Visual Summary of Your Brand: The Next Media Generation by Michael Brito
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YOUR BRAND: THE NEXT MEDIA COMPANY | MICHAEL BRITO { { Planning Execution { Infrastructure Content Strategy Business Strategy Enablement STRUCTURE YOUR SOCIAL MEDIA MANAGEMENT & PLANNING TEAM CREate your content narrative & brand strategy planned content execution MANAGE YOUR COMMAND CENTER in real time CUSTOMER & EMPLOYEE ADVOCACY creative newsroom deployment UTILIZE CONVERGED MEDIA MODELS Becoming a Media Company SOCIAL BUSINESS CENTER OF EXCELLENCE (CoE) COLLABORATION IDENTIFY ROLES & RESPONSIBILITIES Audit all content check your research internal stakeholder audits ADOPT THEN DEPLOY TECHNOLOGY CONTENT GOVERNANCE MODELS CUSTOMER & EMPLOYEE ENABLEMENT COLLABORATE WITH ALL TEAMS STAKEHOLDER ALIGNMENTS CONTENT PRODUCTION & ANALYTICS INTEGRATION MANAGE YOUR WORKFLOW ENGAGE PAID MEDIA TEAM UTILIZe 3rd PARTY PUBLISHERS *BEcome A CONTENT MACHINE, ProducE ENGAGING content *RELEVANT CONTENT IS THE KEY TO CHANGING CONSUMER BEHAVIOR *HAVE A PLAN, YOUR CONTENT MUST OCCUR IN REAL-TIME WITHOUT APPROVAL BOTTLENECKS *YOUR BRAND MUST BE OMNIPRESENT. CONTENT NEEDS TO BE EASILY ACCESSIBLE * BE AGILE - YOU MUST produce compelling content at a moments notice
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Transcript of Visual Summary of Your Brand: The Next Media Generation by Michael Brito
YOUR BRAND: THE NEXT MEDIA COMPANY | MICHAEL BRITO{ {Planning Execution
{Infrastructure
Con
tent
Str
ateg
yB
usin
ess
Str
ateg
y
Enablement
STRUCTUREYOUR SOCIAL MEDIA
MANAGEMENT& PLANNING TEAM
CREate your content
narrative & brand strategy
planned contentexecution
MANAGE YOURCOMMAND CENTER
in real time
CUSTOMER & EMPLOYEEADVOCACY
creativenewsroom
deployment
UTILIZE CONVERGED
MEDIA MODELS
Becoming aMedia Company
SOCIAL BUSINESSCENTER OF
EXCELLENCE (CoE)
COLLABORATION
IDENTIFY ROLES& RESPONSIBILITIES
Audit all content
check yourresearch
internal stakeholder
audits
ADOPT THEN DEPLOYTECHNOLOGY
CONTENTGOVERNANCE MODELS
CUSTOMER &EMPLOYEE
ENABLEMENT
COLLABORATEWITH ALL TEAMS
STAKEHOLDERALIGNMENTS
CONTENT PRODUCTION& ANALYTICS INTEGRATION
MANAGE YOURWORKFLOW
ENGAGE PAIDMEDIA TEAM
UTILIZe 3rdPARTY PUBLISHERS
*BEcome A CONTENT MACHINE, ProducE ENGAGING content
*RELEVANT CONTENTIS THE KEY TO CHANGING CONSUMER BEHAVIOR
*HAVE A PLAN, YOUR CONTENT MUST OCCUR IN REAL-TIME WITHOUTAPPROVAL BOTTLENECKS
*YOUR BRAND MUST BEOMNIPRESENT. CONTENTNEEDS TO BE EASILY ACCESSIBLE
* BE AGILE - YOU MUSTproduce compelling content at amoments notice
