VMW 12819 VBCA WhiteboardKit.final
Transcript of VMW 12819 VBCA WhiteboardKit.final
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Talking Points
Good aternoon, my name is with VMware and I would like to spend the next30 minutes with you to discuss VMwares unique value proposition or enabling
business application transormation leveraging virtualization.
I would like to use the whiteboard to be interactive. CIOs today are acing a
signicant challenge where IT is expected to not only provide and maintain
inrastructure, but also to create additional business value. VMware, the
market leader in virtualization and cloud inrastructure, is working with
organizations like to enable and accelerate this transition. I would like touse the whiteboard today to outline not only VMwares unique value but also
understand your current business drivers and objectives. At the conclusion o
our session, I would like to make some recommendations or where we go rom
here. Great, lets get started.
1] Most customers start their virtualization journey with the typical
inrastructure servers such as le/print primarily to reduce costs by
consolidating hardware.
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STEP 1: Bac Oce to Ctca Appcato Tasoato
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STEP 1: BACk OiCE TO CriTiCAl APPliCATiOn TrAnS
VMware
Business CriticalApplications
Exch/Ora/SQLC t
Back OfficeInfra. Svcs
Legacy Applications
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Talking Points
Application owners understand the value in HW consolidation, but are
measured by how they deliver on the SLAs with their customers. They have
ound that virtualized applications provide them with cost benets, but are
also more reliable and exible, while providing the perormance they need.
This provides real value in a number o areas:
1] QOS: For business critical applications, the real value lies in the improved
Quality o Service that comes with the dynamic scalability and built-in
availability that virtualization provides at the inrastructure level.
2] AGILITY: Virtualization brings the benets o cloud to existing legacy
applications in your datacenter and helps you accelerate the application
time-to-market by provisioning in minutes.
3] EFICIENCY: The reason customers moved to virtualize their business
critical applications, was because they were more reliable and ecient in
a virtual environment.
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STEP 2: Wat s D Ctca Appcatos Tasoat
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STEP 2: WhAT iS Driving CriTiCAl APPliCATiOnS TrA
VMwareQOS Agility
Back OfficeInfra. Svcs
Legacy Applications
Business CriticalApplications
Exch/Ora/SQLC t
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Talking Points
1] Todays application deployments are very complex. A single application can
reside on multiple tiers that are distributed across more than one physical
server. Individual servers may host components rom many diferent
applications, meaning that a single server ailure can impact a large number
o applications.
Optimal availability and recovery is dicult to maintain or these
applications. Customers might use diferent technologies in each tier,
with varying levels o complexity and cost. Clustering and mirroring cansignicantly improve service levels or business critical applications but
require specialized knowledge and experience to properly implement. Only
the most critical applications use these solutions. With the complexity and
interdependencies o multi-tiered applications, every application should be
made highly available, but that is not the case today.
2] These interdependent applications also make Perormance management
very dicult. Because components rom many applications can reside on
the same server, resource constraints on a single server can have a large
impact on the business.
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STEP 3: Caees ad Oppottes
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STEP 3: ChAllEngES AnD OPPOrTuniTiES
VMware
Business CriticalApplications
Exch/Ora/SQLC t
QOS Agility
AvailabilityRecovery
Manage ApplicationPerformance
Back OfficeInfra. Svcs
Legacy Applications
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Talking Points
New applications designed with modern multi-tier architectures require the
provisioning o multiple production servers including web servers, application
servers, database servers, messaging servers, and even caching servers.
In addition, separate development and QA environments must be built that
mimic this production architecture to eliminate incompatibilities and ensure
sotware quality. This can double or triple the cost o hardware, sotware
licenses, and manpower necessary to just provide the application inrastructure.
This represents a critical barrier to innovation in the orm o endless cost
justication analysis delays and many great application ideas simply never get
of the ground as a result.
TCO. In order to meet the business service level requirements, IT traditionally
requisitioned additional hardware and upgraded to enterprise level sotware,
and additional availability licensing. This has resulted in under-utilized physical
systems and increased operating system and application availability licensingcost, as well as increased OPEX or maintenance o the application stack.
Now that we have covered the challenges, lets discuss how VMware is helping
organizations realize the business value o transorming applications
STEP 4: Caees ad Oppottes Pat 2
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STEP 4: ChAllEngES AnD OPPOrTuniTiES PArT 2
VMwareQOS Agility
AvailabilityRecovery
Applications Lifecycle
Business CriticalApplications
Exch/Ora/SQLC t
Manage ApplicationPerformance
Back OfficeInfra. Svcs
Legacy Applications
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Talking Points
1] Traditionally, business critical application availability and disaster recovery
has been handled via application specic technologies, like clustering
or database mirroring, that require application owner management and
expertise. As applications are virtualized, they are able to take advantage o
a uniorm set o technologies that reside in the virtualized inrastructure that
provide application availability. These technologies provide ault tolerance,
automatic local and remote restart o ailed virtual machines and the
elimination o planned hardware maintenance downtime, all o which can beenabled or disabled based on the SLA o the application.
The complexity and cost o application clustering are removed and replaced
by inrastructure that provides local site availability and remote disaster
recovery that is transparent to the application.
This means that all applications are protected by the same set o
technologies, managed by the inrastructure team and require no application
owner management.
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STEP 5: Bsess Cott
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STEP 5: BuSinESS COnTinuiTy
VMwareQOS Agility
AvailabilityRecovery
Applications Lifecycle
Business CriticalApplications
Exch/Ora/SQLC t
Manage ApplicationPerformance
Back OfficeInfra. Svcs
Legacy Applications
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Talking Points
1] In a virtualized environment, the aggregate resources rom the physical
inrastructure are pooled together. Individual applications will be provided
only the resources they actually need. Additional resources can be
dynamically allocated as application demand increases.
These resources can be added either through scaling up o a single
virtual machine without introducing application downtime or by quickly
provisioning additional virtual machines to provide scale out perormance.
Perormance management is now about ensuring that resource capacity isavailable in the large resource pools, rather than on a server by server basis.
Monitoring o application perormance is done by looking at all the
components o an individual service, across application tiers, and
determining potential bottlenecks beore they result in a breached SLA.
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STEP 6: Appcato Peoace
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STEP 6: APPliCATiOn PErOrmAnCE
VMwareQOS Agility
AvailabilityRecovery
Applications Lifecycle
Business CriticalApplications
Exch/Ora/SQLC t
Manage ApplicationPerformance
Back OfficeInfra. Svcs
Legacy Applications
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Talking Points
1] In a virtualized environment, these multi-tier architectures can be
templatized or consistency and provisioned within minutes taking
advantage o unused capacity on existing hardware and even reusing
per-CPU sotware licenses across multiple sotware projects.
This enables IT organizations to ocus on bringing application ideas to
lie more quickly and drastically reduces the barriers to innovation. Once
the application is produced, these templates can be reused to quickly
and easily scale the production environment as necessary or your mostsuccessul applications.
2] A large oil company in South America virtualized over 300 Oracle database
instances and reduced provisioning times or new instances rom several
days to a ew minutes.
STEP 7: Appcato lecce ad Acceeato
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STEP 7: APPliCATiOn liECyClE AnD ACCElErATiOn
VMwareQOS Agility
AvailabilityRecovery
Applications Lifecycle
Business CriticalApplications
Exch/Ora/SQLC t
Manage ApplicationPerformance
Back Office
Infra. SvcsLegacy Applications
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Talking Points
1] By leveraging virtualization and eatures inherent in our platorm, customers
are able to address the business requirements o providing highly available
solutions while controlling expenses and reducing complexity o the
inrastructure. Virtualization decreases CAPEX and power/cooling costs
by consolidating multiple physical servers onto ewer physical servers and
by allowing customers to leverage OS and application licensing to their
advantage.
Customers are able to design or todays requirements, dynamically expandas capacity requirements demand and eliminate complex high-availability
solutions rom the inrastructure.
Virtualization reduces OPEX by allowing IT Staf to work on productive,
high-level tasks instead o spending time managing break / x situations
and reduces the need to hire staf with specialized application availability
expertise.
2] For example a large medical device company virtualized exchange and saw
5:1 server consolidation with $1.1 in inrastructure, power and admin savings
over three years.
STEP 8: Cosodato - Addess Tota Cost
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STEP 8: COnSOliDATiOn - ADDrESSing TOTAl COST
VMwareQOS Agility
AvailabilityRecovery
Applications Lifecycle
Business CriticalApplications
Exch/Ora/SQLC t
Manage ApplicationPerformance
Back Office
Infra. SvcsLegacy Applications
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Talking Points
1] As you can see rom the previous examples, we have shown how VMware
is well positioned to run your most demanding business critical applications.
The key enabler o the VMware value proposition is our industry leading
virtualization platorm. It not only provides you with the condence to run
your business critical applications, but it does so without sacricing the
security or management capabilities you would expect.
In act, once an application has been virtualized, many customers have
reported a signicant increase in QOS, up-time and perormance. It is notuncommon or them to say that applications actually run better in a VM due
to the inherent capabilities o the platorm.
2] For example, security policies congured within the platorm can be enabled
so as to protect individual VMs or sets o VMs rom interacing with other
applications much like a traditional rewall policy.
3] Additional eatures such as availability, mobility and enhancedresource management can be added to any application with a simple right
click and check o a check box providing enhanced capabilities to any
existing application.
STEP 9: Sece ad maaed Pato o Tasoato
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STEP 9: SECurE AnD mAnAgED PlATOrm Or TrAnS
VMwareQOS Agility
ManagedAvailabilityRecovery
Applications Lifecycle
Business CriticalApplications
Exch/Ora/SQLC t
Manage ApplicationPerformance
Back Office
Infra. SvcsLegacy Applications
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Talking Points
1] VMware continues to innovate and invest in the core capabilities o our
platorm by adding policy-based capabilities to deliver a zero touch
inrastructure. Our ultimate goal is to reduce the time and energy spent
managing and maintaining routine IT unctions, thus shiting the time spent
to more value-add tasks.
2] Rich eatures such as built in availability & recovery, ault tolerance and
dynamic resource management give the consumers o IT (your end-users)
the condence that their critical business services are available, secure andmeeting SLAs without concern about the underlying inrastructure.
3] These capabilities not only provide the oundation or virtualizing all
applications today but also becomes the catalyst or true business
acceleration or ITaaS.
STEP 10: iteated Pato to de Bsess Acceeato
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STEP 10: inTEgrATED PlATOrm TO DrivE BuSinESS A
VMwareQOS Agility
ManagedAvailabilityRecovery
End User
Business CriticalApplications
Exch/Ora/SQLC t
Applications Lifecycle
Manage ApplicationPerformance
Back Office
Infra. SvcsLegacy Applications
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Talking Points
1] The goal o todays session was to provide you with a high level introduction
to how VMware is helping companies be more agile, ecient, and deliveroptimal quality o service by virtualizing their most critical business
applications. There is obviously a lot o detail that we did not get a
chance to discuss given the time allotted, however I would recommend:
(Select one or more ollow up actions
rom talking point two).
2] Seek sponsorship to discuss VMware value proposition or given solutionto an executive or lob decision maker. For example, i you presented to
the VMware team, perhaps you ask or sponsorship to speak with the
applications vp or architect. Recommend a ollow-up deep dive workshop
with a solution specialist and the business/technical decision makers. I
already at c-level request support/sponsorship to assist the customer with
a busineess or technical assessment to assess impact or implementing the
solution discussed (Paid or ree). Other suggestions may include: setupa customer reerence call, provide benchmark data, attend a VMware
event, etc.
STEP 11: Cofato ad net Steps
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STEP 11: COnirmATiOn AnD nExT STEPS
VMware
Back Office
Infra. SvcsLegacy Applications
Business CriticalApplications
Exch/Ora/SQLC t
QOS Agility
ManagedAvailabilityRecovery
Applications Lifecycle
End UserManage Application
Performance
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