Volkswagen north america
-
Upload
ravinippuleti -
Category
Technology
-
view
391 -
download
1
description
Transcript of Volkswagen north america
![Page 1: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/1.jpg)
When “Live”, Business Intelligence offers “Competitive Magic”!
Mass Opinion Business Intelligence (MOBI) is No Exception!
Business Intelligence Snapshot for
Volkswagen
![Page 2: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/2.jpg)
Table of ContentsWhat is included:
I. Is there a fit? II. Business Intelligence Snapshots
a) Competitive Landscape: Market share of Opinionsb) Where do you stand: The Good, The Bad, The Uglyc) Strengths and Weaknessesd) Optimum ROIe) Overall Sentiment Ranking
III. What value can we add?IV. Our quick resume
What is not included:ANY ANALYSIS: We fundamentally believe that you and your team of experts weather internal or external advisors are better equipped to extract strategic and tactical value from MOBI. We provide the business intelligence and you provide execution and strategic intelligence.
![Page 3: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/3.jpg)
Is Volkswagen…
• KPI Driven?• Customer-centric?• Passionate about being Competitive?• Feels Business Intelligence is Vital to success?• Uses Technology/ Data to gain Competitive edge?
If Yes, . . . . we can add valueDefinitely
^
![Page 4: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/4.jpg)
What’s your Market Share of Mass Opinion
Volkswagen: Competitive Positioning
What Does Volkswagen’s Competitive Landscape Look Like?
*Information based on data collected between 10/09/2011 and 1/09/2012
YOU
YOU
Down 11.5% Down 9.9% Down 8%
![Page 5: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/5.jpg)
Styling
Where Does Volkswagen Stand? The Good …….
Fuel Economy
*Information based on data collected between 10/09/2011 and 1/09/2012
YOU
YOU
![Page 6: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/6.jpg)
Where Does Volkswagen Stand? The Bad . . . . with a strong potential opportunity
Problems
*Information based on data collected between 10/09/2011 and 1/09/2012
Power
YOUYOU
![Page 7: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/7.jpg)
Where Does Volkswagen Stand?The Ugly ………
Reliable
*Information based on data collected between 10/09/2011 and 1/09/2012
Craftsmanship
YOU
YOU
![Page 8: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/8.jpg)
Your Strengths and Weaknesses …and that of your Competition: Ford
Weaknesses And Strengths: Are you Matching Your Priorities?
*Information based on data collected between 10/09/2011 and 1/09/2012
![Page 9: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/9.jpg)
Negative Opinions about Volkswagen The Best Days/ Times for Customer Engagement
Are You Getting The Best ROI?
*Size of Circle denotes volume of customers’ engaged *Information based on data collected between 10/09/2011 and 1/09/2012
Twitter Blogs
Message boardsYou Tube
YOU
YOU
YOUYOU
![Page 10: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/10.jpg)
Volkswagen Subaru Mazda Honda Ford Industry0
10
20
30
40
50
60
70
80
90
100
The Big Picture: Sentiment Index
*The 14 day trailing average for period : Dec 27- January 9, 2011
Good
Bad
Senti
men
t In
dex
YOU
![Page 11: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/11.jpg)
What you stand to gain? Value Drivers & Capabilities Value-Driven: Competitiveness
Predictive Data
Massive – Reliable trending Layered – Category, product, & topical levelCorrelative – To outcomes (e.g. revenues)Causal – Pointing to cause and effect
Anticipate key revenue driversAdjust non-performing strategiesGain early competitive edge
Intelligent Data
Verticalized – Enhanced reliability & relevancyDimentionalized – Comprehensive viewSentimentized – Preference indication Comparative – Share of competitive landscape
Increase speed to action – more agile Reduce Total Cost of Ownership (TCO) Mitigate risk – discovery of unknown unknowns
Continuous Data
Consistent – Structured and QuantifiedReal time – 24/ 7Contextual – Historical perspectiveConnectivity – API access / easy slice & dice
Integrate internal KPI’s with live consumer sentimentsIdentify leading (versus lagging) performance and revenue indicatorsConsistency across the enterprise – enhanced decisions
![Page 12: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/12.jpg)
WiseWindow’s Quick Resume
Educational Partnerships
Distributing Relationships (Soon & Limited)
CNNSample Main Street Clients
• Creators of MOBI, Mass Opinion Business Intelligence
• Syndicated Data Assets Vertical & Category Specific Data Self-Updating, Real-time
• Deep Roots in Cloud Computing, Search, Business Intelligence & Market Research.
• Four Technology Patents – more in works.
• Winner of Various Innovation Awards.Wall Street ClientsContractually unable to disclose
![Page 13: Volkswagen north america](https://reader035.fdocuments.in/reader035/viewer/2022070322/559098811a28ab46378b46a3/html5/thumbnails/13.jpg)
Call to ActionWe invite you to participate in our limited time “Prove it” Initiative. Please contact us for details.
• Contact : Ravi Nippuleti• Email: [email protected]• Phone: (949) 870-6194• Visit: www.wisewindow.com