Voipnow Platform For Sp

http://www.4psa.com

VoipNow PlatformPresentation for Hosting Service Providers

VoipNow Core for Service Providers NetworkBuild a distributed, highly scalable VoIP infrastructure,

peering with multiple carries using SIP or ISDN PRI.

VoipNow Professional for Service DistributionFeature-rich Unified Communications services integrated with

business applications

Implements voice, video, presence, instant messaging,

faxing, and web communications.

Designed for Hosting Providers SaaS deployments, cloud, centralized management,

business automation, billing - all in one integrated platform.

VoipNow Platform

VoipNow Platform Presentation1

Understand an End-User’s Perspective

• Customers fully understand the advantages of digital communications (cost reductions, better collaboration, mobility, etc.)

• Traditionally, telecom services are hosted. Customers have only terminals (phones), so the resistance is low to telecom SaaS.

• VoIP is not enough, the integration of all communication media is provided with Unified Communications.

• Business customers use free communication tools to increase their availability, sacrificing security, services, and reliability.

• Web/Email are dominant communication channels, phones must integrate with this Internet ecosystem.

• Legacy communication tools (e.g. faxes) are still used by business partners - they must be integrated in the new communication channels.


Value(billions USD)

15

12.5

10

7.5

5

UC Market

Traditional Hosting Market

8billions

15billions

UC Opportunity for Service Providers

• Huge market, more than US $15 billion* only for communications products, ten times larger for telecom services!

• Crisis accelerates migration to VoIP (lower costs and increased productivity)

• Convert SMBs from the old, legacy PBX to SaaS Unified Communications

• Get a share from telecom business without massive investments (in fact, the most profitable share)

• Integrate Unified Communications services with Business Class Email and Groupware, CRM, E-commerce

• Immediately up-sell to hosting customers

* Source: Wainhouse Research 10/2008


High ARPU for Service Providers

• A Small Business can pay US $15/month for website hosting

• Same SMB can spend US $6/month per business mailbox with groupware

• Basic PBX only services start around US $15/month per extension! *

• More advanced services like call queues (call center modules) are usually charged extra.

* Source: Packet8 (8x8, Inc. Nasdaq: EGHT)

Small Business PBX plans start at US $25/extension

(and this is not Unified Communications!)


Hosted UC Market Overview

• Market is maturing and growing fast.

• Market started to be educated by large vendors (yes, they seized the opportunity).

• Main target for hosted UC services – SMBs with up to 200 employees

• It’s hard for large telecom operators to address the opportunity (not their core business).

• High-bandwidth connections speed up deployments (we deal with real-time services) According to Radicati Group Report


VoipNow Professional for Hosting Providers

Unifies voice, video, presence, faxing, and instant messaging. Communicates with business email servers using API.

Manageability: Multiple role-based levels of administration

Automation: Customer sign-up, recurring billing, customer management, inventory etc.

Scalability: Millions of customers with 4Grid architecture (Burstable Cloud)

Virtualization: Low memory and CPU footprint, pre-packed for Virtuozzo, VMware

Cloud ready: Available for cloud platforms and cloud services


VoipNow Platform Integrated Offering

Single Platform to deliver a complete range of VoIP services to Service Providers and manage customers and service lifecycle

VoipNow Core: Provides interconnection with PSTN/SIP networks, call routing, centralized call charging

VoipNow Professional: Unified Communications solution handling service distribution to end-users

VoipNow Automation: Handles business management: account provisioning, recurring billing, customer management, inventory etc.



High-end PBX features: Call Center, IVR, FollowMe, Calling Card, Callback, Conference

Call routing: Least-cost with automatic detection of failed routes

Interconnection: Talks to modern SIP-based solutions and legacy equipment

Security: All sensible protocols support encryption

Standard compliant: Standardized protocols, RFC compliance

High Availability: For mission critical applications

Provisioning: Automatic for the customer’s telephony equipment



Business federation: Integration with Desktop business applications

Web applications federation: Integration with virtually any web based software through VoipNow Web Browser modules

Over-Web Accessibility: CallNow, web2call, web2fax, fax2email, email2fax, presence2web

Mobile agents: Accessible from any device, including mobile phones *

Developers: REST and SOAP APIs, Internal API

Licensing: Leased licenses available for Service Providers

* Huge Opportunity: Mobile data traffic doubles every year! (Feb 2009 Cisco Report)


VoipNow Professional Application Integration

• VoipNow Professional with Open-Xchange Complete communications platform targeted to SMB market. An easy way to deploy platform featuring email groupware, voice, video, instant messaging, faxing, and presence.

• VoipNow Professional with Parallels Plesk Panel Fast provisioning of UC services for Parallels Plesk Panel customers, one single point of management. Service Providers can easily up-sell hosted PBX services to current hosting customers.

• VoipNow Professional with Desktop applications Integration with Microsoft Outlook; call contacts directly; access call information from VoipNow Caller; get call notification on your Windows Desktop.

• VoipNow Professional with Web-based applications VoipNow Browser modules bring click2call in any third-party web application or website.


VoipNow Platform Scalability Path

Scale seamlessly to millions of accounts using the same software platform

Applies to all VoipNow products

•VoipNow on VM - small installation using virtualization platform

•Dedicated VoipNow - single server installation; up to 2,000 accounts per server; multi-tenancy

•High Available VoipNow - failover solution with two servers (production & backup server)

•VoipNow 4 Grid - fully redundant solution; cluster configuration; requires minimum 4 nodes; for more than 10,000 accounts.


VoipNow Professional Multitenant

Usually deployed on a single dedicated server or in 4Grid

- Each customer is a tenant on the

system, sharing resources, but

enjoying guarantees.

- Serve multiple SMBs in range of 1-

200 users

- Hosted Unified Communications

services (VoIP calls, PBX features,

presence, instant messaging, fax,

video, integration with a groupware

server)


VoipNow Professional for a Single Customer

Usually deployed on virtual machines

Optimized for virtualized platforms VMware, Virtuozzo, Xen

Dedicated physical resources, customer root access to machine

Centralized management for Service Providers with VoipNow Controller

Service Providers can perform call charging at VoipNow Core level and also offer DID and VoIP traffic services to their customers


Case 1: Multi-tenant VoipNow Professional infrastructure

- Deliver Hosted Unified Communications services to multiple tenants

- Usually up to 200 accounts per hosted customer (no platform limit)

- Several hundreds customers per server

- Service Plans examples:

• Up to 5 accounts – US $10 / month per account

• 5 - 25 accounts – US $8 / month per account

• 25 -50 accounts – US $6 / month per account

• More than 50 accounts – US $5 / month per account

- Estimated gross margin around 52% or about US $15.5k / month per server!

Case 2: VoipNow Professional servers installed on VM

- Customers that require dedicated physical resources, usually up to 500 accounts per virtual machine

- Service Plans examples:

•VoipNow VPS small for up to 100 accounts – US $180 / month

•VoipNow VPS medium for up to 300 accounts – US $500 / month

- Estimated gross margin around 53% or about US $13.5k / month per server!

Sample Service Plans


VoipNow Automation: Build Your Own Service Plans

Any SMB is your potential customer!

Companies are looking for solutions:•Mobile agents•Sales/support teams•Multiple branches•Foreign sales

Build plans integrated with your current offering (shared hosting, hosted Exchange, VPS hosting, dedicated hosting, cloud)

Build plans that stimulate demand!

Address opportunities (e.g. make money with customer calls)

Using VoipNow Automation, you can build any plan and you can charge for it.


VoipNow Platform Summary

• Build and deliver new, innovative, high-margin services that increase ARPU and customer loyalty

• Complete, feature-rich communications set

• Optimized for cloud and SaaS models

• Single platform; hosting market approach for service delivery, billing and provisioning; customer lifecycle management

• Integration with third-party applications and hosting products to deliver complete, added-value hosting solutions


What to Do Next?

Try VoipNow products interface:

http:///www.voipnow.com/demo/

Download VoipNow Professional and evaluate it:

http://www.voipnow.com/downloads/

Check our online whitepapers and articles:

http://www.voipnow.com/resources/

Sign up for 4PSA Service Providers Partnership program:

http://www.4psa.com/partners/


http://www.voipnow.com/downloads/

http://www.voipnow.com/resources/

http://www.4psa.com/partners/

Voipnow Platform For Sp

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