Vodafone Market Research
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Transcript of Vodafone Market Research
![Page 1: Vodafone Market Research](https://reader036.fdocuments.in/reader036/viewer/2022081719/54526a7caf795908308b5080/html5/thumbnails/1.jpg)
Impact of Customer Service Training at Vodafone on their
Service Performance
![Page 2: Vodafone Market Research](https://reader036.fdocuments.in/reader036/viewer/2022081719/54526a7caf795908308b5080/html5/thumbnails/2.jpg)
Flow of Presentation
Purpose
Nature
Objective
Hypothesis
Design
D.C.Tool
Analysis
Conclusion
Benefit
Limitation
![Page 3: Vodafone Market Research](https://reader036.fdocuments.in/reader036/viewer/2022081719/54526a7caf795908308b5080/html5/thumbnails/3.jpg)
Purpose of Research
To study the Impact of Customer Service Training on Employees Performance
![Page 4: Vodafone Market Research](https://reader036.fdocuments.in/reader036/viewer/2022081719/54526a7caf795908308b5080/html5/thumbnails/4.jpg)
Nature of Research
The Nature of the Research deals with a Cause &
Effect Relationship since the Two Variables
(Training and Customer Service) are already given in
the Case and One has to find the Impact of Customer
Service Training given to Employees over Customer
Service
Hence the Nature of Research is Causal
![Page 5: Vodafone Market Research](https://reader036.fdocuments.in/reader036/viewer/2022081719/54526a7caf795908308b5080/html5/thumbnails/5.jpg)
Objective of Research
To study the Impact of Training at Vodafone on their Service Performance. Since the Nature of the Research is Causal & both variables are clearly defined we can convert the Objective into Hypothesis
![Page 6: Vodafone Market Research](https://reader036.fdocuments.in/reader036/viewer/2022081719/54526a7caf795908308b5080/html5/thumbnails/6.jpg)
Hypothesis
Ho: U(T1) = U(T2) at 5% L.O.C.
There is no significant Difference in Customer Service Performance after the Training at 5% Level of Confidence
Ha: U(T1) = U(T2) at 5% L.O.C.
There is a significant Difference in Customer Service Performance after the Training at 5% Level of Confidence
![Page 7: Vodafone Market Research](https://reader036.fdocuments.in/reader036/viewer/2022081719/54526a7caf795908308b5080/html5/thumbnails/7.jpg)
Research Design• Causal Research Variables : Customer Service Training Service Performance• Quantitative Methodology Used• Primary Research Population : Vodafone Customers Vodafone Customer (SET1) in Mumbai Vodafone Customer (SET2) in Mumbai• Secondary Research : Increase / Decrease in Vodafone Customer in Mumbai by company statistics
![Page 8: Vodafone Market Research](https://reader036.fdocuments.in/reader036/viewer/2022081719/54526a7caf795908308b5080/html5/thumbnails/8.jpg)
Data Analysis
Since Data derived from the Questionnaire primarily consists of Numerical Data, the Hypothesis used here is Paired Sample T-Test
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Conclusion
• Service Performance has been improved
• Survey Claims Set2 Vodafone Customers have Positively Responded to the Survey
• Secondary Research Claims Vodafone Customers has increased in the (last month or quarter) in Mumbai Metropolitan Region
• Company Should Continue to Invest similarly in Training Programs for better Results in future
![Page 10: Vodafone Market Research](https://reader036.fdocuments.in/reader036/viewer/2022081719/54526a7caf795908308b5080/html5/thumbnails/10.jpg)
Benefits Of Research• Customer Loyalty : Vodafone Proves to be a Trusted Brand in
Mumbai
• Better Customer Service : Consumer Needs were understood &
Shortcomings were noticed in the services provided
![Page 11: Vodafone Market Research](https://reader036.fdocuments.in/reader036/viewer/2022081719/54526a7caf795908308b5080/html5/thumbnails/11.jpg)
Thank you