VOCABULARYLanguage & Mass Communication

1.denota'on2.connota'on3.dic'on4.colloquial5.impera've

6.logical  fallacy7.red  herring8.ad  hominem

9.allusion10.sound  bite

11.montage  

12.intertextuality13.superimposi'on

14.bias    15.bloviate16.censure17.circuitous18.condescending19.demagogue

20.digression

21.discredit  22.hackneyed23.impetuous

24.inconsequen'al    25.orator26.scru'nize27.spurious28.substan'ate29.superfluous30.suppress

denotation1

denotation

the  literal  meaning  of  a  word;  the  dic2onary  defini2on  (n.)

1

connotation2

connotation

the  feeling  or  idea  that  the  word  invokes  (n.)

2

diction3

diction

the  choice  and  use  of  words  (n.)

3

colloquial 4

colloquial

language  used  in  ordinary  or  familiar  conversa2on;  not  formal  (adj.)

4

imperative5

imperative

a  command  or  request  that  urges  an  audience  to  act  a  certain  way  (n.)

5

logical fallacy6

logical fallacy

an  error  in  reasoning,  o?en  due  to  misconcep2on;  some  are  meant  to  appeal  to  emo2on  (n.)

6

red herring7

red herring

something  that  is  intended  to  be  misleading  or  distrac2ng  (n.)

7

ad hominem8

ad hominem

an  argument  that  aBempts  to  counter  another’s  claims  or  conclusions  by  aBacking  the  person,  rather  than  addressing  the  argument  itself  (n.)

8

allusion9

allusion

an  expression  designed  to  call  something  to  mind  without  men2oning  it  explicitly;  a  reference  to  something  (n.)

9

sound bite10

sound bite

a  short  extract  from  a  recorded  interview,  chosen  for  its  pungency  (n.)

10

montage11

montageThey were mollified temporarily by the calm of the river, but George knew they could not keep running from ranch after ranch.

piecing  together  separate  sec2ons  of  film  to  make  a  composite  whole  (n.)

11

intertextuality12

intertextuality12

integra2ng  clips  or  other  texts  to  shape  the  meaning  of  the  text  (n.)

superimposition13

superimposition

During the long hours working in the field, the monotony would wear on them little by little.

place  one  thing  (a  photo)  over  another,  typically  so  that  both  are  s2ll  evident  (n.)

13

bias14

bias

prejudice  in  favor  or  against  one  thing,  person,  or  group  compared  with  another  (n.)

14

bloviate15

bloviate

talk  at  length,  usually  in  a  inflated  or  empty;  talk  pompously  (v.)

15

censure16

censure

express  severe  disapproval  of  (v.)

16

circuitous17

circuitous

indirect;  taking  the  longest  route  (adj.)

17

condescending18

condescending

Each one of us should strive to be dynamic so that we are growing and looking at the world differently.

possessing  a  feeling  of  superiority  (adj.)

18

demagogue19

demagogue

a  leader  who  seeks  support  by  appealing  to  popular  desires  and  prejudices  rather  than  by  using  a  ra2onal  argument    (n.)

19

digression20

digression

straying  from  the  main  point  (n.)

20

discredit21

discredit

to  harm  the  reputa2on  of;  dishonor;  disgrace  (v.)

21

hackneyed22

hackneyed

cliched,  worn  out  by  overuse  (adj.)

22

impetuous23

impetuous

rash,  impulsive,  ac2ng  without  thinking  (adj.)

23

inconsequential24

inconsequential

unimportant;  trivial  (adj.)

24

orator25

orator

lecturer;  speaker  (v.)

25

scrutinize26

scrutinize

to  observe  or  analyze  carefully  (v.)

26

spurious27

spurious

false  or  fake;  not  seeming  what  it  appears  to  be;  seemingly  valid,  but  not  (adj.)

27

substantiate28

substantiate

verify;  confirm;  provide  support  (v.)

28

superfluous29

superfluous

extra;  more  than  is  necessary  (adj.)

29

suppress30

suppress

forcibly  put  an  end  to  (v.)

30