©VOGenesis - Amazon S3s3.amazonaws.com/Mentis/VOgenesis/dldl/TheMillionaire...T. Harv Eker’s...
Transcript of ©VOGenesis - Amazon S3s3.amazonaws.com/Mentis/VOgenesis/dldl/TheMillionaire...T. Harv Eker’s...
©VOGenesis.com 1
©VOGenesis.com 2
Copyright © 2015 Success Vantage Group Pte Ltd
All rights reserved.
Published by Jenny Lewis.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any
form or by any means, electronic, mechanical, photocopied, recorded, scanned, or otherwise,
except as permitted under Canadian copyright law, without the prior written permission of the
author.
Notes to the Reader:
While the author and publisher of this book have made reasonable efforts to ensure the accuracy
and timeliness of the information contained herein, the author and publisher assume no liability
with respect to losses or damages caused, or alleged to be caused, by any reliance on any
information contained herein and disclaim any and all warranties, expressed or implied, as to the
accuracy or reliability of said information.
The publisher and the author make no representations or warranties with respect to the accuracy
or completeness of the contents of this work and specifically disclaim all warranties. The advice and
strategies contained herein may not be suitable for every situation. It is the complete responsibility
of the reader to ensure they are adhering to all local, regional and national laws.
This publication is designed to provide accurate and authoritative information in regard to the
subject matter covered. It is sold with the understanding that neither the author nor the publisher
is engaged in rendering professional services. If legal, accounting, medical, psychological, or any
other expert assistance is required, the services of a competent professional should be sought.
The words contained in this text which are believed to be trademarked, service marked, or to
otherwise hold proprietary rights have been designated as such by the use of initial capitalization.
Inclusion, exclusion, or definition of a word or term is not intended to affect, or to express
judgment upon the validity of legal status of any proprietary right which may be claimed for a
specific word or term.
The fact that an organization or website is referred to in this work as a citation and/or potential
source of further information does not mean that the author or publisher endorses the information
the organization or website may provide or the recommendations it may make. Further, readers
should be aware that the websites listed in this work may have changed or disappeared between
when this work was written and when it is read.
Individual results may vary.
©VOGenesis.com 3
Content
Introduction ............................................................................................................................... 4
Who Does Coaching? ................................................................................................................. 6
Coaching For Me? ...................................................................................................................... 8
What Does It Mean To Coach? ................................................................................................... 9
The Benefits Of Coaching ......................................................................................................... 12
Coaching Only Works When Benefiting Others ....................................................................... 15
Coaching Requirements ........................................................................................................... 18
Coaching Resources ................................................................................................................. 27
©VOGenesis.com 4
Introduction
Hello, again, and welcome back!
After taking notes and starting to develop
business plans from clutter income and
blogging activities, you are probably well
on your way to seeing that there are truly
tangible ways to earn an income. And,
much of this is earned without leaving
your home. But, wait. There’s more!
In the last report, the question was asked
how much knowledge you possessed. You
were given extensive details how you
could use the Internet to create a blogging
enterprise and then monetize that using
your knowledge and the experiences that
have given your life so much value. Now,
you will explore another way to use your
knowledge. You will discover a way that
holds still more financial potential and
personal reward.
This is the realm of the advisor.
An advisor helps other people fulfill,
achieve, overcome, and achieve their
needs.
An advisor removes obstacles that stand in
the way using their previous experiences
and knowledge just to make the student’s
task that much easier, better, successful.
This is the realm of the coach!
It may be football (American or
International), or it may be hockey. It may
be baseball, or it may be figure skating.
Each has a coach. A coach is just what you
might think.
A coach is there to believe in you when
you fall, see the success when the sky is
falling, and demand complete perfection
when you seek to complain that you want
to fail and give up.
A coach knows when to step into the gap
and speak up and also to stay out of the
way and allow you to learn by falling.
A coach is your best friend. A coach is by
your side. A coach is your ever, positive
resource.
©VOGenesis.com 5
While coaches don’t need to know best how
to do what you do, they still have to have the
skill sets to prod, provoke, promote. To be a
coach is to be relatively distant from the
person coached. After all, the individual who
is asking for help usually wants some form of
independence!
Think of it as teaching someone how to ride a
bicycle.
First, they use training wheels from your
coaching guidance. Then, you hold their
bicycle as they ride along and peddle. Then,
you run with them as they peddle. Then, they
think you are still there with them as they
peddle all by themselves!
©VOGenesis.com 6
Who Does Coaching?
Thirteen dollars was the quoted amount
the emigrants from Europe reportedly had
when starting life in the Ontario
community of Toronto, Canada. The family
lived barely surviving, which is relatively
common for people getting adapted to a
new world. So, as soon as their children
could participate, multiple income
providers were necessary.
T. Harv Eker started to do what he could.
Whether it was tossing newspapers,
scooping ice cream cones or peddling
suntan lotion, he added his limited income
to the family budget.
Relocating to the United States seemed
like a positive option for Eker.
Subsequently he tried to go first to college
for a year and then began a series of dead-
end jobs in a half-dozen cities with hopes
of becoming a "millionaire".
Then, he used his natural savvy marketing
skills to create one of the first fitness
shops in the country, marketing them to a
chain of almost a dozen. Exiting the
business while it was still growing strongly,
Eker sold his ownership of the enterprise
for cash to a Fortune 500 organization and
finally became "a millionaire".
Still, "millionaire" was just a name, and
soon T. Harv Eker was back to his original,
near-penniless condition.
Observing this pattern of life, Harv
decided to find the key to why success
seems to be within everyone’s grasp only
to fall away like a cruel hoax.
With a little study, Harv developed a
couple of basic principles or truisms to
life. Then, he decided, if these principles
hold true, he would market these as a
coaching service to improve the lives of
others.
Eker’s first axiom developed from his own
life’s experiences and was proven by
observing countless numbers of rich
individuals, including himself once he
returned to wealth.
T. Harv Eker’s first truth held that each
person has an inner belief level about the
success that defines what they will accept
or not accept success… sort of like a
personal set-point, which is set by limiting
beliefs.
Remove the limiting beliefs and there
remains nothing that prevents limitless
success other than the boundary of
personal expectation.
©VOGenesis.com 7
Thus, wealthy people create success because they
expect it; poor people complain they are not
successful because they refuse to expect success.
T. Harv Eker’s second axiom holds that since
individuals create success rather than allow life to
just "happen", people must also take control of their
goals and plans rather than pretend to be a victim of
life.
His third inner law is probably the most well-known,
which has catapulted his success into the realm of
Wall Street - Successful people view life as full of
opportunity whereas poor people see life as nothing
but obstacles.
Secrets of the Millionaire Mind became, and
remains, a top seller.
Later, he wrote another popular book, SpeedWealth.
Soon, T. Harv Eker launched coaching seminars to
help people better understand his axioms, his
principles, and his proven concepts.
Peak Potentials Training became his seminar
platform. According to Eker, his financial coaching
seminars have educated as many as 1.5 million
people find their financial freedom.
©VOGenesis.com 8
Coaching For Me?
Oxford University invented the term
"coaching" in 1830 to refer to an
educational act. Coaching was done by a
special tutor who assists a student as they
travel a successful course resulting in
success at examination time.
The concept, then, is that a coach is
someone who journeys alongside to
ensure an individual reaches a successful
outcome, so they achieve what they are
trying to overcome. The introduction of
sports coaching as a unique specialty did
not begin until the 1860’s.
Coaching has included many related
specialties since that time. Each related
specialty provided the structure to the
coaching services. Professions
contributing knowledgeable coaches have
included participants from fields such as
psychological and personal development,
adult education, business, and leadership.
Then, in the late 1980’s and especially
1990’s coaching separated from its related
specialties and became an independent
service. Individuals began to provide
professional coaching services without the
benefit of first serving as an icon in the
related field.
Conversely, the categories of coaching
changed to field broad topics that large
audiences of the public could benefit
rather than small subsets with unique
needs.
Today, many colleges and universities
provide programs that teach and certify
coaching students through the
International Coach Federation (ICF). Still,
the coaching industry, globally, remains
largely unregulated because the topic
areas are general in relation to the
professions that are licensed, from which
coaching first got its start.
©VOGenesis.com 9
What Does It Mean To Coach?
What this means for you is that in the
world of today, coaching is too important
to overlook as an income opportunity.
No matter what your knowledge
background, you have the talent to help
others achieve something with greater
ease simply because you experienced
something and learned an easier way to
do it.
Just as a parent helps a child by coaching
them with life skills or teaches them to
ride a bicycle, you too can help other
people live an easier life… and make a lot
of money in the process!
Consider just a few career options in
coaching today. Career coaching involves
helping people shape careers by
identifying their skill sets, then finding
networks of support and guidance.
Life coaching is vastly different.
Life coaching approaches skills that
enhance personal success in wide circles
of influence. These circles include wealth-
building, relationship and business
priorities, and organization or efficiency
management. Life coaching is often found
linked to psychological and psychiatric
methodologies.
Thus, life coaches usually invest extra time
studying mental health concepts and link
to mental health services since some
individuals may need to be referred for
services outside the scope of life coaching.
Religious coaching has expanded in recent
years.
The first major group, Christian coaching,
has given way to Islamic, Jewish coaching
and others. Each focuses on the special
needs of the spiritual culture, helping the
individual to travel to a successful
outcome of their identified struggle.
Business coaches include executive,
leadership, international etiquette and
time-management subtypes.
This group applies organization or
efficiency management concepts as in life
coaching, but focuses the individual’s
journey through a management and,
often, an entrepreneurial model.
Relationships are often helped by
relationship coaching. Examples include
the family coach, teen parenting coach,
divorce parenting coach, baby coach, and
special needs coach.
©VOGenesis.com 10
The special needs coach is often specially
educated and includes niche areas such as
Downs Syndrome, Autism, and Attention
Deficit Hyperactivity Disorder (discussed
separately).
Unlike therapists, these relationship
coaches focus on teaching basic skill sets
for improved interpersonal
communication. These coaches focus the
individual or group on traveling along an
improvement pathway that includes topics
such as non-verbal communication skills
and Neuro-linguistic Programming (NLP),
which will be covered later.
Attention Deficit Hyperactivity Disorder
(also ADHD) coaching is in the special
needs coaching category. It is for those
persons who desire to serve as
“psychiatrist” and "psychologist"-
extenders helping the many people with
ADHD adapt to their lifestyles. Those with
ADHD do not “turn off” their condition
when they leave the physician or
therapist’s offices.
A non-therapist ADHD coach is needed
between treatment and therapy sessions
to help improve focus and hyperactivity
skill sets. So, an ADHD coach assists with
activities of daily function and behavior
until the individual achieves an internal
mindset to focus. In short, an ADHD coach
is like an occupational therapist
specifically for the large, ADHD market.
Financial coaches such as T. Harv Eker help
the individual travel from a helpless
financial condition to an empowered
position using a new mindset and useful
tools.
A common feature of financial coaches is a
debt free plan, savings and income tools,
and important disciplines necessary for
successful financial outcomes. The
responsibility of debt reduction and
ultimate wealth production, however,
rests with the individual. Coaches of
wellness and health are quite popular.
The urban fitness coach is uniquely
popular in certain markets because it
identifies ways to use the city as an
exercise tool rather than be inhibited by it.
These incorporate helping individuals
travel the pathway from weight, fitness,
and diet indiscretion to achieve a lean,
successful outcome.
Measurable milestones to prove positive
results are often used as coaching tools.
Positive reassurances and researched data
to support the coach’s position are
standard features to prod the individual
closer to their chosen goal.
Homework coaches are not the typical
after school tutors that initially come to
your mind.
©VOGenesis.com 11
This coaching group includes the special subset of language coaches,
which has become a highly profitable market in recent years. The
largest group is the "English as a Second Language" (ESL) coaches
who assist students in-person or online using a variety of formats
and teaching levels.
Globalization has forced individuals to learn at least one other
language, so homework coaches are fast creating niche networks on
the Internet. Some coaches decided to expand their businesses
(such as Openenglish.com) in getting corporate underwriting to
achieve millions of dollars in sales per year.
Sports coaches round the list as the "typical" professional coach.
Most of you will have thought of a sports coach, first, when
considering the options for coaching. Remember, some individuals
need to learn how to play tennis or racquetball and will pay a gifted
person well for lessons. At the same time, maybe you know how to
play unique games that only wealthy individuals can play: crew, polo,
sailing, lacrosse, or even jai alai.
Teaching that lesson to a select market can be your millionaire
advisor goal for sports coaching!
©VOGenesis.com 12
The Benefits Of Coaching
Now that you are inhaling your first breaths of what it means for you to coach, images of
benefits are beginning to emerge. Yes, the first thoughts may be money. But if you are a true
coach, the thought should be that you have a tool to monetize your knowledge to help many
other individuals live an easier life. Why? You have already experienced something before
them, learned the ropes, discovered the tricks, solved some of the obstacles and converted
them into opportunities for a niche market.
Now, you can simply benefit from your knowledge because you are educating others about
the opportunities you have discovered in your target market. Maybe these opportunities are
already known. Still, the niche market you can deliver the knowledge is ripe. Why? You are
there to deliver the message!
As long as you remember that the message of a coach is to carry your consumers or students
from a point where they cannot grasp the concepts to a point where they have enough
working command of the tools to become independent, you have done your job. Still, it is
best to identify skill sets common to all coaching endeavors.
These skills point to more benefits of coaching since they also give you a chance to exercise
your assets:
To clarify, you first will notice that you already possess experience and probably even
a certification or two that would help individuals reach the target they desire or
need.
Secondly, you have mastered some skill level to assemble this knowledge into a
presentable layout to make it easy for others to identify their solutions and carve out
their answers.
Third, you can walk alongside these individuals using a system of your choosing that
helps them independently maximize their desired possibilities.
©VOGenesis.com 13
Taking this idea further, you can teach those you coach to become independent thinkers,
using the tools you develop to move beyond your coaching and out on their own. You
understand the value of equipping those you coach to measure progress and employ some
form of self-assessment or series of milestones that illuminates success. Your coaching
method is intended to effect a permanent change that benefits the individual who chooses
your service. Pride in motivational coaching, and seeing the individual appreciate the benefit
provided is your primary reward; payment for services is a secondary benefit.
Obviously, there are other benefits to coaching! By now, you have seen there are many
pathways and business models in coaching, so just take your pick from the one that best
suits your knowledge base and personality! Consider how this will benefit you…
You get to command a higher price than the average consultant. Why? You are now considered the "expert" as you are the coach! With that, you gain prestige in the market niche that you perform your coaching.
As with all unique services or specialty services such as coaching demand custom brands, you get your own label! With your own identity comes a private following. That following includes affiliates who support your work by benefiting through working with you.
Still another benefit of coaching is it comes in all shapes and sizes. Depending on your interest or style, you might consider formatting your business to a large audience as an Internet site using seminars, webinars, and workshops. Rates might range $9 to $450 dollars per individual. Alternately, you might choose to have an elite one-to-five person coaching service and charge a few thousand dollars per individual as the coaching fee.
Then, you can benefit from coaching memberships. You might format your service with a free service that attracts a basic clientele using your online services to build traffic and then a premium, paid service to receive your personal attention. Of course, some coaches have tiered services to limit access to higher-paying individuals. Those with "Silver" memberships receive introductory packages, "Gold" memberships benefit from unique coaching experiences at a higher fee, and "Platinum" memberships receive direct coaching attention for thousands of dollars per individual.
Probably the best benefit of coaching is that you don’t need to be a fully-educated, master’s degree or doctorate in the field you are coaching to be a successful coach! True, having the extra training makes you a more skilled coach. Still, there is a little-known secret to coaching…
©VOGenesis.com 14
As long as you are several steps ahead of the person you are coaching or solving their
problems, you are an expert in their eyes!
So, you think that you don’t need a special certificate or a master’s or doctorate to receive a
coaching diploma. It’s simply not true! (This will be discussed in more detail later.)
But all the person being coached really needs is a person who is straightforward with them,
honest, and helps make what appears to be a problem with them no longer a problem!
©VOGenesis.com 15
Coaching Only Works When Benefiting Others
The secret to the money-making method
of coaching is that you must first give
before you can then receive.
It’s the golden rule, simply, placed into an
entrepreneurial model. The first time the
coaching business model moved into
themainstream as an international
phenomenon was when a Californian
named Anthony Mahavorick saw its
potential.
Like most people are in the USA or the
world for that matter, Anthony
Mahavorick was broke. He had no money.
Well, he had about $20 dollars, but he was
in debt and owed several people more
than that amount in outstanding invoices!
Anthony Mahavorick had already
experienced a traumatic childhood.
His mother endured several marriages. He
was meanwhile forced to oversee his two
younger siblings when his mother turned
to things like alcohol to soften the pain.
Eventually, his mother asked him to leave
when he was just 17 years old, and so,
without anything but a high school
education, he began custodial work.
Anthony Mahavorick had met positive-
minded people about the time of his
janitorial work such as Jim Rohn, who was
teaching, locally, about self-improvement
skills. He began to question why he was
living life the way he was - constantly in
debt. It was then that Anthony
Mahavorick came to the end of his
financial and career options with just $20.
So, in desperation, he chose to go to an
inexpensive restaurant that served
Mexican cuisine. According to him, he
arrived at a place called El Torito, an “all-
you-can-eat” buffet eatery where he
intended to get an entire winter’s worth of
food for $5. While there, he had his
epiphany. It was triggered by a well-
dressed 8-year-old boy in a suit and tie. He
held the door for his mother, set the chair
for her to sit, and began to treat her for
dinner, showing his mindset that he was
above anything others expected.
With that, Anthony Mahavorick handed
the rest of the cash in his pocket to the
boy, told him he was a "class act" that
must be followed and departed to launch
his life coaching career… penniless. He
was not broke for long. Accordingly, the
next day he received, without notice,
return payment for $1,200 he had loaned
previously.
©VOGenesis.com 16
This experience confirmed his life
coaching mantra that teaching others to
succeed using a mindset of giving rather
than taking was a true moneymaking
opportunity. Working with his new
mentors, Jim Rohn, and others, Anthony
"Tony" Robbins (the change in surname
was to validate the closer relationship he
had to his stepfather than biological
father) searched for a format that did
more than other business models were
doing to promote this theme.
Tony Robbins developed the life coaching
business model from the many existing
coaching services presently available, but
then incorporated features that validated
the model and made it useful to improve
people’s lives across many lifestyles and
cultures.
Psychiatry and psychology were fast
becoming mainstream at the time, and
Tony Robbins sought to adapt lifestyle
components into his programs.
Neuro-linguistic Programming (NLP), a
tool for using body language to redirect
mindset, became an instant success.
Psychiatrist Milton Erickson, the creator of
the school of thought, had stumbled on
the concept while paralyzed with
childhood polio. Instead of dying from
polio, Erickson used subconscious
reprogramming to create a will to live. All
surgeons support this belief since a
patient must demonstrate a will to live
prior to receiving their pre-surgical
clearance.
Tony Robbins became fascinated when he
saw many psychologists using NLP as an
adjunctive tool to treat anxieties and
depressions including some childhood
disorders. He saw this as a useful, stand-
alone tool since many of these disorders
first start as symptoms from poorly
adapted life patterns. With that, Tony saw
the chance to align with psychiatrists and
psychologists, identify his niche in peak
performance or “life” coaching, and
service the needs of the hungry
community.
Tony Robbins started to get attention with
his first, half-hour television commercial
or "infomercial" in 1988 called, Personal
Power. He parlayed this into a series of
audiotapes and promoted them with
Martin Sheen, the actor, and Fran
Tarkenton, a currently-popular Hall of
Fame Quarterback from the National
Football League. In only three years,
according to Tony Robbins himself, over
ten million U.S. television viewers had
seen one of his "infomercials".
Seminars were the next exploration, so he
launched the Leadership Academy in 1997.
Ten years later he was giving his now
famous TED talk, which allegedly ranks in
the top ten for all time. Unlimited Power is
his most famous book, but he has also
written Awaken the Giant Within, and
Money: Master the Game.
©VOGenesis.com 17
Tony Robbins continues to focus his efforts helping other people discover their goals, drive
towards a clear plan and launch winning programs. He has created laboratory examples.
In 1983, Tony Robbins started mentoring an entire class of disadvantaged, Houston, Texas
students through their 18 years of education and saw them graduate successfully into
college. Demonstrating his theme of "giving-to-others-to-receive-more-in-return", he
established the Tony Robbins Foundation, which hosts an international holiday "Basket
Brigade". This project reaches 56 countries annually feeding over three million individuals.
By some reports, Tony Robbins is worth around $440 million dollars.
Corporate executives, international leaders, United States Presidents and even royalty are
known to seek his simplified and straightforward guidance to solve complex issues. It is not
surprising that Tony Robbins has served at the United Nations Research Center for the
International Council for Caring Communities (ICCC) NGO as Vice Chairman of Health,
Education, and Science.
©VOGenesis.com 18
Coaching Requirements
You are probably wondering if you have the personality, let alone the knowledge to be an
effective coach. Some people are undoubtedly better suited for other income opportunities
than coaching. So, what do you first think of when you think of some of the motivational
coaches you have experienced in life?
First, they probably had lots of patience. They also focused on self-confidence as
inspiration and tried to foster that every way possible. Their passion was to help
people; specifically help people overcome what they were first struggling to get past
and move beyond. Most importantly, the coaches you have experienced knew when
to get out of the way to let you become independent.
Second, what your coaches did not have was a tendency to be exacting. In other
words, you most definitely noticed your successful coaching experiences involved
those with an ability to remain "hands off". You never noticed your coach get
bothered by your lapses in progress and cheered you to continue without prodding
you with finite instructions. The details were left to you to discover as you fell and
learned along the way.
Third, you noticed great coaches had a following who wanted to emulate them, but
still they did not have a headstrong self-image. Great coaches, meanwhile, kept a bit
of a distance and did not coddle or pamper you. They waited on the other side for
you to pick yourself up and regroup to discuss what you learned from the experience.
Equipped with these observations, you have a good idea of what you need within yourself to
be a good coach. Still, there are further actions or steps you can do to improve your
coaching posture to your chosen market niche even though certification is not mandatory.
Obviously, this starts by deciding on your market niche. So, how do you choose your market
niche?
©VOGenesis.com 19
A market niche starts by stratifying a few things:
The first layer is your knowledge base or area of interest layer. It may be science, or
medicine, or art, or traveling or architecture. These are the skill sets that you bring to
the coaching table without added training.
The second layer is your coaching pathway that interests you best. You have now
reviewed some of the many coaching "career" pathways. The variety of options
should have elicited one or two that triggered interest as a platform to apply your
knowledge to help others succeed. If not, that is still okay because as you work
through the remainder of the business plan it will become quite evident!
The third layer is the complaint and solution layer. Your client base needs to have a
complaint that they are actively seeking a solution. They may not have the answer
yet! Creating a unique solution to serve a special subgroup in that set of complaining
people is your objective. That is how you establish your niche.
Now, the complaints are better worded in
coaching as obstacles to reaching a
successful destination or outcome.
Alternately, a solution is better worded in
coaching as opportunities that you teach
as a service. The client learns the
principles that release what traps or
prevents them at the level of the obstacle.
Similarly, the client learns the answers
that open the door to achieve their
desired opportunities.
For life coaches like Tony Robbins, it might
be neuro-linguistic programming (NLP),
which is one of his tools he uses to help
teach clients to remove symptoms from
poorly adapted life patterns. But, each
client base must remain a niche.
So, for you, it might be electronics-free
applications of time management tools in
business coaching for the entrepreneur or
executive with a sleep disorder. Or, it
might be a smartphone application
coaching system with premium add-ons
for the ADHD adult to maintain constant
focus through the day, under a variety of
work and non-work settings.
Once you determine your market niche,
proceed to build your business plan.
No coaching business will be successfully
assembled without using a business plan
to help give it structure. Using the layout
of a business plan will ensure you have
accounted for the essential requirements
for a sound operation. Thus far you have
already defined your market niche, a
critical first step.
©VOGenesis.com 20
Next, establish a mission statement or
goal that satisfies the needs of your target
market. An analysis of your services you
will provide is a good next step. This can
be a work in progress, but it should
contain the rudimentary outline of how
you plan to solve the complaint or need of
your clientele.
Your list of principles you have discovered,
defined, or reasoned through research
should be listed in your services and can
be identified as part of your value or
value-chain. Value or the chain of values is
what makes you truly unique and separate
from the competition. In fact, you can also
list in a competition section what makes
them different.
Now, your business plan should identify
your coaching business model that you
believe is best suited to serve others.
Identification of your coaching business
model defines, readily, the groups of
people who would benefit most from
what you can bring to them. Remember,
you don’t have to be the final authority in
the field you are coaching, just target your
market niche at a level that is a few steps
behind where you have now reached. You
can use what you know to coach them
those few steps forward, which is all they
need to achieve momentum and
independence!
It may be obstacles you have overcome
during your travels.
It may be supercharged shortcuts you
discovered by serendipity. It may be
resources that you found were
indispensable to your success when used
in a special way. Format these as
objectives to your coaching business plan.
Then, define your business model rate
structure.
Consider the rate per individual you want
to charge as this will affect both your
clientele and your eventual income
potential. Very low rates will attract lots of
bargain-rate individuals who can truly
benefit. But without a business model to
produce in large quantities or to shift
some individuals to higher payment tiers,
the income potential remains capped.
Next, fine-tune the number of individuals
you can coach during a cycle.
You can use payment models to decrease
supply, which makes demand much higher
for those precious coaching slots.
Examples mentioned earlier include
building a seminar, webinar, and
workshop business on an Internet
platform, and structuring a free and paid
membership coaching service. There are
also the models where you create tiered
services such as a "Silver", "Gold", and
"Platinum" level to limit supply and
increase demand. Then you can develop
concierge coaching that caters to single
clients or maybe a select half-dozen
individuals for premium prices to get
hands-on service.
©VOGenesis.com 21
Like all sound business plans, you want to
shape your business model by where you
want it to be in five and ten years. Then
you have an idea of how you want to lay
out your coaching presentation to the
niche market who will best benefit from
your services. It is plain to see that if you
desire to target a large audience you will
want to use a different strategy than if you
want to capture an elite following.
Your business plan may apply parts of your
blogging business. As an offshoot of your
blogging knowledge base, you launch into
coaching by creating interactive
components to your website. When your
existing, paying readers become
interactive and start learning from you,
you have entered the coaching business.
Examples of interaction include your
webinars, question and answer sessions
from ebooks you have written or sold, and
lessons that extend from your many
downloads. Maybe the interactive
components are the "how to" coaching
sessions that branch off from the blogging
business you started in Report Two.
Prudent and wise coaches convert the
brightest students into advocates. These
disciples are given premium access to your
business. In essence, they are your
personal disciples. They learn everything
about how you do your coaching business
a few steps behind you as you learn it!
How do you benefit from it?
You get free labor since they are interns.
You get free, non-stop Internet
testimonials. These people know the
system because they see it firsthand and
can vouch for your honest, hardworking
efforts! And, it is just a psychological fact
that the market will always believe
another stranger before they will believe
the person who is advertising
themselves…
Most importantly, these associates can
take the reins of the business for you so
you can move on to bigger things and not
be trapped by one business.
It is the coaching concept applied to your
business since you are using the most
valuable resource in life: teaching people.
You may have already heard the adage -
You can design your coaching business to offer privileged, personal access to your coaching
versus the standard coaching as offered through webinars and recorded downloads.
©VOGenesis.com 22
These premium priced offerings can create a limited supply, high demand to your coaching
business to layer your market and reinforce that you are an expert to all tiers in your
business.
Examples of personal access can be phone-in consultations for membership only, the first
five or ten paid individuals, and also those who pay before a certain date. You might also
consider using free consultations for those customers willing to pay the high price for your
special recorded coaching series or package.
Once you have your business plan designed, it is time to promote your business.
You will want to set yourself apart as a credible coach in several ways:
First, offer a free webinar of yourself interviewing another top expert. This then links
you to the field as a valid associate in the business.
Another approach is to go to Google search and type your niche topic, add the word
“forums” and then identify the forums you want to enlist to begin answering
questions. Very soon you will become the source of wisdom and person people go to
for answers. With a link to your coaching site added to each answer you submit, it
will not be long before your many questions reap a harvest of followers.
Target your service using the educational tools most beneficially understood by your
clientele. You want to spoon-feed your customers initially. They need to feel
overcoming their obstacles will finally be areality!
If your niche market is artistically inclined, you will need to remain visually focused
and use things like narrated Wacom tablet talks and webinar demonstrations. If your
niche is business coaching with a time management flair, try short-interval, weekly
goal and plan update reviews carefully planned with ending-time warning notices
and closeout on-time. Maybe you have a health coaching business, and your
audience responds best to an uplifting, free spirited online forum, complete with
offers of great recipe ideas, that you host in response to your recorded webinar
lessons.
Remember to offer some product such as an ebook or ebook-like blog on your
coaching site as a free service to help your visiting clientele. Your niche has come to
you for help. So, you need to demonstrate yourself as the person who is there to help
them. They will pay you when they feel comfortable that you are first there to carry
them to the other side from the trauma of obstacles to the freedom of opportunity!
©VOGenesis.com 23
Coaching Skill Sets
Requirements for coaching clearly do not mandate a certificate. Still, having a certificate
increases a coach’s validity in the eyes of the paying individual. Where the certificate
originates remains unregulated at this point. Reasons for this freedom from regulation stem
from the non-specific task of coach, which is to help the individual travel from a position
where they feel trapped or limited from progress to a seeing potential and independence.
What does certification in coaching offer, other than a certificate?
First, certification benefits you with confidence that you are endowed with a certain
power to launch and do the good work of helping others. Often, that is all that is
needed. In the old, slapstick comedy movie, The Jerk, the actor felt empowered and
capable of doing great things simply because he had his name printed in the
telephone book. There is truth to the power of seeing your name in print, telling you
that you can do what you need to do!
Second, certification offers a clear focus, defining goals. Maybe the steps to success
are too vague for you to assimilate into a viable business plan. Having a more
structured design may be just what you need to create a tangible product. Selecting a
teaching method and defined plan that follows your chosen coaching path, you take
your graduation certificate and move into measurable milestones.
There is an online coaching certification course offering through ExpertRating that is
recognized by many organizations. It offers limited coaching certificates in Health Coaching,
Life Coaching, Business Coaching, and subsets of Business Coaching like Etiquette
(International) Coaching and the Time Management Certification for Business Coaching.
Some colleges and universities such as Vancouver, Canada-based Erickson College offer
certificate programs. They are usually available at foundational, intermediate, and advanced
levels depending on the applicant’s initial educational background that supports the
coaching format desired:
©VOGenesis.com 24
Foundational or certificate-only level programs are designed for future coaches who
have had no prior education and provide only core materials and critical skills to
equip the graduate with bare essentials for a coaching career.
Intermediate or diploma level programs are designed for those coaches who have
had some coaching education, but want to learn some of the specialty areas of
coaching where more complex techniques are necessary.
Advanced or masters and doctorate level programs are designed for those coaches
who already have a graduate level degree and desire to tie together the core
essentials of coaching to enhance their other specialty education.
Most colleges and universities that grant certificates do so through permission of the
International Coach Federation (ICF), the Association for Coaching (AC), or the European
Mentoring and Coaching Council (EMCC).
Each sets standards for course completion and for competencies to work as a certified
coach. Some of the most common competencies recognized as uniquely coaching
requirements are incorporated into four primary groupings:
The first grouping is the foundational competencies. Ethical standards of the
coaching profession are defined and include critical features such as establishing a
defined relationship with the customer that is clearly not therapeutic or treatment
based. Coaching is an educational service that transports individuals from a
disempowered to an empowered condition using their resources. Thus, a clearly
defined limitation to what is, and what is not offered in the coaching agreement is
considered a foundational competency.
The second grouping is the co-creating relationship competencies. As in all business
relationships, a coaching service involves a two-way sharing activity. Expectations are
made in both directions and cannot involve using the other for personal
manipulation. Respect and trust are needed for both parties to maintain a safe and
productive exchange of ideas. Thus, permission is requested to venture into
uncharted territory, boundaries or ground rules are defined in advance and
reclarified throughout the process, and acceptance is given to both parties not
knowing all the answers.
©VOGenesis.com 25
The third grouping is the effective communication competencies. Active listening,
incisive questioning, and directed communication all fall under this grouping. So, a
coach must re-state what the client is saying to prompt feedback, apply wording that
elicits positive responses, use verbal pictures for illustration, and remain on topic
with reframing and articulation tools.
The fourth grouping is the complex competency for promoting client education.
Taking what the client needs and then opening their minds to possibilities using valid
educational resources is included in this competency. This requires a coach to have a
capacity for identifying the need, separating fact from feelings, avoiding therapeutic
interpretation, and keeping the client focused on major target goals. Educational
tools are used to identify the many linked factors to the identified problem area(s)
which seem to trigger feelings, body sensations, and beliefs.
Client education competencies also
involve prompting the client to exercise
newly learned concepts to discover
opportunities that move the person past
existing obstacles. These educational
activities invariably involve prodding to
engage the individual to move outside the
realm of thought where they are normally
comfortable originally.
With experimentation and eventual
progress, the coach provides measurable
milestones that allow for self-rewards of
success. There remains a level of distance
from the client so they can achieve
independence.
The educational coaching competencies
also include ensuring clients understand
and set their goals, establish and launch
their plans, and comprehend what success
is made along their path.
Thus, while it is recognized the client has
the choice of independent thought, the
coach assists with teaching the concepts
of attaining a specific plan with
measurable, dated milestones. As a coach,
this includes identifying and filling the
client with helpful, useful resources such
as ebooks, webinars, a mentoring system,
continuing learning system, and other
learning tools unique to the specialty.
Essential to educational coaching is an
accountability competency.
A core reality to coaching, unlike therapy
or treatment-based interventions, is the
client never enters into a professional,
therapeutic relationship. Wise coaches
provide a mandatory disclosure statement
that clients must accept prior to accepting
payment for coaching services that they
cannot enter into a therapeutic
relationship or psychotherapeutic
services.
©VOGenesis.com 26
Even still, life coaching, relationship
coaching, and ADHD coaching require
advanced mental health education or
documented affiliation with those who do
for a rapid referral.
Accountability includes managing the
clients' progress, identifying what progress
has been completed, and what remains to
be conquered. The coach provides
structure to the developing agreement or
contract made between client and coach.
Where there are departures from the
agreed-on plan, the client is challenged to
develop positive options to work towards
reaching closer to targets. Using an
emphasis on client self-discipline, the
coach focuses on the endpoint
empowering the client to become
independent.
The educational competencies will
incorporate whatever useful tools that
make the message understandable to the
marketed listener. It may be presented by
PowerPoint slides, webinars, public or
corporate group speaking gatherings or
coaching in a 1-to-1 setting. This depends
on the target audience and the business
model you have selected.
©VOGenesis.com 27
Coaching Resources
The Coaching and Mentoring Network
(new.coachingnetwork.org.uk) offers a
limitless range of tools to help you get
started as a new coach. Downloads of
industry ethics and standards are available
through their website as are many details
about how to get acclimated to the world
of coaching. Excellence Gateway
(excellencegateway.org.uk) offers their
idea for a pathway into the coaching
industry, but it is only one pathway.
A volunteer coaching network is also
available through the Mentoring &
Befriending Foundation (mandbf.org). This
resource is useful for those who are not
quite sure if coaching is a lifestyle suited
for them. So, volunteering as a coach
allows the opportunity to explore how you
interact with others, deploying your
natural talents. Then, if you notice you
have a comfortable fit, you can proceed to
commercial coaching.
Maybe you are interested in another
volunteering option within the business
coaching services. Another opportunity
devoted to executive coaching exists with
the U.S. Small Business Administration.
The SCORE Association provides specific
advice and resources that enable willing
entrepreneurs to convert their dreams
into real, actionable progress.
Coaching is a networking business.
So, attending conferences and workshops
online are always helpful resources. You
can find these readily by searching the
Association for Coaching site, the
European Mentoring and Coaching
Council (EMCC), and the International
Coaching Federation home site. The
Academy of Executive Coaching also
maintains an activity site for those who
interested in entering that subset of
business coaching.
Now, it is time to take action!