Maddie WardVisual Merchandiser

HOTEL LINCOLN Part of an assignment to design a graphic for

the Hotel Lincoln in Carlton, VIC.Initially intended as a window vinyl, my desgin was chosen and

became the hotels new logo. Found on light box signage, in house wall decals and on the menus.

A collection of my works done through-out my 2 year Visual Merchandising course at RMIT.

HOTEL LINCOLN Part of an assignment to design a graphic for

the Hotel Lincoln in Carlton, VIC.Initially intended as a window vinyl, my desgin was chosen and

became the hotels new logo. Found on light box signage, in house wall decals and on the menus.

BONDS POP-UP A partner project with fellow VM-er Bridgette.Aim; To create a Bonds pop-up store, from a shipping container, suitable for transportation to beach destinations around Australia.Our design was chosen to present to Bonds employees.

VACANT STORE DESIGNProvided with an actual vacant store site in Melbourne Central.

Aim; To consider all aspects of store experience design for a high-end, ladies accessories brand.

I chose House of Harlow.

HOMEWARES DISPLAY A homewares display inspired by denim jeans andBritish culture.

MANNIQUIN DISPLAY Inspired by Sweedish Film Director, Miikka Lommi’s,

music video ‘Plump Bisquit’

COUNTRY ROAD WIDOWS Had the oppurtunity to work with Counrty Roads art director and VM team to develop a display for the Chapel St store.My group was given the ‘Cantina Range’ of homewares to incorporate into our window design.

HOMEWARES ON LOCATION Styling a range of frames in a forrest type location.

HOMEWARES ON LOCATION Styling a range of frames in a forrest type location.

MAGAZINE SPREADStyling a range of fashion items on location, then creating a

magazine spread, suitable for advertising a brand.

FREELANCE PHOTOSTYLING

FREELANCE PHOTOSTYLING FREELANCE PHOTOSTYLING

FREELANCE PHOTOSTYLING

FREELANCE PHOTOSTYLING FREELANCE PHOTOSTYLING

PHOTOSTYLING ASSIGNMENT Paired up with a photography student from RMIT this assignment had me sourcing and styling everything about these shots.

FREELANCE PHOTOSTYLINGPhotographer: Shannaya Farkas

FREELANCE PHOTOSTYLINGPhotographer: Shannaya Farkas