For testing our value proposition we did 20 face to face interviews (20) and we’ve got 10 answers on the web survey. (Ages from 18 to 54 years old)

Venture LAB

1. In case you were in a traffic jam or a strike will you share this information for free from your cell phone?

Yes85%

No15%

Interviews

Yes87%

No13%

Web survey

Our customers are well-disposed to share information about their location on a traffic jam or strike.

2. Would you like to have a website/app to view information about strikes and traffic in real time?

Yes100%

Interviews / Web survey

From this customer feedback we’ve learned that our target customers have the problem that we think they do and thay need this kind of information.

3. How do you think the information about traffic jams or strikes will be more reliable?

With a payed web/app

36%Free and col-laborative web/app

64%

Interviews

With a payed web/app

43%Free and collab-orative web/app

57%

Web survey

This analysis gets interesting about the information reliability with divided opinions, almost 60% for the “Free and collaborative web/app” option and 40% for the “payed

web/app” option.

4. How much will you pay for this app?

Free65%

1$30%

5$5%

Interviews

Free14%

1$72%

5$14%

Web survey

Other interesting aspect is that on face to face interviews the 65% think that this web/app should be free but on the web survey only 14% think they should pay for this

web/app.

Based on customer feedback we are still pursuing the same main idea but considering new details most of all about the best way to support this web/app.