Vodafone
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Transcript of Vodafone
SERVICE MARKETING
TELECOM INDUSTRYVODAFONE
GROUP MEMBERS
• NITESH• ARUN ALEXANDER• HEMA GIRISH• JIJOLAL• RANJANA
Indian Telecom Sector
• Fastest Growing Sector – (2002-07)
• Second Largest Telecom Market• Lowest tariff charges in the world• Wireless Subscribers – 315.3 Mn• Wireline Subscribers – 38.4 Mn• Tele-density – 30.6
•Bharti Airtel – Largest player with presence in 23 Circles
Introduction - Evolution
• Telecommunications was first introduced in India in 1851 • In 1883, telephone services were merged with the postal system. • In 1947 all foreign telecommunication companies were nationalized.• Indian telecom sector is more than 165 years old. Telecommunications is the exchange of information over significant distances by electronic means. The transmitter and receiver at any station may be combined into a single device called a transceiver.
Vodafone- overview
• Vodafone Group plc is a British multinational telecommunications company headquartered in London. • It is the world's second-largest mobile telecommunications company
and has 439 million subscribers as of December 2011.• Vodafone India , formerly Vodafone Essar and Hutchison Essar, is
the third largest mobile network operator in India after Airtel and Reliance Communication by subscriber base. • It is based in Mumbai, Maharashtra. It has approximately 147.48
million customers as of December 2012.
Vodafone IndiaType PrivateIndustry TelecommunicationsPredecessor(s) Hutchison EssarFounded 2007Headquarters Mumbai, Maharashtra, IndiaProducts Mobile telephony
Wireless broadband services
Owner(s) Takshi GroupVodafone Group
Parent Vodafone International Holdings BV (VIH)Website www.vodafone.in
www.vodafone.com
Hutch History
• Hutchison Essar (1992-2007)• In 1992, Hutchison Whampoa and its Indian business partner – Max
Group, established the company that in 1994 was awarded a license to provide mobile telecommunications services in Mumbai • Initially, the company grew its business in the largest wireless
markets in India — in cities like Mumbai, Delhi and Kolkata. • In February 2007, Hutchison Telecom announced that it had entered
into a binding agreement with a subsidiary of Vodafone Group Plc to sell its 67% shares
September 21, 2007
Why Vodafone interested to acquire control in Hutch Essar??India: Fastest Growing Free Market Democracy
Why did Vodafone take over Hutch ?Initially, around 1995, the company services were branded Max Touch¸ renamed to Orange in 2000. In December 2006, Hutchison Essar re-launched the "Hutch" brand nationwide, consolidating its services under a single identity.On September 20, 2007 Hutch became Vodafone in one of the biggest brand transition exercises in recent times.Vodafone Essar is spending somewhere in the region of Rs. 250 crores on this high-profile transition being unveiled today.
Subscriber BaseSubscriber Base Statistics as on January, 2013
Telecom Circle No. of Subscribers
Gujarat 15,801,116
Maharashtra 12,977,123
Tamil Nadu 9,777,927
Rajasthan 8,565,366
Andhra Pradesh 6,080,916
Delhi 8,449,120
Goa 7,134,576
Karnataka 6,452,620
Kerala 6,067,506
Bihar 6,381,278
Kolkata 4,084,284
Punjab 4,309,853
Haryana 4,437,015
Chennai 2,091,411
Jammu & Kashmir 666,009
Mumbai 6,160,353
Awards and Recognition
The Brand Trust Report, 2011 published by Trust Research Advisory has ranked Vodafone as the 16th most trusted brand in India.
Competition analysis
Customers have voted with their phones to make Vodafone one of the world's top wireless phone carriers, with more than 400 million customers in more than 30 countries. In terms of subscribers, Vodafone trails only China Mobile. The company does around 70% of its business in Europe, where it is a leader in the wireless markets of the UK and Germany.
Survey Questionnaire
Age group15-2021-2526-3031-3535-40
GAP 1 NOT KNOWING WHAT CUSTOMERS EXPECT1. Vodafone informs about the
new offers2. Solves the problems well in timeAge group Rating15-20 5.521-25 6.526-30 6.2531-35 5.635-40 7.5
GAP 2 THE SERVICE DESIGN AND STANDARD GAPS 1. The satisfaction level with Vodafone network according to your
experience 2. Are you satisfied with the new offers and their costs3. Reach of the Vodafone outletsAge group Rating15-20 721-25 6.0826-30 5.6731-35 5.6735-40 8
GAP 3 THE SERVICE PERFORMANCE
1. Availability of network at different places 2. How well they treat the customers3. Availability of 2G/3G networkAge group Rating15-20 721-25 726-30 631-35 635-40 6.7
GAP 4 COMMUNICATION GAP1. Effectiveness of the zoo zoo ads to covey the information about the offers2. How do you feel about the internet packs in Vodafone 3. Do you feel the network service quality is worth the price charged4. Does Vodafone provide what was promised to you?Age group Rating15-20 6.721-25 6.126-30 731-35 635-40 7.4