MUNGLEMUNGLE

Fun empowers strength Fun empowers strength Mungle empowers Mungle empowers breathbreath

JingleJingle

Comic book ho toh, Mungle ho!!!Comic book ho toh, Mungle ho!!!

The Four Ps of MarketingThe Four Ps of Marketing

The Marketing Mix

•Is there a need• What does the

product look like

•What are the keybenefits

•Manage COGs as well as buyer’s

perception of value•Competitive yet

attractive

•Channels of distribution

•Ability to impactsales process

•Promotions, Sweeps,Coupons, Sampling

•PR-communications

PRODUCT PRICE PLACE PROMOTION

Product Comic/activity/tool book for kids between 4-8yrs Mungle package consists of animated content in CD, story book and

activity books like coloring book, puzzle etc Provides kids with fun and frolic A tool for kids to show their imagination Mungle specifically targets kids so the layout should include more of pictures

rather than text

Mungle will enhance kids imagination and would further Mungle will enhance kids imagination and would further lead to an inevitable playing experiencelead to an inevitable playing experience

Price Rs.300 globallyRs.300 globally Rs.280 for category A & A+ in IndiaRs.280 for category A & A+ in India Rs.200 for category B & B+Rs.200 for category B & B+ Rs.100 for people in C category or belowRs.100 for people in C category or below

Mungle-a way to succeed in lifeMungle-a way to succeed in life

Place Metropolitan cities Tier I, Tier II and Tier III cities

Mungle will make your kid grow in Mungle will make your kid grow in every aspectevery aspect

Promotion Available with all stationery shops in your vicinity Pamphlets Print ads in newspaper like Times of India etc TV commercials flashing on the cartoon network channel, Toon channel,

nickelodeon channel as well as other channels in order to encourage kids to let their parents force to buy the product

PuzzlePuzzle

Mungle will entertain your kid like anythingMungle will entertain your kid like anything

Animated Animal PuzzleAnimated Animal Puzzle

Mungle will let your kid play with natureMungle will let your kid play with nature

Coloring BookColoring Book

Animated content in CDAnimated content in CD

Mungle will let your kid imagine the ancient Mungle will let your kid imagine the ancient species in the real worldspecies in the real world

360 Degree Communication

Above the Line (ATL)Above the Line (ATL) Newspaper ( both in metros and non-metros)Newspaper ( both in metros and non-metros) Print MediaPrint Media MagazinesMagazines Search engines for reaching nationally as well as globallySearch engines for reaching nationally as well as globally TV TV

Mungle will let your kid imagine the Mungle will let your kid imagine the unimagineryunimaginery

Below the Line (BTL) Events such as painting competition for kids between the age

of 4-8yrs in schools and giving them complementary Mungle packages

Shelf space through well known shops such as Archies Gallery to display the Mungle packages

Distributing pamphlets directly to residential places Danglers in shopping malls and stationery shops

Mungle will keep your kid busyMungle will keep your kid busy

PRINT AD

SPLURGE RECKLESSLYSPLURGE RECKLESSLYAND SEE THEAND SEE THEDIFFERENCEDIFFERENCE

Address: PHONETHICS, Address: PHONETHICS, XYZ LANE, MumbaiXYZ LANE, Mumbai

Contact: 022-66198766Contact: 022-66198766

““LET YOUR KIDS FEEL THE LET YOUR KIDS FEEL THE PLEASURE”PLEASURE”

Introducing Mungle tool/activity book ….Introducing Mungle tool/activity book ….

which will enhance the imagination of your kids and which will enhance the imagination of your kids and help them to express their whole hearted efforts help them to express their whole hearted efforts while enjoying the pleasurewhile enjoying the pleasure

MUNGLE

SOURCE FOR SOURCE FOR PLEASUREPLEASURE

Story bookStory book

Competitive frame for Brand PositioningCompetitive frame for Brand Positioning

Points of ParityPoints of Parity:: Promotional campaigns such as TV commercials airing on kids channelsPromotional campaigns such as TV commercials airing on kids channels Mungle packages which comes with comic book, story book, animated Mungle packages which comes with comic book, story book, animated

content in CD, puzzle book etc just as Disney doescontent in CD, puzzle book etc just as Disney does

Mungle will make your kid enjoy the videos of Mungle will make your kid enjoy the videos of their cartoon characterstheir cartoon characters

Points of Difference:Points of Difference:

Creativity in terms of imagination, technological advancementCreativity in terms of imagination, technological advancement Extreme fun material for kids to imagine and increase their learningExtreme fun material for kids to imagine and increase their learning To make the kids entertain we are using the Animated Animal characterTo make the kids entertain we are using the Animated Animal character Our main aim is to make the kids HAPPY while they are playing or Our main aim is to make the kids HAPPY while they are playing or

reading Mungle comic/activity booksreading Mungle comic/activity books We have priced our Mungle package reasonably as compared to other We have priced our Mungle package reasonably as compared to other

players in the market in order to cater to large massesplayers in the market in order to cater to large masses

Mungle will let the kids feel they are Mungle will let the kids feel they are strongstrong

DistributionDistribution Distributing the comic book through all the stationery shopsDistributing the comic book through all the stationery shops Distributing the comic books directly to the consumer by using door-to-Distributing the comic books directly to the consumer by using door-to-

door marketingdoor marketing Direct selling to the customer on the basis of online paymentDirect selling to the customer on the basis of online payment Danglers on the various stationery and book depotsDanglers on the various stationery and book depots Distribution through the shopping mallsDistribution through the shopping malls Distributing pamphlets through all the showrooms indulging in kids Distributing pamphlets through all the showrooms indulging in kids

apparelsapparels

ConclusionConclusion

Mungle is a comic or activity book which will enhance kids knowledge Mungle is a comic or activity book which will enhance kids knowledge and imaginationand imagination

Mungle is a source of pleasure for kids and entertains them as and when Mungle is a source of pleasure for kids and entertains them as and when they needthey need

Mungle possesses high quality material for kids to enjoyMungle possesses high quality material for kids to enjoy Mungle being priced reasonably would be able to target large number of Mungle being priced reasonably would be able to target large number of

customerscustomers Mungle would be a source of inspiration for kids while exploring their Mungle would be a source of inspiration for kids while exploring their

knowledgeknowledge So in order to keep your kids busy with full of pleasure, go and buy So in order to keep your kids busy with full of pleasure, go and buy

“Mungle”“Mungle”

Vivek SharmaVivek Sharma

INDIAN BUSINESS INDIAN BUSINESS ACADEMYACADEMY

FPG/0709/183FPG/0709/183