Viva La Evolution!

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  • date post

    27-Jan-2015
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    Business

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Today's evolving consumers are sophisticated, informed, fickle and multifaceted. To stay ahead of the revolution, organizations need to break down their internal silos and adapt to new ways of connecting, communicating and listening. But to do this, we'll need to re-think ROI from the ground up - embracing "Return on Insight" as the new key to connecting to an ever-evolving consumer.

Transcript of Viva La Evolution!

  • 1. October, 2008 Forrester Consumer Forum 2008Deborah Schultz: Strategic Advisor To P&G On Social MediaDavid Armano: VP Experience Design, Critical Mass 2008 Critical Mass, Inc. All Rights Reserved

2. 2 There Are Some Risks 2008 Critical Mass, Inc. All Rights Reserved 3. 3 Brands Understand How To Broadcast 2008 Critical Mass, Inc. All Rights Reserved 4. 4 Facilitation Is Less Understood 2008 Critical Mass, Inc. All Rights Reserved 5. 5 The Marketing Process Is Conventional 2008 Critical Mass, Inc. All Rights Reserved 6. 6 Time For an Unconventional Process? 2008 Critical Mass, Inc. All Rights Reserved 7. 7 How Can We Get Better ROI? (Return On Insight) Products/BrandsThe Collective IndividualsInsights 2008 Critical Mass, Inc. All Rights Reserved Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/ 8. 8 To Stay Ahead Of Consumer Evolution, There Must Be A Revolution 2008 Critical Mass, Inc. All Rights Reserved 9. 9 Join The Movement InsertYourParticipationHere 2008 Critical Mass, Inc. All Rights ReservedPhoto: http://www.flickr.com/photos/justinpward/93182613/sizes/l/ 10. 10 Find Us Herehttp://criticalmass.com http://alwaysinbeta.criticalmass.com http://twitter.com/criticalmass http://www.slideshare.net/cm1234 http://www.flickr.com/photos/criticalmass/ http://criticalmass.blip.tv 2008 Critical Mass, Inc. All Rights Reserved 11. October, 2008 Forrester Consumer Forum 2008Deborah Schultz: Strategic Advisor To P&G On Social MediaDavid Armano: VP Experience Design, Critical Mass 2008 Critical Mass, Inc. All Rights Reserved