Vn net index 2011

download

of 30

  • date post

    28-Nov-2014
  • Category

    Business
  • view

    900
  • download

    1

Embed Size (px)

description

Bo co tnh hnh s dng Internet ti Vit Nam 2011.

transcript

  • 1. Net Index 2011 Mt s im ni bt VietnamNo part of this document may be quoted, reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical,photocopying, recording, or otherwise without the written permission of Yahoo! Southeast Asia Pte. Ltd. and TNS Media Vietnam.
  • 2. D n Yahoo!-Kantar Media Net Index 2011 Ti Yahoo! & Kantar Media, chng ti tin rng nhng hiu bit thu o da vo thc t s thc y hnh thnh quyt nh! Nm 2009 d n Yahoo!-Kantar Media Net Index c khi xng nghin cu tm hiu ngi dng Internet Vit Nam D n c tip tc thc hin nm 2010 nhm nghin cu nhng thay i v thi quen, s thch v u tin ca ngi dng Internet Nm 2011 d n nghin cu tip tc c ci tin nhm phn nh kp thi ton cnh x hi k thut s ang thay i nhanh chng, trong khi vn duy tr cc tiu ch o lng quan trng theo di & nghin cu nhng bin ng theo thi gian.
  • 3. Thit k nghin cu Phng php Phng vn trc tip Phm vi kho st Khu vc ni thnh ca 4 TP chnh H Ni, Nng, TP. HCM & Cn Th i tng Nam & n 15-54 tui c s dng Internet trong vng 1 thng va qua S lng mu 1,500 Ph/php chn mu Chn mu xc sut qua nhiu giai on Thi gian thc hin Thng 1- 2/2011
  • 4. Ton cnh bin ngtrong 12 thng qua
  • 5. T l s dng Internet (hng ngy) vtqua t l nghe i v c bo in 2010 2011 % dn s 94 98 Yesterday 36 40 10 5 22 23 33 42 0 0TVNEWSPAPER 100 98.8 Last weekMAGAZINE 76 65.3 46 23.3RADIO 33 35.9INTERNET 47 52.3CINEMA 3.8 4 100 99 Last Month 77 70 56 39 36 40 52 56 11 15Base: Dn s 15-54 tui khu vc ni thnh ca 4 TP chnhSource: Kantar Media MHS 2009 Wave 2 , April 2011 dataset (Fieldwork Week 33 2011 Week 4 2011)
  • 6. T l dng Internet cc TP chnh u tng % dng Internet trong thng qua 2010 2011 65 59 56 57 52 50 50 49 38 36 4 THNH PH H NI NNG HCMC CN THBase: Dn s 15-54 tui khu vc Ni thnh ca 4 TP chnhSource: Kantar Media MHS 2009 Wave 2 , April 2011 dataset (Fieldwork Week 33 2011 Week 4 2011)
  • 7. Thu thp thng tin, gii tr v lin lc vi ngikhc l nhng hot ng chnh Nhng hot ng trong 3 thng qua 2010 2011 c tin tc trc tuyn 97 97 Truy cp trang ch cc Cng internet 96 96 S dng cng c tm kim (search engine) 95 96 c tin tc gii tr/v cc nhn vt ni ting 79 80 Gi tin nhn qua Internet 77 73 c tin tc th thao 60 66 Ti xung/ti ln cc tp tin nhc trc tuyn 64 61 Gi/nhn email 63 60 Chi game trc tuyn 50 57 Truy cp cc trang mng x hi 41 55 Truy cp cc trang din n/nhm cng ng 51 40Base: Ngi dng Internet 15-54 tui khu vc Ni thnh ca 4 TP chnhSource: Yahoo!-Kantar Media Net Index Vietnam 2010 / 2011
  • 8. Internet tip tc c gii tr n nhn% dng Internet trong thng qua 2010 2011 91 89 84 78 65 61 62 56 56 58 52 51 47 46 36 32 24 20 Tng Cng 15-19 20-24 25-29 30-34 35-39 40-50 Nam N Nhm tui Gii tnhBase: Ngi dng Internet 15-54 tui khu vc Ni thnh ca 4 TP chnhSource: Kantar Media MHS 2009 Wave 2 , April 2011 dataset (Fieldwork Week 33/2010 Week 4/2011)
  • 9. v c thc y bi cc ni dung gii trc a chung Nhng ni dung c quan tm Tng s 15-19 tui 20-24 tui trn cc cng Internet (Portals) (%) (Index) (Index) Tin tc gii tr 61 111 95 m nhc trong nc 57 126 117 Tin tc XH do mng cp nht 52 97 98 Tin trong nc/a phng 51 72 91 Video/hnh nh th v 45 125 105 m nhc quc t 45 138 117 Tin th gii 44 75 94 Phong cch sng 42 96 102 Gii thiu phim, tivi, kch v.v. 42 123 103 Th thao 39 85 89 Tr chi in t 38 152 1