V&M Trend Report For the Home Fashion Industry 2014
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Transcript of V&M Trend Report For the Home Fashion Industry 2014
How Do You Come Up With The Trend Forecast?
? ?
?
Do You Just Make It Up?
Do You Divine It From God?
NOPE!
Follow Basic Trend Forecasting
Rules
What Exactly Is A Trend?
“…any form of behavior that develops among a large population and is
collectively followed with enthusiasm for some period…”
TREND =
People +
Influence
Identifying Influences
RULE#1 Find Out Where You Have Been.
Major Cultural Trends
Major News Stories for the Last Year
Mass Shootings (Colorado, CT, etc.)
Presidential Election
Superstorm Sandy
Healthcare reform (Obamacare)
Libya (turmoil + Murder)
Penn State Sex-Scandal
U.S. Economy Comes back
Fiscal Cliff
Gay Marriage
Syria (turmoil)
2012 Pointless Violence
Faded Hope
Natural Disaster
In-Fighting
In Fighting
Sex-Scandal
Positive Financial
In-Fighting
Gender Issues
In-Fighting
In-Fighting
Top Grossing Films for the Last Year
Marvel's The Avengers
The Dark Knight Rises
The Hunger Games
Skyfall
The Hobbit: An Unexpected Journey
The Twilight Saga: Breaking Dawn Part 2
The Amazing Spider-Man
Brave
Ted
Madagascar 3: Europe's Most Wanted
2012 Band Together To Win/Sci-Fy
Band Together To Win/Sci-Fy
Band Together To Win/Sci-Fy
Pay for Past Mistakes
Band Together To Win/Fantasy
Band Together To Win/Fantasy
Pay for Past Mistakes
Little Guy Wins/Gender
Escapist/Us Against The World
Band Together To Win/Fantasy
Band Together To Win +
Sci-Fi
Top Rated TV Shows for the Last Year
NBC Sunday Night Football
American Idol (Wednesday)
The Voice
Modern Family
American Idol (Thursday)
Big Bang Theory, The
Two and a Half Men
X-Factor
2 Broke Girls
Grey’s Anatomy
2012 Sports Battle
You Could Be A Star/Hope
You Could Be A Star/Hope
In-Fighting/Band Together To Win
You Could Be A Star/Hope
Funny/Little Guy Wins
Funny/In-Fighting
You Could Be A Star/Hope
Funny/Band Together To Win
Funny/In-Fighting
You Can Be A Star +
Hope
You Can Be A Star +
Hope
Band Together To Win +
Sci-Fi
In-fighting
2012
Major Cultural Trends Go Big.
You Can Be A Star
The Empowerment of the Individual Thanks To Computers/Technology
1936 - First freely programmable computer. 1964 - Computer Mouse & Windows 1974 - The first consumer computers/first email 1976 - Apple I, II & TRS-80 1979 - Word Processors 1981 - Microsoft MS-DOS Computer Operating System 1984 - Apple Macintosh Computer/Domain Names 1985 - Microsoft Windows 1989 - AOL 1991 - First Web Page 1993 - First Browser 1998 - Google Begins 2001 - Wikipedia 2004 - Web 2.0 2005 - YouTube 2007 - iPhone
Major Cultural Trends Economic
5 Year Recovery Mark
You Can Be A Star +
Hope
Band Together To Win +
Sci-Fi
In-fighting
2012
5 Year Recovery Mark Individual Power by Technology
Fashion Trends Go Small.
Sparkle
Leather everything
Suiting
Peplum
Wedge Sneakers
Digitized Prints
Neo-Neon
Bold Prints
Cut-Outs
Large/Impact Collars
2012
Fashion for the Last Year
Fashion Trends Repeat Every 25-30 years.
Glittery
Euro-Centric
Traditional
Dark
Organic Structure
2012
Interiors for the Last Year
2012
You Can Be A Star +
Hope
Band Together To Win +
Sci-Fi
In-fighting
5 Year Recovery Mark Individual Power by Technology
Glittery Traditional Organic Structure Bold Prints Cut outs
RULE#2 You Can’t Please Everyone.
RULE#3 Home Décor Needs Materials
RULE#4 Materials Have Color.
RULE#5 2 Major Trends For Style/Year
1 Major Trend For Material/Year 1 Major Trend For Color/Year
RULE#6 Trends Have Sub-Trends.
RULE#7 From Year To Year Trends
Continue in Various Versions Or Sub-Trends Shoot Up