Voice2 at IMS Seminar

© Rococo Software 2007

Voice 2.0

Sean O Sullivan

[email protected]


About Rococo/mySay

• Handset software– Java/Bluetooth embedded solutions– 100 million royalty bearing units shipped– Leading customers/partners

• Telecoms applications and services

• Voice/Web Applications– Using SIP/Parlay standards– Call Routing Portal (Aepona/Eircom)– Call Conferencing Portal (BEA)

• Community/ Social Networking – mySay


Some common Web 2.0characteristics*

Bittorrent scales as more share the network;Skype scales using user cpu; digg gets moreaccurate as more users rate stories

Network effects - themore people use theservice, the better itgets

Tags power delicious, flickr, youtube; linkspower google search

Tagging and thewisdom of crowds

No release schedules - just a slightlyimproved service, every day or every week

Continuous Beta

flickr let users embed a photo anywhere,google maps lets third parties build on top

Remixabledatasources andmashups

Flickr, YouTube, Delicious, mySpace, eBayand Amazon all enable their users to createcontent

User GeneratedContent

Designed to encourage users to take part, toshare, to customise, to connect

Architecture ofParticipation

* Shamelessly stolen from Tim O Reilly


What do we mean by Voice 2.0?

• Voice centric telephony services that– Work with IP and non-IP phone systems– Harness the internet for some or all of those Web 2.0

characteristics– Integrate web functionality with the phone system to deliver

new services

• Some examples


Jajah

• Web Activated telephony• Skype - “for the rest of us”

– No download– No headset– No nuttin’

• Enter two numbers and click thegreen button– Your phone will ring– Then the other phone rings– Then you talk

• Free jajah to jajah calls recentlyannounced

• Freemium model– Small % paying for premium

services funds the service


Jangl

• Originally -Privacyservice

• Get a janglnumber

• You controlwho callsthat number

• Your realnumberneverrevealed

• Keyed offemail


Chinswing

• Online conversations• Like fora - but using

your voice• Discussion groups


SayNow

• Targeted at MusicIndustry initially

• Artists phone inupates, thoughts,status

• Fans phone in“shoutouts”,comments,requests

• Now exapndingbeyond music


Snapvine

• Voiceplayerfor your blogor socialnetwork page

• People leaveyou voicecomments

• Used inpersonals


evoca

• Also recording usingyour phone

• Also post to blog,website, etc

• Send messages to agroup, or your friends

• Pitched as “podcastlike”


Pheeder

• Phone-casting• Call the number, leave a

message, it appears on thesite, and people can hear it

• People can subscribe• Profiles, pictures foster

social network dynamics


Pinger

• Voice messages tofriends

• Dial, talk, and theservice sends yourmessage to some pre-defined groups


And of course…….mysay


Voice 2.0 characteristics

Calls are for messaging, to friends, to groups, tostrangers

Calls are for talking,SMS is formessaging

Calls may live a long time, on web pages, archives,downloads

Calls happen, thenthey’re over

Services launched globallyServices launchedgeographically

Calls are private, subscriber only, moderated,podcasted, or anonymous

Most calls are private

Calls are 1-1, 1-many, many-manyMost Calls are 1-1

People phone web pages, applications phone people;people subscribe to other people’s phonecasts

People phone people

New wayOld way


Technology

• Written in Ruby On Rails• Telephony SIP/Asterisk• Deployed Hosted Service• Scale Amazon EC2• Backup Amazon S3


• Voice tends towards being free, on all networks– Value Add services will determine value and drive revenue

• Operators can benefit from Web 2.0 momentum– Innovation now rapidly creating services “from the web side”

• We now see roughly one per week• Telecom industry = 1 per year :-)

– Partnering can accelerate adoption (Helio/mySpace)– You may wait to acquire

• Then it may be too late

• SOA and IMS help ease operator integration– SIP, Parlay-X– Open APIs Open APIs Open APIs

Summary

Voice2 at IMS Seminar

Technology

Transcript of Voice2 at IMS Seminar