VOICE SEARCH TO-DO LIST - Home | Yext...are slow, consider adding accelerated mobile pages (AMP) to...
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VOICE SEARCH TO-DO LIST It is estimated that 50% of all searches will be completed via either speech or image search by 2020. Even today, voice search has become increasingly influential in both consumer behavior and search engine prioritization. Whether you’re a CMO, a digital marketer, or an SEO — no matter your industry — it’s time to ask: Is your business voice-ready? Take control of your digital knowledge. Establish a single source of truth for your data Maintain data on your owned site and app (you are the authoritative source!) Claim and update your third-party listings (Google, Bing, Facebook, Yelp, etc.) Structure your data. Add Schema tags to critical business data on your website, including: address hours of operation phone number alternate contact methods (e.g. email and social media handles) reviews industry-specific elements (e.g. menu items or physician credentials) Test your structured data using Google’s Structured Data Testing Tool Make sure your site is mobile-friendly. Optimize for mobile (responsive web design, dynamic serving, and separate URLs are all options to make your site mobile-friendly) Keep resources crawlable Test your page load time with this tool from Google (if your page load times are slow, consider adding accelerated mobile pages (AMP) to your site) Prioritize the mobile user experience (no unplayable Flash video, etc.) Test your site using Google’s Mobile-Friendly Test Tool Optimize your content for voice search. Make sure the length of your answer is relative to the complexity of the question Formulate the answer appropriately grammatically accurate relevant attributions are called out provide adequate context and reference materials Write in a way that sounds natural when spoken Cultivate a unique persona for your brand Build interactive capabilities for smart speakers (Alexa Skills and Google Actions) 37% of Americans own a voice-enabled digital assistant. -eMarketer Make your site secure (HTTPS). Ask your hosting provider to move you to secure hosting Research HTTPS best practices by search engine (check out Google’s recommendations to start) The use of voice- enabled speakers will grow by 130% in the next year. -eMarketer Learn more at yext.com
Transcript of VOICE SEARCH TO-DO LIST - Home | Yext...are slow, consider adding accelerated mobile pages (AMP) to...
VOICE SEARCH TO-DO LIST
It is estimated that 50% of all searches will be completed via either speech or image search by 2020. Even today, voice search has become increasingly influential in both consumer behavior and search engine prioritization. Whether you’re a CMO, a digital marketer, or an SEO — no matter your industry — it’s time to ask:
Is your business voice-ready?
Take control of your digital knowledge.Establish a single source of truth for your data
Maintain data on your owned site and app (you are the authoritative source!)
Claim and update your third-party listings (Google, Bing, Facebook, Yelp, etc.)
Structure your data.Add Schema tags to critical business data on your website, including:
address
hours of operation
phone number
alternate contact methods (e.g. email and social media handles)
reviews
industry-specific elements (e.g. menu items or physician credentials)
Test your structured data using Google’s Structured Data Testing Tool
Make sure your site is mobile-friendly.Optimize for mobile (responsive web design, dynamic serving, and separate
URLs are all options to make your site mobile-friendly)
Keep resources crawlable
Test your page load time with this tool from Google (if your page load times
are slow, consider adding accelerated mobile pages (AMP) to your site)
Prioritize the mobile user experience (no unplayable Flash video, etc.)
Test your site using Google’s Mobile-Friendly Test Tool
Optimize your content for voice search.Make sure the length of your answer is relative to the
complexity of the question
Formulate the answer appropriately
grammatically accurate
relevant attributions are called out
provide adequate context and reference materials
Write in a way that sounds natural when spoken
Cultivate a unique persona for your brand
Build interactive capabilities for smart speakers
(Alexa Skills and Google Actions)
37% of Americans own a voice-enabled digital assistant.-eMarketer
Make your site secure (HTTPS).Ask your hosting provider to move you to secure hosting
Research HTTPS best practices by search engine (check out Google’s
recommendations to start)
The use of voice-enabled speakers will grow by 130% in the next year.-eMarketer
Learn more at yext.com
