Signage and branding can be scaled up or down u Incorporation of data capture - iPads are portable and can be a great

way to gather additional customer information u Photographer or videographer can be a quality add on working to

capture the magic of the moment u Works well in conjunction with simultaneous radio/commercial/

transit marketing programs to boost other marketing efforts u Brand ambassadors become experts of your brand and work to

spread key message and brand information u A variety of accessible locations to select from: festivals, high

traffic areas, parks, intersections, and busy urban centers

VOLUME 1 BENEFITS OF STREET TEAMS

Measurable Results! What data can you expect to measure? Key Performance Indicators (KPIs) include, but are not limited to: the number of samples distributed, consumers engaged, prizes won, sign ups attained.

MEASURABLE RESULTSVOLUME 1 BENEFITS OF STREET TEAMS

With street teams we can actually measure the results. We do this a number of ways:

u Coupon redemption rate – how many were distributed vs. how many were redeemed u Sample quantity distributed – how many total samples/materials went into the hands

of consumers u General vs. quality engagements – interactions that lasted less than 20 seconds

vs. 20 seconds or more u Data capture – contest entries, and sign ups are a great way to gage program

success u Total number of impressions – as reported by ambassadors, these

include those who passed by the team and noticed the activation u Consumer feedback – brand and activation specific comments from

passersby as reported by ambassadors. This can be extremely helpful for future activations and consumer insight analysis

MEASURABLE RESULTSVOLUME 1 BENEFITS OF STREET TEAMS

WHAT’S NEXT?May 2018 we will be attending the Experiential Marketing Summit in San Francisco. Our next Series Insider will bring to

you what we learned and the latest trends in Experiential Marketing.

COMING YOUR WAY IN JUNE!

VOLUME 1 BENEFITS OF STREET TEAMS

THANK YOU!