10/04/2023 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 1

Volkswagen.Das Auto.

PRESENTED BY-

NIHAR RANJAN NAYAK

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Content

History of the companyAim of the companyObjectivesCompetitorsSWOT AnalysisConclusionReferences

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History of the company

Third leading automobile manufacturer.

The company was founded by Ferdinand Porsche in 28th May 1937.

Headquarters Wolfsburg, Germany.

The word Volkswagen means ‘People’s Car’ in German.

The tagline of the company reads as Das Auto meaning ‘The Car’.

Product range extends from low-consumption small cars to luxury class vehicles and trucks.

S.W.O.T

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constitutes car brands-

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Aim of the company

Economic and environmental leader in the global automotive industry.

profitable, fascinating and sustainable automobile company in the world. 

Volkswagen aims at 10% market share in India.

incremental volume aims in counties like Brazil, Russia, China and India.

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Objectives

With new innovations and technologies to become a world leader in customer satisfaction and quality.

Top employer across all brands, companies and regions.

Enhance responsible supply chain management.

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Competitors

TOYOTA

HONDA

GENERAL MOTORS

FORD

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Volkswagen SWOT Analysis

STRENGTHS

Wide range of cars which provides enough options to choose from

One of the oldest car manufacturers, resulting into increased reach to masses

 Has over 350,000 employees globally

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Volkswagen SWOT Analysis

WEAKNESSES

Intense competition between global car’s manufacturing companies

Production facilities

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Volkswagen SWOT Analysis

OPPORTUNITIES Create long-term relationships with non-German car

manufacturers

Implement continuous innovations in cars to stand competition

 Due to its very good results on the stock exchange, VW may expect to attract numerous new investors

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Volkswagen SWOT Analysis

THREATS

 Innovative features included by competitors

 Increasing fuel costs

Rising raw material prices in the world market.

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Conclusion

The present analysis reveals that Volkswagen is on high stage of productivity, although the company is required to work on its weaknesses.

At last, I would like to say that Volkswagen should maintain and improve its market share by improving its services and providing customer satisfaction.

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References

1. Ferdinand Porsche. [Online] . Available from: en.wikipedia.org/wiki/Ferdinand _ Porsche [Accessed 20 October 2012]

2. History of Volkswagen . [Online]. Available from: http://lifestyle.iloveindia.com/lounge/history-of-volkswagen-8769.html [Accessed 27 October 2012]

3.SWOT analysis method. [Online]. Available from: www.businessballs.com/swotanalysisfreetemplate.htm [Accessed 25 October 2012]

4. Volkswagen Official. [Online]. Available from: www.volkswagen.co.uk [Accessed 25 October 2012]

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Thank you

Volkswagen