Vms Presentation For Dmcny
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Internet Video Marketing Presentation to DMC-NY May 3, 2011 Ellen Feinberg, Chrissa Dawson
description
Value and benefits of adding video marketing to the communications mix
Transcript of Vms Presentation For Dmcny
Internet Video MarketingPresentation to DMC-NY
May 3, 2011
Ellen Feinberg, Chrissa Dawson
Who We Are
Ellen, President & Founder Chrissa, Vice President-Marketing
Agenda
Speaker Introductions
Video Marketing Overview
101 Stats to Make Your Eyes Glaze Over!
Benefits of Video Marketing
Video E-mail Marketing
Quick-Start Equipment Overview
Video “Hot Seat” (Audience volunteers)
Q & A
Video Marketing Overview
Cutting edge of on-line advertising today
Additional marketing channel
Cost efficient “infomercial” to put a face on your company
Play Me!
Video Marketing Statistics
Video traffic represents over 50% of internet traffic today
Expected to grow to over 90% by 2012
Over 2 billion video views/day
35 hours of video uploaded every minute
Your customers watch 12 hours of video/week
Videos are being viewed on the web, on TV, on social media platforms, on mobile devices Average 2 – 5 minutes per view
Increase
Stay the Same
Decrease
No Utilization
61%
26%
12%1%
Source: 2011 Social Media Marketing Industry Report
Use of Video Marketing in 2011
Benefits of Video Marketing
Additional marketing channelMore channels – more customers/clients
24/7 on-demand availability
Enhances SEO rankings
Engages the senses
Attracts “visual” learners (watch vs. read)
Face-to-face consumer influence Education
Brand building
Product demonstration
Product launch
Benefits of Video Marketing
Benefits of Video Marketing
Product Launch Video Modified for Facebook
Benefits of Video Marketing
Benefits of Video Marketing
For Retail Consumers who watch videos are 85% more likely
to buy products On-line retail shoppers who watch video spend an
additional 2 minutes on the site and are 64%more likely to buy
73% of retailers included video on their productpages in 2010
Retail sites that provide video also increasetraffic to social media platforms by 30%
Sources: Internet Retailer, L2 Specialty Retail Report, andcomScore
Benefits of Video Marketing
E-Mail Marketing
Reaches a broad audience at low cost
Generates repeat business
E-mail is “green”
90% of internet users are on-line reading or sending e-mails
57% of them do it daily
44% inspired to make an on-line purchase
Video E-Mail Marketing
The addition of video can increase your click-through rate by 2 to 3 times that of a static e-mail
Quick Start Equipment Overview
3 Simple, Essential Components
High-definition video camera
Wireless microphone
or video production software
Kodak Zi8 Pocket Video Camera
Audio-Technica ATR-35S Lavalier Microphone
Quick Start Equipment Overview
Even simpler
Microsoft Office PowerPoint
Webcam (built-in or separate unit)
Video production software
Your voice!
Logitech C-510 HD Webcam
Video Hot Seat Volunteers
30-Second Elevator SpeechWho you are
What you do Your customer value
proposition
Questions and Answers
The floor is yours…
Thank you for joining us today. Visit our website at www.videollen.com
Follow us on at www.facebook.com/videollen
Follow us on at www.twitter.com/VidEoLLEN
