Dealership Application

Volkswagen Business Plan Presentation

Corporate Summary

APPLICANT'S DETAILS

Corporate Name

Trading Name (where applicable)

Address

Telephone / Facsimile Nos

Internet / E-mail Address

CEO / MD etc

Dealer Principal (main contact person)

VW Group Franchise/s Being Handled (where applicable)

Other Franchise/s (where applicable)

CORPORATE OVERVIEW

Year Founded

Description of Business

Paid Up Capital

Authorised Capital

Annual Turnover

Profit before Tax

Market Share (where applicable)

REQUESTED FRANCHISE

New Dealership / Sales Point (Name)

Opening Schedule

PREMISE/S

New / Existing Premise/s (3S / 2S / 1S)

Owned / Rented

Proposed Location

VGM Appointed Architect Compulsory

Dealership Summary

SALES POINT PROFILE

New Dealer / Additional Sales Point

Trading Name

Address

Telephone / Facsimile No's

Internet / E-mail Address

Location

Proximity to Nearest VW Sales Point (km)

Relationship to Nearest Dealer?

Nearest Train Station

Landmark

Opening Hours; Showroom

Opening Hours; Service / Parts

Dealership Summary

OPERATIONAL OVERVIEW

Shareholder(s)

Total Investment

Land

Building

Capital Resources (Internal / External)

Credit Facilities (where applicable)

CARS SALES PLAN NEW CARS APPROVED USED CARS

Volkswagen (units) Units

2012

2013

2014

2015

2016

BUSINESS DEVELOPMENT PLAN

(Key points only, to attach full details)

Space Planning

SHOWROOM Planned Remarks

Display Area (m2)

Reception (m2)

Consultation (m2)

New Vehicle Delivery (m2)

Boutique items (m2)

Total Showroom (m2)

Total ACCESSORY Facility (m2)

Demonstrator Car Park (units)

Sales Visitors Car Park (units)

Service Visitors Car Park (units)

TOTAL Parking Area (units)

WORKSHOP

Workbays (units)

Workbays Space (m2)

Lifts (units)

Vehicle Parking Bays / Storage (units)

Car Wash (units)

PARTS (m2)

Storage Space

Loading Bays (units)

Staff Planning

Planned Remarks

Top Management – Key Personnel

Marketing

Marketing Manager

Finance

Finance Manager

Sales

Sales Manager

SC –Salesman

Administrative Staff

Total Sales

Service

After-Sales Manager

Technicians

Service Advisers / QC

Administration Staff

Total Service

Parts

Parts Manager

Parts Staff

Total Parts

GRAND TOTAL - STAFF

* Refer to Slide No. 8 – All key personnel's are compulsory at start-up

Organisation Chart

General Manager

Head - Marketing Head - Finance Head - Sales Head - Aftersales

Events / CRM

Assistant / Admin

Admin Sales Manager

Sales Consultants

Admin / Accounts

Runner / Driver

Receptionist / Cahier Tea Lady / Cleaner

Driver

Service Manager

Service Advisors

CRM /

Customer Care

Admin

Technical Manager

Technicians

Parts & Acc. Manager

Assistant

Receptionist

Personnel Requirement for Dealership

Tier No Description 500 800 1500 2500 City S'room

1 Director / General Manager * 1 1 1 1 1

2 Head - Sales * 1 1 1 1 1

3 Sales Manager 1 1 1 1 1

4 Sales Consultants * 7 10 22 30 13

5 Head - Aftersales * 1 1 1 1 1

6 Service Manager 1 1 1 1 1

7 Service Advisors * 5 6 10 15 8

8 Customer Care * 1 1 2 3 2

9 Technical Managers * 1 1 1 1 1

10 Technicians * 8 8 15 20 15

11 Parts & Accessory Manager * 1 1 1 1 1

12 Store Assistant * 1 1 1 1 1

13 Head - Finance * 1 1 1 1 1

14 Finance Asst 1 1 1 1 1

15 Head - Marketing * 1 1 1 1 1

16 Marketing Asst 1 1 1 1 1

17 Administrative Staff

17.1 Admin Asst 1 3 4 5 4

17.2 Account Asst 1 1 1 2 1

17.3 Receptionist * 1 1 2 2 2

17.4 Runner * 1 1 1 2 2

17.5 Tea Lady * 1 1 1 2 2

17.6 Driver 1 1 1 2 2

Total Headcount 35 43 69 93 61

* Compulsory at Dealership start-up phase

Information on <Location Name>

Demographic

• Google Map – include all competitor locations, major hypermarkets, business areas

and housing areas.

• Street map – “zoomed in view” of the proposed site

• Population – age, gender, race,

Information on <Location Name>

Economic

Information on <Location>

Vehicle Population & Competitor Analysis

• Vehicle Population – past 5 years sales figure for <Location>

• In depth competitor Analysis – i.e. Honda, Toyota, Nissan, Peugeot, Kia, Ford,

Hyundai, Mazda, BMW (model breakdown)

Project Timeline

• A detailed project timeline to be provided including all major milestones.

• All approval (such as CF, Bomba inspection, drawing approval) should be taken into

consideration

Layout Plan of the Proposed Showroom

• A detailed showroom and workshop layout to be provided.

• All drawings i.e. Elevation, Front to be included

Pictures of the Actual Site

Sales Forecast

2012 2013 2014 2015 2016

Sales Forecast (Units)

Model Breakdown* Unit(s) Unit(s) Unit(s) Unit(s) Unit(s)

1. Existing and Future Models

Polo

Polo GTI

Polo Sedan

Golf

Golf GTi

Scirocco 1.4

EOS

Jetta

Cross Touran

Passat B7 (CKD)

Passat B7 (CBU)

CC

Tiguan

Sharan

Touareg

Scirocco R

Golf R

New Beetle 1.2

New Beetle 2.0

Total Sales Forecast

No Model NSP (RM)

1 New Beetle 1.2 TBC

2 New Beetle 2.0 TBC

3 Passat B7 (CKD) 170,888

4 Passat B7 (CBU) 184,888

5 Polo GTI (3 Door) 166,888

6 Polo GTI (5 Door) 169,888

7 Cross Touran 166,888

8 Touareg 428,888

9 Jetta 149,888

10 Golf R 268,888

11 EOS 257,888

12 Tiguan 236,888

13 CC (Comfort) 225,888

14 CC (Sport) 243,888

Product Pricing

No Model NSP (RM)

15 Golf 155,888

16 Golf GTI 209,888

17 Polo 108,888

18 Scirocco 1.4 188,888

19 Polo Sedan 99,888

20 Sharan 245,888

21 Touareg Hybrid TBC

22 Scirocco R 279,888

Dealer Feasibility Summary

I. Sales Operations

(No. of Units)

No Description (RM)

1. Sales Forecast (Units)

Sales Turnover Cars (List price*Volume)

2. Cost of Sales

Cost of Cars Bought

(A) Gross Profit (RM)

3. Other Income

Finance Commission

Variable/Incentive Margin (%)

(B) Total Gross Profit (RM) (A) + (B)

4. Operating Cost

Total Direct Costs (discount, promotion, B/G, etc)

Total Human Resource Cost (salary, training, etc)

Total Overheads Cost

(C) Total Operating Cost

Sales Net Profit Before Tax (B) - (C) 0

II. After Sales Operations

After-Sales Income

Cars Parc Assume at 75% Sales Volume

Total Yearly Gross Profit

Total Yearly Operating Cost

Yearly Profit/Loss (After-Sales)

Grand Total Profit & Loss

Return on Sales (ROS)

Breakeven (units)

Dealership Format

P&L Projection

Cash Flow

Marketing Plan

Additional Information

• Company Secretary Forms – i.e. Form 9, 24, 49

• Bank Guarantee Statements

• Information on other dealerships owned if any – sales figures, product mix for the

past 5years

• This template is for reference only. Any additional information should be included.