VMLA Telefonica Mexico Brazil Release English Final Jan23 2014
4
VIRGIN MOBILE LATIN AMERICA TO EXPAND ITS MOBILE SERVICES TO MEXICO AND BRAZIL Mexico City DF, Mexico , and Sao Paulo, Brazil, January 23, 2014: Virgin Mobile Latin America (VMLA) will launch its third operation in Mexico in 2014 and its fourth operation in Brazil as soon as possible following Regulatory approvals . This follows successful launches in Chile and Colombia. Virgin Mobile Mexico has already begun its business build-out with a focus on sales, marketing and customer service. Virgin Mobile Brazil has filed the application with Anatel, the Brazilian Regulator, for its MVNO license today after signing its wholesale agreement with Vivo last evening. As an MVNO, Virgin Mobile Mexico and Virgin Mobile Brazil will utilize the local networks of Telefonica in Mexico and Brazil, while controlling the entire customer experience. Virgin Mobile is the originator of the MVNO model, and the brand now has over 18 million customers in 10 countries. VMLA Chairman Phil Wallace said, “The foundation for successful Virgin Mobile MVNOs across the globe is a balanced wholesale agreement and a strong relationship with a partner who has a high quality network. We couple this with a market ripe for Virgin Mobile’s customer-oriented services and success is born. This is the first step in our process for Mexico and Brazil to reach the same high level of service our customers are enjoying in Chile and Colombia.” Santiago Fernandez-Valbuena, President and CEO of Telefonica Latin America, added: “We are very proud that Virgin Mobile Latin America has chosen to work with us in Mexico in Brazil, strengthening a relationship that is currently covering other countries in the region. Virgin´s decision demonstrates the high quality of our networks and services in both Mexico
Transcript of VMLA Telefonica Mexico Brazil Release English Final Jan23 2014
VIRGIN MOBILE LATIN AMERICA TO EXPAND ITS MOBILE SERVICES TO MEXICO AND BRAZIL
Mexico City DF, Mexico , and Sao Paulo, Brazil, January 23, 2014:
Virgin Mobile Latin America (VMLA) will launch its third operation in Mexico
in 2014 and its fourth operation in Brazil as soon as possible following
Regulatory approvals . This follows successful launches in Chile and
Colombia.
Virgin Mobile Mexico has already begun its business build-out with a focus on
sales, marketing and customer service. Virgin Mobile Brazil has filed the
application with Anatel, the Brazilian Regulator, for its MVNO license today
after signing its wholesale agreement with Vivo last evening.
As an MVNO, Virgin Mobile Mexico and Virgin Mobile Brazil will utilize the
local networks of Telefonica in Mexico and Brazil, while controlling the entire
customer experience. Virgin Mobile is the originator of the MVNO model,
and the brand now has over 18 million customers in 10 countries.
VMLA Chairman Phil Wallace said, “The foundation for successful Virgin
Mobile MVNOs across the globe is a balanced wholesale agreement and a
strong relationship with a partner who has a high quality network. We couple
this with a market ripe for Virgin Mobile’s customer-oriented services and
success is born. This is the first step in our process for Mexico and Brazil to
reach the same high level of service our customers are enjoying in Chile and
Colombia.”
Santiago Fernandez-Valbuena, President and CEO of Telefonica Latin
America, added: “We are very proud that Virgin Mobile Latin America has
chosen to work with us in Mexico in Brazil, strengthening a relationship that
is currently covering other countries in the region. Virgin´s decision
demonstrates the high quality of our networks and services in both Mexico
and Brazil and is also a reflection of our firm commitment to increase
customer choices in the markets where we operate”.
Sir Richard Branson welcomed the news. “We are excited by Virgin Mobile’s
expansion plans in Mexico and Brazil, both markets are ripe for Virgin’s
innovative and customer-focused service. We will launch our Mexican service
in the next few months and in Brazil after Regulatory approvals are
obtained.”
About Virgin Mobile Latin America Inc.
VMLA is a mobile virtual network operator (MVNO) established in 2010 to
offer new products and services to the half billion wireless consumers across
Latin America. VMLA intends to expand the world-class Virgin Mobile brand
throughout Latin America, joining a growing network of operations serving
over 18 million customers globally. VMLA’s management and shareholders
include some of the wireless industry's most experienced teams with an
impressive track record of success in the MVNO business. Richard Branson’s
Virgin Group is a significant shareholder in VMLA and provides on going
support to the Company.
About Telefónica
Telefónica is one of the largest telecommunications companies in the world
in terms of market capitalisation and number of customers. From this
outstanding position in the industry, and with its mobile, fixed and
broadband businesses as the key drivers of its growth, Telefónica has
focused its strategy on becoming a leading company in the digital world.
The company has a significant presence in 24 countries and a customer base
that amounts more than 320 million accesses around the world. Telefónica
has a strong presence in Spain, Europe and Latin America, where the
company focuses an important part of its growth strategy. Telefónica
operates in Brazil under the Vivo brand and in México under the Movistar
brand.
Telefónica is a 100% listed company, with more than 1.5 million direct
shareholders. Its share capital currently comprises 4.551.024.586 ordinary
shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and
Valencia) and on those in London, New York, Lima, and Buenos Aires.
For Virgin Mobile media queries please contact:
In Latin America:
Joel Kades: [email protected]
+1 646 344 9875
In the U.S.:
Christine Choi: [email protected]
+1 212 497 9059
In the U.K.:
Nick Fox : [email protected]
+44 207 229 4738
For questions about Telefonica, please contact:
In México:
Mercedes Iriondo Bert
Tel +52 (55) 16 16 6253
