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LAUNCH

Female college student & youngcareer woman in early-mid 20s

Fashion-oriented & brand-conscious

Be Different, Be YourselfSLOGAN

Premium Fashion Magazinefor Young Trend Leaders

CONCEPT

TARGET

READER

CIRCULATION

March 2002

Vogue Girl - 60,000 copies Vogue Girl Handy - 20,000 copies

(per month)

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+, ('#-. ./(#%.

0, -'#- 1$/)'.2 3"4.%4.

5, 6"*%(7$) 3'(3$)/.'"4

8, 59:6/(.4%(;-'6

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+, ('#-. ./(#%.

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*-"(%/

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Source: 2011 Doosan Magazine Consumer Survey, n=300

Yes91.7%

No8.3%

91%have purchase experience of luxury brands

*-"(%/

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