“WE WOULD LOVE TO BE THE NEW HUL” Marten Pieters, Vodafone India CEO

OUTLOOK BUSINESS Cover Story Mach03,2012 By RASHMI K PRATAPPRESENTED BY SYED SAMI UDDIN NEERAJ PANT NISHANT ABHISHEK SHUKLA

WFA/ISA - Global Advertiser Conference

2Mumbai, March 5, 2008

THE ARTICLE IS DIVIDED INTO

THE STORY OF VODAFONE

THE STRONG BEGINNING

THE INSIDE STORY

LISTENING AT LEISURE

NEW FOCUS AREAS

SHORT IN THE ARM

THE STORY OF VODAFONE INDIA

1992 Hutchison Whampoa and Analjit Singh’s Max Telecom set up HUTCHISON MAX TELECOM

1995 Hutchison Max starts cellular services in Mumbai under Max Touch brand

2000 Acquisition of Delhi operations and entry into Kolkata & Gujarat through Essar, Orange brand replaces Max Touch

2005 Buys BPL Mobile operations except Mumbai 2006 ORANGE RE-BRANDED AS HUTCH; Hutch decides to exit 2007 Vodafone buys 67% for $10.9 billion; Hutch rebranded

as Vodafone 2011 VODAFONE buys out ESSAR

THE STRONG BEGINNING

February 2007 Vodafone Plc. agreed to acquire a 67% stake in Hutchison India.

After 2 months of acquisition the company was renamed as Vodafone Essar that costed company 250cr.

OGILVY & MATHER launches “Hutch is now Vodafone” Campaign

MAGIC BOX had a handset, CHOTA RECHARGE launched

IN 2009 OGILVY& MATHET Created ZOOZOO And established brand identity what today Vodafone is

Zoozoo’s were introduced during 2009 IPL with 29 films as a result they wrere an instant hit and brand recall and customer connect went up.

THE INSIDE STORY Vodafone is now INDIA’S SECOND-LARGEST mobile company by

revenues VODAFONE’S sharing strategy with Rivals proved to be a big asset(INDUS

TOWERS). 20% increase in revenue over FY11

realization per minute (RPM), from 59 paise in Q2 to 61 paise in Q3

Vodafone, as well as Hutchison when it controlled the Indian firm, had to give huge payouts to employees to COMPENSATE them for not bringing out an IPO and delaying stock options exit

LISTING AT LEISURE

• Vodafone to bring IPO in 2013 says Vodafone Plc CEO Vittorio Colao

• But the timing of IPO is not certain since market needs to be stable for IPO

• Most investors are guessing Vodafone to be market value of Rs 55,000-60,000 crore almost similar to Airtel and Idea

• can Vodafone overtake Idea.

NEW FOCUS AREAS

Vodafone’s priorities for the next few years are

strengthening presence in SEVEN C CIRCLES( circles where Vodafone began operations just three years ago).

growing the ENTERPRISE BUSINESS

building up the data BUSINESS.

A CENTRE OF EXCELLENCE has been set up in BENGALURU, which continuously monitors potential areas where people could be using data on mobile.

SHORT IN ARM The cancellation of 122 spectrum licences and reauction.

Competition would be reduced on reauction

Main beneficiaries would Airtel and Vodafone

Vodafone and Idea have highly benifited with MNP (mobile number portability)

Thank You