VOLKWAGEN IN INDIA

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VOLKSWAGEN IN INDIA



UNIVERSITY OF MUMBAI

PROJECT REPORT ON

³VOLKSWAGEN IN INDIA´

BACHELOR OF MANAGEMENT

STUDIES

SEMESTER VI

2010-2011

SUBMITTED BY

AFTAB KHAN

PROJECT GUIDE

PROF.

BHAVAN¶S COLLEGEANDHERI (W)



DECLARATION

I, Mr Aftab khan, Bhavans College of T.Y.B.M.S.

(Semester 5) hereby declare that I have completed this project on

³VOLKSWAGEN IN INDIA´ for the academic year 2010-2011. The information

submitted is true and original to the best of my knowledge.

DATE:

PLACE: MUMBAI SIGNATURE OF THE STUDENT

(AFTAB KHAN)



CERTIFICATE

I, Prof.RIDDHI SHARMA, hereby certify that Mr.AFTAB KHAN of Bhavan¶s

College of T.Y.B.M.S. (Semester 6) has completed the project on

³VOLKSWAGEN IN INDIA´ in the academic year 2010 - 2011 under my

guidance. The information submitted is true and original to the best of my

knowledge.

____________________ _______________

SIGNATURE OF PROJECT GUIDE SIGNATURE OF PRINCIPAL



ACKNOWLEDGEMENT

This project on ³VOLKSWAGEN IN INDIA´ is a result of co-operation and hard work of many people. I, Mr AFTAB KHAN, student of Bhavan¶s College would like to thank my ProjectGuide Prof. RIDDHI SHARMA for his involvement in my project work and timely assessment

that provided me inspiration and valued guidance throughout my study.

I owe the debt to Mrs. LATA DHOLKE (Vice Principal) of BHAVAN¶S COLLEGE for givingme an opportunity to present a creative outcome in the form of project work.

I also express my sincere gratitude to the library staff that has provided me with study material

from time to time. I owe debt to my family, colleagues and friends who are in some or the other way responsible for the completion of this project. I specially thank my brother who gave me the

idea of preparing a project on the topic that I have selected and who has provided me with all thenecessary sources.



EXECUTIVE SUMMARY

Majority of the triumphant activities of Volkswagen rely tremendously on excellent interpersonal

interaction and relationship among the individuals and the entire company . Bounded with aunified objective , the control of developments at Volkswagen must be always coordinated

with the individuals that will benefit or workers that will immediately feel the impacts .Discussing the objective of development at Volkswagen must be always important . Interactionis

the highly recommended way that the managers at Volkswagen must use . Obtaining the trust of the employees at Volkswagen and managing a smooth professional relationship must always be

emphasized , because it is always a critical factor to an excellent flow of company functions .Butall these will be put to naught if topics and dilemmas brought about by improper governance and

added with the misunderstandings between managers and workers of Volkswagenwill emerge along the way .Volkswagen has technologies and services that have a reputation

for gaining a very strong retail . This involves an emphasis for the value of quality , comfort andvarious range of products and updated technologies and services . Volkswagen has expanded

tremendously over the past years ,and has been in the procedure of growth all over the world .The company 's Primary capability relies on the use of information technology (IT ) to

significantly aid its services and systems .Volkswagen is one of the biggest organizations in theautomobile industry but has a meager control of its organization , in spite of its

advantages in updated technologies . This could result to a decline in profitability in somelocations where they have lesser managerial powers . Also , since Volkswagen sells its products

and technologies over different markets , the organization does not possess the versatilitythat some of its recognized rival companies have .Company Background Volkswagen aspires for

manageable development as a wide market leader in the automobile industry as well as for dominance in major markets . In both situations , the Volkswagen automobiles will have to do

critical roles . Volkswagen has the capability to establish its dominance in markets normallythrough acquisition of other powerful automobile companies and their services , which are then

integrated into a new ,bigger organization (Shuler , 1997 . Giving training to its workers ,enhancing the organizational functions , and the development of fresh innovations then

establishes the positions of the different Volkswagen automobiles . This logically leads ineconomies of scale that empowers the company to form a supply network for both the local and

global automobiles . If a market is being managed by other companies , Volkswagendedicates its priorities regarding the establishment of a premium sector with its different

automobiles .Company Mission The goal of Volkswagen is to sustain the profitability of itsautomobiles in a manageable way , while at the same time consistently enhancing the

organization 's operations . The tactics to attain this includes four aspects :Working hard in order to attain a dominant level in powerful markets Emphasizing on getting a great share of the

market sectors .Striving in order to enhance the organization 's efficacy and limitunnecessary expenses in production, it aims at serving the best to the world.



CONTENTS

CHAPTER INDEX Page no.

Chapter1 INTRODUCTION TO AUTOMOBILE INDUSTRY 1

WELCOME TO VOLKSWAGEN IN INDIA 4

Chapter 2 INTRODUSTION TO VOLKSWAGEN GROUP 7

HISTORY OF VOLKSWAGEN 11

NINE AUTOMOTIVE COMPANIES OF VOLKSWAGEN 17

SKODA 20

ACHIEVEMENTS 22

Chapter 3 VOLKSWAGEN IN INDIA 25

INTRODUCTION TO PRESTIGE MOTORS 29

VOLKSWAGEN DOWNTOWN MUMBAI 32

PRODUCT PROFILE AVAILABLE IN INDIA 33

VOLKSWAGEN AD IN TIMES OF INDIA 37

THE CHAKKAN PLANT 39

Chapter 4 OBJECTIVES OF THE STUDY 45

ANALYSIS 46

Chapter5

CONCLUSION 52

LIMITATIONS 53

RECOMMENDATION 54

QUESTIONAIRE 55

BIBLIOGRAPHY 58

VOLKWAGEN IN INDIA

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