Vodafone There

May 3, 2023

Mohammad TahirGaetano MartinoJoão Dias RequeijoSergio Coppola

2 May 3, 2023C2

Product Vision & Goal VIRTUAL PRESENCEImmersive

VIDEO HD Video

VOICEVOLTE – VoIP – HD Voice

Visio

nProviding a communication solution for the Gigabit age with virtual presence Meeting the immersive communication and virtual experience needs of our customers

GoalCreation of a

new service Vodafone There which provides immersive calling and shared virtual experiences

Valu

e fo

r Cu

stom

ersThe ability to

‘be there’ with your loved ones The ability to have immersive experiences from the comfort of your home Va

lue

for V

odaf

oneNew product

bundled with existing servicesContent partnership opportunitiesCustomer stickiness and affectionBrand recognition for Innovation

C2 May 3, 2023

John – Business Traveler

3

John I want to be able to speak to my friends and family in my home town. I feel distant from them even when I am having a video call.

A calling solution which is almost like being there with my friends and family.

4 May 3, 2023

Peter – Early Adopter (Technology)

C2

Peter He likes to attend football matches and concerts with his friends but they have no all moved to other cities

I want to have a new immersive way of experiences events with my mates even when they are not physically in the same place.

Demo