Vitagramma - new marketing tool for Laboratories

First Marketing Tool in the World for Laboratories

Personal Cabinets for Patients and Doctors to increase loyalty and income

Base for our productReasons to use our software

• Cost of the new customer is constantly increasing• Much cheeper to keep customer• Laboratory have to spend money for keeping and

returning customers back• Marketing (e-‐mails, advertisement) • IT (getting results electronically)• Packages (create new combination of analysis)• And so on

This is external solution which don’t need support from IT or Marketing team of Laboratory

Once connected Vitagramma’s solution works 24/7 with support from our team

Laboratory gets the most modern, easy-to-use, understandable tool for both Patients and Doctors which

easily keeps them aware of all your proposals

We offer to Laboratory the service to create and support Personal Cabinets of

Patients and Doctors

Three packages for any range of needsSelect the solution that fits your business

BASIC SALES MORE SALES

First Package is for Laboratory which want to keep loyal Patients

Personal Cabinet for every PatientCabinet increases the chance of returning

• For each Patient the Cabinet is automatically created

• The analysis results can be viewed as graphs, print or send via e-‐mail

• Notifications about uploading of new results

• Personal data health of the patient (height, weight, blood pressure, blood sugar, etc.)

• Full reporting of Patient’s actions

More than 50 reportsControl over operation of the laboratory in real time

• Unique analysis of the laboratory business

• More than 50 reports, which can be built in a variety of chart types

• Number of tests, the amount of money that they brought, who and in what region they did

• Reports in realtime

More than 50 reports / list of reportsControl over operation of the laboratory in real time

• Statistics on any analysis for any period of time

• The number of orders / patient visits / ordered tests / made tests

• The number of new patients / Returning

• Number of self-‐reversal / "From the doctor"

• The average check (for the patient)• The number of tests of one patient• Leaving only the email / phone only /

Phone and email / Nothing

• Distribution of orders under the contract

• Distribution of orders for laboratory

• Distribution of orders for analysis

• Statistics on laboratories (laboratories all groups) with prospect of time and geography

* Reports are built on time for all analyzes or any subcontractors

Features list of First Package

Cabinet of the Patient +Creating and using a cabinet patient-‐ notifies the user about the creation of the cabinet +

-‐ see the results of the analyzes (including a graphics) +

-‐ removal of the results of the analyzes +

-‐ adding health data (height, weight, blood pressure, cholesterol, glucose in the blood) +

-‐ save the results as a pdf, print, forward e-‐mail +

-‐ add any document format (analysis, research, disease, doctor's consultation) +

Patient alert-‐ notifies the user about the creation of the cabinet +-‐ notification of new loading tests +-‐ notification that the doctor began to view the results of the patient +Reports on the Patient's behavior-‐ number of entrance to the Cabinet +-‐ number of visits to the laboratory +-‐ the age distribution +-‐ the distribution of visits +-‐ distribution on analysis / money +-‐ the distribution according to patients (age, city, etc.). +Patients control panel-‐ to see patients and filter all the data that they make at delivery of analyzes (name, sex, telephone, e-‐mail, city, date of birth) +-‐ common graphical report of all the data that they make at delivery of analyzes (name, sex, telephone, e-‐mail, city, date of birth) +Control panel cabinets-‐ report on sent a letter to create the cabinet +-‐ report of the activation cabinet +

First Package

everything Laboratory needs to create Cabinets for

Patientsand to provide them all data they need

Dashboard of the Laboratory +Dashboard lab *-‐ statistics on any analysis for any period of time +-‐ the number of orders / patient visits / rented tests / analysis are +-‐ the number of new patients / returning +-‐ the number of self-‐reversal / "from the doctor" +-‐ the average check (for the patient) +-‐ the number of tests on one patient +-‐ left only email / phone only / phone and email / nothing +-‐ distribution of orders under the contract +-‐ distribution of orders for laboratory +-‐ distribution of orders for analysis +* reports are built on time for all analyzes or any subcontractors

First Package

everything Laboratory needs to keep an eye on own

business: all statistics data for TOP- and Marketing/Sales

managers

Second Package is for Laboratory which want to push on Patient more actively + add Doctors on their side

Communications + Doctors + Triggers

Second Package consist of everything from First plus…

Building loyalty through communicationCommunicate with your users online and without intermediaries

• Built a unique e-‐mail system lets you send emails / SMS to any groups of Patients or Doctors

• Set of reports on the results of mailings -‐ to analyze the marketing and sales departments

• Control action based on the results obtained letters / SMS

• Built-‐in surveys of patients with a report on the results

Coupons: increase your salesReturn the patient using coupons and rebates

• Creating a coupon for a discount (and packages) from a template in a few clicks

• The coupon will be automatically up and running and available in the office of the patient

• Automatic selection of "recommended" coupons based on previous analyzes handed Patients

• The coupon can be printed, sent by e-‐mail or SMS

• Coupon is automatically placed in the Laboratory > The patient need only remember its number to get a discount

Coupons: A powerful reporting systemAnalytics, which allows to increase sales

• General and detailed report on the results of the use of any coupon

• Complex filters to obtain an accurate report on the use of coupons

• Users get coupons, download, send by SMS

• The number of users who downloaded a coupon from the Cabinet or from mailings

• Conversion rates obtained on different channels

• The number of used coupons received on different channels

• And other reports

Doctors Cabinet as part of the sales growthGive Personal Cabinet to Doctors - they will bring Patients to you

• Patient search and add it to "my patients"

• View test results of their patients

• Adding a conclusion / recommendation and any document format

• Appointment of new analyzes

• Sending appointment to the post office, printing or sending mobile coupons

• The Cabinet will soon be implemented on devices Android / iOS

Doctors Cabinet as part of the sales growthVery convenient system for the appointment of new tests

• Ease of lab tests of the Cabinet stimulates Doctors do it

• Adaptive selection of titles analyzes when typing in a row

• Analyses also can be selected with the mouse

• The analysis is automatically placed in the Laboratory > The patient need only remember the order number to register it

Trigger system "if-then"Unique! Action by the result of analysis or event

• Letter / SMS sent by the results of the analysis or events

• This need, when you need What you need

• Open rate of more than 60% / Click rate of more than 50%

• Triggers can be set to any event, for example, "after a visit to the lab and get such a result, write a letter on behalf of the doctor with a text”

Second Package

All options for Communications

Communication with Patients +

Communication with patients-‐ create an e-‐mail (templates included) +-‐ send a letter (in time) +-‐ general reports on mailings +-‐ subscribe letters (event) +-‐ detailed reports on the results of mailings +-‐ sms sending +-‐ patient action due to receipt of the letter / sms +

Polls-‐ polls (creation and adherence to the letter + questionnaire reports on the surveys) +

Second Package

All options for Sales increase: to create, deliver, recommend and control Coupons

(and Packages)

Sales promotion (coupons for tests and packages) +

Discounts in the cabinet of the patient-‐ coupons (viewing, printing, sending by e-‐mail) +-‐ coupons (view within the code analysis and recommendations for use) +-‐ polls (creation and adherence to the letter + questionnaire reports on the surveys) +

Control panel coupons-‐ the creation of a coupon +-‐ the creation of the coupon and putting it in one of the sections of the cabinet of the patient +-‐ the creation of mailing of the coupon +-‐ automatic prompting the user to "recommend coupon" +-‐ the creation of a coupon (from our partners) -‐

Reports on the use of coupons *-‐ a general report on the results of the use of any coupon +-‐ detailed (surname) report on the results of the use of any coupon +-‐ complex filters to obtain an accurate report on the use of coupons +-‐ the number of users who have received a voucher +-‐ the number of users who have downloaded a coupon from the cabinet or from the mailing list +-‐ the number of downloaded codes "for the other person" +-‐ the number of codes sent by sms or e-‐mail +-‐ conversion of the coupon received on different channels +-‐ the number of used coupons received through different channels +-‐ the value of the coupons before and after discounts +-‐ the number of users who have downloaded a coupon from the cabinet or from

Second Package

Doctors are part of the Loyalty scheme:

Lab can involve them

Communication with the Doctors +

Communication with doctors-‐ notify your doctor about the creation of the cabinet +Using the doctor's office-‐ search the patient and adding it to "their patients" +-‐ view the test results of their patients +-‐ add any document format +-‐ add the conclusion / recommendation +-‐ the appointment of new tests +-‐ shipping destination to e-‐mail, printing or sending mobile coupons +Control panel accounts Doctors-‐ to see doctors and general statistics on their data +-‐ to see a doctor's prescription to patients +Control panel "Patient-‐Doctor"-‐ the data on which patients are "connected" with what doctors +-‐ prescribing data analysis doctors +Marketing for Doctors-‐ segmentation of Doctors (analytics and hypotheses) -‐-‐ development of letters, newsletters and mailings analyst -‐-‐ organization and carrying out various activities to encourage doctors to work with the laboratory -‐

Second Package

Patients can find doctors and

communicate with them

Communication "Patients-‐Doctor" +

Communication patient with doctor-‐ search for a Doctor and adding it to "their doctors" +-‐ remove the doctor +-‐ providing the ability to view analyzes doctor +-‐ to provide a doctor's appointment to a new analysis +

Triggers Communication by event or test results ("if-‐then" chains of actions)

+

Communication by event or test results ("if-‐then" chains of actions)-‐ create groups of any parameter that we know about the patient + on the test results (the norm, not the norm, percentages or absolute values of the deviations from the norm) +-‐ creating a trigger for a group +-‐ mailing tool triggers on time and / or event +-‐ reports on the triggers on any parameters that we know about the patient and his analyzes +-‐ reports on the triggers on any parameters that we know about doctors -‐

Second Package

Unique “if-then” system to react in

event

Third Package for Laboratory which wants even more: Both first Packages + Support from Vitagramma team

Marketing support by Vitagramma +

-‐ analysis of the results of the laboratory to promote coupons +-‐ patients segmentation -‐ identifying the groups to which it is best to focus efforts +-‐ the development and writing of texts (letters) for these groups of patients +-‐ the creation of mailings and triggers +-‐ analysis of the results of mailings and triggers +

System of workAll described in this presentation features is already installed

What patients have: Personal Cabinet Patient have all service you can imagine

Analysis with deviation

Next time you can have this analysis -‐20% discount


What Laboratory hasDashboards for business control

What Laboratory hasLaboratory can control every aspect of business

KPI’s / Business Analytics • Money earn (in general and per

analysis)• Popularity of analysis • Result per Laboratory Outlet (money,

number of analysis, loading)• Comparison analysis (Outlet or Group

of Outlet with another Outlet or Group of Outlet

>>> More than 30 dashboards

Patient & Doctor Cabinet:• To create and send any type of letters

to Patients and Doctors• To create any type of coupons for

PatientsTriggers:• To create any type of “If – Then” chain

of actions (based on ANY parameter of ANY analysis)

Coupons:• To create coupons for Patients = make

a loyalty programPartners:• To create Coupons from Partners for

Patients = make a loyalty programAnd so on…

Example of real Dashboard

What Laboratory has: exampleLaboratory can control every aspect of business


Example of real Dashboard

Example of real DashboardGeo Analysis by Points of Collection


What Laboratory has: exampleLaboratory can increase itself usage

What Doctors have

What Doctors haveWe help doctors take care of patient 24/7

Personal Account / EHR system• To keep results of all his/her

patients electronically• To find a patient and To see

his/her results (Facebook-like friends system)

• To add notes to results• To add any type of Documents• To order Additional Analysis• To create and send E-Prescription

(nearest future)

Trigger (smart) letters • Automatically send to Patient

letter based on his/her analysis results

• Trigger letters can be programmed as chain-of-actions (for ex. there are some analysis that have to be repeated – system can send automatically reminders about this)

What Doctors have: exampleDoctors can help Laboratory to deal with Patients

Find a Patient in Vitagramma by e-‐mail or mobile phone

Order new Analysis from Lab

Look statistics of Patients visit of your page

Add any docs and text to Patient’s Cabinet


Extremely useful order form

Order can be send by e-‐mail, SMS(!) or printed out

All orders putted in the system, so Patient have just to remember a number of order

We believe that patients become healthy faster only if we care about them with love

We believe Vitagramma can help to Laboratory pay more attention to the patients

We believe that more attention = more love

We believe that you share our Believes

Dmitry GykChief Executive Officer

[email protected]: dmitry_gykMobile/Message: +380(67)5387520

Val PertsiyaBusiness Development

[email protected]: valpep69Mobile/Message/Viber: +380(67)2202067

Intellectual EHR+CRM for Laboratory

Kaushik ShitoleVice President -Business DevelopmentIndia, China, [email protected]: kaushikshitoleMobile/WhatsApp/Viber: +919900219388

Vitagramma - new marketing tool for Laboratories

Health & Medicine

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