Vocabulary

• Turnover • Fair trade• To Strive • Friendly Product • Reporting • Monitoring

STARBUCKS AND CSR

Constance Martin Charrier

ASSAS M1 Géostratégique internationale

STARBUCKS’ POLICY :

"Instead of creating a fantastic brand Howard Schultz has created " great ” cafes, hired great people and proposed options to its employees."

At Starbucks we strive to be the pioneers of the

preservation of the environment in all aspects

of our business

STARBUCKS A SUCCESSFULL COMPANY

• Created in 1971 • A capital of 38.89 Billion in September 2012 • A turnover of 11.7 Billion in 2011 which is 1

Billion more than in 2010 • Today there are around 18 000 Starbucks

coffee houses in 60 countries • Starbucks is able to serve 220 customers per

hour

BUT STARBUCK IS MORE THAN SUCESSFUL

• STARBUCK IS SOCIALLY RESPONSIBLE :- In 2011 , 15 Million were devoted to R&D- good ethics , Starbucks doesn’t call its

employees , employees but partners = good application of Human Resources

- More Starbucks « Partners » , especially in the USA can have health insurance if they work more than 20 hours / week

And respect the environment By searching solutions…

…helps developing countries with fair trade…

…Built concept stores which consume less energy

BUT IF ALL THAT WAS A LIE ?

I conclude Starbucks is :

• Sustainable performance , the firm leaves nothing aside , and by serving others’ interests serves it’s own interest :

- Cost saving - A good public image ( by respecting

transparence )

Links

• http://www.strategies.fr/etudes-tendances/dossiers/125885/125640W/starbucks-le-petit-noir-passe-au-vert.html

• http://eenovation.com/tag/starbucks/• http://carolinerenoux.wordpress.com/2009/09/

13/100-des-cafes-starbucks-seront-labellises-commerce-equitable-en-europe-d%E2%80%99ici-mars-2010/

• http://www.starbucks.fr/about-us/company-information/mission-statement

• http://www.abricocotier.fr/8418-starbucks-analyse-situation-strategies-potentielles-relance-entreprise

• http://www.globalfinance.org/home/reports/globalization/2008/Starbucks.pdf

• http://www.bbc.co.uk/news/business-19967397