Viva La Evolution!
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© 2008 Critical Mass, Inc. All Rights Reserved Forrester Consumer Forum 2008 Deborah Schultz: Strategic Advisor To P&G On Social Media David Armano: VP Experience Design, Critical Mass October, 2008
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Today's evolving consumers are sophisticated, informed, fickle and multifaceted. To stay ahead of the revolution, organizations need to break down their internal silos and adapt to new ways of connecting, communicating and listening. But to do this, we'll need to re-think ROI from the ground up - embracing "Return on Insight" as the new key to connecting to an ever-evolving consumer.
Transcript of Viva La Evolution!
© 2008 Critical Mass, Inc. All Rights Reserved
Forrester Consumer Forum 2008Deborah Schultz: Strategic Advisor To P&G On Social MediaDavid Armano: VP Experience Design, Critical Mass
October, 2008
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© 2008 Critical Mass, Inc. All Rights Reserved
There Are Some Risks
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© 2008 Critical Mass, Inc. All Rights Reserved
Brands Understand How To Broadcast
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© 2008 Critical Mass, Inc. All Rights Reserved
Facilitation Is Less Understood
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© 2008 Critical Mass, Inc. All Rights Reserved
The Marketing Process Is Conventional
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© 2008 Critical Mass, Inc. All Rights Reserved
Time For an “Unconventional” Process?
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© 2008 Critical Mass, Inc. All Rights Reserved
How Can We Get Better ROI? (Return On Insight)
Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/
The Collective
Products/Brands
Individuals
Insights
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© 2008 Critical Mass, Inc. All Rights Reserved
To Stay Ahead Of Consumer Evolution, There Must Be A Revolution
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© 2008 Critical Mass, Inc. All Rights Reserved
Join The Movement
Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/
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ParticipationHere
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© 2008 Critical Mass, Inc. All Rights Reserved
Find Us Here
http://criticalmass.comhttp://alwaysinbeta.criticalmass.comhttp://twitter.com/criticalmasshttp://www.slideshare.net/cm1234http://www.flickr.com/photos/criticalmass/http://criticalmass.blip.tv
© 2008 Critical Mass, Inc. All Rights Reserved
Forrester Consumer Forum 2008Deborah Schultz: Strategic Advisor To P&G On Social MediaDavid Armano: VP Experience Design, Critical Mass
October, 2008
