Visual Storytelling for Senior Leaders

by Beth Sanner

START AT THE END

DON’T OUTSOURCE

THE ANALYSIS

GREAT DESIGN IS NOT

DEMOCRATIC

ADD BY SUBTRACTING

KNOW YOUR AUDIENCE

№ 1 № 2 № 3 № 4 № 5

Visual Storytelling for Senior Leaders

by Beth Sanner

START AT THE END

DON’T OUTSOURCE

THE ANALYSIS

GREAT DESIGN IS NOT

DEMOCRATIC

ADD BY SUBTRACTING

KNOW YOUR AUDIENCE

UNCLASSIFIED

UNCLASSIFIED

Uganda

auritaniaMauritania

Uganda

Dji.

or.Jor.

India

Sudan

Mali

Niger

Chad

Erit.

Afg.

U.A.E.

SouthSudan

Oman

Kuw.

QatarBahr.

Iraq

Ethiopia

Kenya

So

Iran

Yemen

SaudiArabia

Pak.

Somalia

(U)

DangerousSeriousThreatenedCaution

Distribution of Desert Locust

(U)

Recession area

Invasion area

Probable movement of locust swarms

(U) Desert Locust Forecast, May-July

(U) Note: A “recession” is the rangeof the desert locust during quiet periods.(U) Sources: A US academic institution andthe UN Food and Agriculture Organization.

Boundary representation is not necessarily authoritative.

Locusts swarm in Jaipur, India.

Pakistani Punjabi farmer holds a locust.

Visual Storytelling for Senior Leaders

START AT THE END

DON’T OUTSOURCE

THE ANALYSIS

GREAT DESIGN IS NOT

DEMOCRATIC

ADD BY SUBTRACTING

KNOW YOUR AUDIENCE

by Beth Sanner

—— P E O P L E & S O C I E T Y ——

TurbulentThe Sunni-Shiite divide underpins much of the discord in the region

―

DisplacedDisplacement and reconstruction costs will impact the region for decades

―

D E S T R O Y E DD I S P L A C E D

K I L L E D C O S T

7% HOUSING STOCK³ HALF THE POPULATION 400,000 – 470,000 $226 BILLION⁴

SYRIAN REFUGEES - By Country2016¹

5.4 million total Syrian refugees worldwide.

Circle size represents the total number of Syrian refugees living in each country. Green circles are countries in our AOR. Grey circles are outside our AOR. The larger the circle, the more Syrian refugees

¹ source: UN

Turkey hosts more Syrian refugees than any other country

(2.82 million)…

…However, Lebanon and Jordan have absorbed more per capita by a wide margin: 162 and 63

(per 1,000) vs 35 for Turkey

N E A R E A S T

|

“Even if the conflict ceased now [2014] and GDP grew at an average rate of 5% each year, it is estimated that it would take the Syrian

economy 30 years to return to the economic level of 2010.”¹

|COUNTRY RULING SECT POPULATION2017

SHIITE SUNNI

IRAN SHIITE SUNNI 82,021,564 90% 10%

BAHRAIN SHIITE SUNNI 1,410,942 70% 30%

IRAQ SHIITE SUNNI 39,192,111 60% 40%

LEBANON² SHIITE SUNNI 6,229,794 36% 22%

YEMEN SHIITE SUNNI 28,036,829 35% 65%

KUWAIT SHIITE SUNNI 2,875,422 25% 60%

UAE SHIITE SUNNI 6,072,475 15% 81%

QATAR SHIITE SUNNI 2,314,307 14% 86%

SYRIA SHIITE SUNNI 18,028,549 13% 74%

SAUDI ARABIA SHIITE SUNNI 28,571,770 10% 90%

OMAN² SHIITE SUNNI 3,424,386 5% 45%

JORDAN SHIITE SUNNI 10,248,069 2% 92%

EGYPT SHIITE SUNNI 97,041,072 – 90%

|

Turkey 2,823,987Lebanon 1,005,503

Jordan 648,836Germany 375,122

Iraq 230,836

Egypt 116,013

Sweden 96,914Austria 30,958

Netherlands 28,394Denmark 18,215Bulgaria 15,027Armenia 14,626Greece 14,420

Norway 11,537Switzerland 11,159

Belgium 9,080France 8,991

UK 8,269Spain 8,205Sudan 6,997

USA 6,444TURKEY 35 PER 1,000

LEBANON 162 PER 1,000

In addition to Syrian refugees, Iraq has

over 3.6 million internally displaced

SAUDI

ARABIAEGYPT

YEMEN

―UAE

―KUWAIT

IRANIRAQ

SYRIA

JORDAN―

SUNNI SHIITE DIVIDE2016¹

¹ sources: Columbia University; New York Times; CIA Fact Book; Congressional Research Staff; Pew Research

* Israel is 75% Jewish, 18% Muslim and 2% Christian (according to a 2015 CIAFactbook estimate)

TOP SYRIAN REFUGEE HOST COUNTRIES - 2016¹

² Lebanon is a coalition government and Oman is ruled by SultanQABOOS, an Ibadi Muslim

Prior to the start of the Syrian Civil War, Jordan was already home to

450,000 Iraqi refugees

SYRIAN REFUGEES

1 million

100K

² source: World Bank

5.4 million Syrian refugees worldwide

Dec 2011 Dec 2017

Sunni

Shiite

Ibadi

Wahhabi

THE TOLL OF WAR IN SYRIA2017²

³ 20% is partially destroyed ⁴ As context, between 2003 and 2012, the U.S. spent $60 billion on Iraq reconstruction

This chart, which shows the rise of

Syrian refugees worldwide since the

start of the war, excludes the 6.5 million internally

displaced in Syria

QATAR ―BAHRAIN

—— P E O P L E & S O C I E T Y ——

TurbulentThe Sunni-Shiite divide underpins much of the discord in the region

―

DisplacedDisplacement and reconstruction costs will impact the region for decades

―

D E S T R O Y E DD I S P L A C E D

K I L L E D C O S T

7% HOUSING STOCK³ HALF THE POPULATION 400,000 – 470,000 $226 BILLION⁴

SYRIAN REFUGEES - By Country2016¹

5.4 million total Syrian refugees worldwide.

Circle size represents the total number of Syrian refugees living in each country. Green circles are countries in our AOR. Grey circles are outside our AOR. The larger the circle, the more Syrian refugees

¹ source: UN

Turkey hosts more Syrian refugees than any other country

(2.82 million)…

…However, Lebanon and Jordan have absorbed more per capita by a wide margin: 162 and 63

(per 1,000) vs 35 for Turkey

N E A R E A S T

|

“Even if the conflict ceased now [2014] and GDP grew at an average rate of 5% each year, it is estimated that it would take the Syrian

economy 30 years to return to the economic level of 2010.”¹

|COUNTRY RULING SECT POPULATION2017

SHIITE SUNNI

IRAN SHIITE SUNNI 82,021,564 90% 10%

BAHRAIN SHIITE SUNNI 1,410,942 70% 30%

IRAQ SHIITE SUNNI 39,192,111 60% 40%

LEBANON² SHIITE SUNNI 6,229,794 36% 22%

YEMEN SHIITE SUNNI 28,036,829 35% 65%

KUWAIT SHIITE SUNNI 2,875,422 25% 60%

UAE SHIITE SUNNI 6,072,475 15% 81%

QATAR SHIITE SUNNI 2,314,307 14% 86%

SYRIA SHIITE SUNNI 18,028,549 13% 74%

SAUDI ARABIA SHIITE SUNNI 28,571,770 10% 90%

OMAN² SHIITE SUNNI 3,424,386 5% 45%

JORDAN SHIITE SUNNI 10,248,069 2% 92%

EGYPT SHIITE SUNNI 97,041,072 – 90%

|

Turkey 2,823,987Lebanon 1,005,503

Jordan 648,836Germany 375,122

Iraq 230,836

Egypt 116,013

Sweden 96,914Austria 30,958

Netherlands 28,394Denmark 18,215Bulgaria 15,027Armenia 14,626Greece 14,420

Norway 11,537Switzerland 11,159

Belgium 9,080France 8,991

UK 8,269Spain 8,205Sudan 6,997

USA 6,444TURKEY 35 PER 1,000

LEBANON 162 PER 1,000

In addition to Syrian refugees, Iraq has

over 3.6 million internally displaced

SAUDI

ARABIAEGYPT

YEMEN

―UAE

―KUWAIT

IRANIRAQ

SYRIA

JORDAN―

SUNNI SHIITE DIVIDE2016¹

¹ sources: Columbia University; New York Times; CIA Fact Book; Congressional Research Staff; Pew Research

* Israel is 75% Jewish, 18% Muslim and 2% Christian (according to a 2015 CIA Factbook estimate)

TOP SYRIAN REFUGEE HOST COUNTRIES - 2016¹

² Lebanon is a coalition government and Oman is ruled by Sultan QABOOS, an Ibadi Muslim

Prior to the start of the Syrian Civil War, Jordan was already home to

450,000 Iraqi refugees

SYRIAN REFUGEES

1 million

100K

² source: World Bank

5.4 million Syrian refugees worldwide

Dec 2011 Dec 2017

Sunni

Shiite

Ibadi

Wahhabi

THE TOLL OF WAR IN SYRIA2017²

³ 20% is partially destroyed ⁴ As context, between 2003 and 2012, the U.S. spent $60 billion on Iraq reconstruction

This chart, which shows the rise of

Syrian refugees worldwide since the

start of the war, excludes the 6.5 million internally

displaced in Syria

QATAR ―BAHRAIN

Visual Storytelling for Senior Leaders

DON’T OUTSOURCE

THE ANALYSIS

GREAT DESIGN IS NOT

DEMOCRATIC

ADD BY SUBTRACTING

KNOW YOUR AUDIENCE

START AT THE END

by Beth Sanner

Third wave of the opioid epidemic

0

10,000

20,000

30,000

40,000

50,000

60,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

FENTANYL

Peak motor vehicle fatalities (1972) —

Peak firearm deaths, including suicide and homicide (1993) —

* source: CDC

TOTAL US DRUG OVERDOSE DEATHS 1999 – 2016*

Deaths from fentanyl and other synthetic opioids in dark red

* source: CDC

FIRST WAVEStarts in the 90s when Doctors begin overprescribing legal painkillers like OxyContin

SECOND WAVEAddicts eventually turn to their stronger cousin, heroin

THIRD WAVEDemand for heroin in turn creates opportunity for dealers to offer fentanyl

up to 50xmore potent than heroin

PRE-EPIDEMIC —

In 1999, before the first wave of the opioid epidemic, 16,849 Americans died from drug overdoses.

US DRUG OVERDOSE FATALITIES – PER CAPITA1999*

EPIDEMIC —

Now, largely due to fentanyl—a synthetic opioid—drug overdoses are the leading cause of death among Americans under 50.

US DRUG OVERDOSES FATALITIES – PER CAPITA2016*

The highest per-capita overdose rates in 1999, before the epidemic, were largely limited to the Southwest border region

Exponentially more lethal and potent

Fentanyl kills more people than any other opioid, including prescription pills and heroin, because it’s so easy to overdose.

Cheap to make and easy to buy

Fentanyl is widely available in the US and openly sold by Chinese labs online. Raw materials and equipment are cheap and synthesis only takes a week.

Significantly more profitable

One of the primary reasons for the rapid spread of fentanyl is its significantly high profit margin, especially compared to heroin.

17 years later, the highest fatality rates are concentrated in Appalachia and New England—not the Southwest

Most ever recorded — 63,632

up to 100xmore potent than morphine

† source: DEA

* source: CDC

0 10 20 30 40 50+

Deaths per 100,000

0 10 20 30 40 50+

Deaths per 100,000

† source: DEA

Just two milligrams of fentanyl is lethal; a sugar packet sized bag of pure fentanyl, for example, can kill 5,000 people

$10,000 in profit

$5,000 of pure Chinese fentanyl: $1.92 million in profit, wholesale

$5,000 of Colombian heroin: $75,000 in profit, wholesale

† sources: Bloomberg; DEA; US Senate Committee on Homeland Security and Governmental Affairs

CHINA’S DRUG BAZAAR – ONLINE †―Online distributors across China sell synthetic drugs banned in the US

Number of Companies

PROFIT – HEROIN VS FENTANYL †―

LETHAL DOSE †―

22 June 2018

Third wave of the opioid epidemic

0

10,000

20,000

30,000

40,000

50,000

60,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

FENTANYL

Peak motor vehicle fatalities (1972) —

Peak firearm deaths, including suicide and homicide (1993) —

* source: CDC

TOTAL US DRUG OVERDOSE DEATHS 1999 – 2016*

Deaths from fentanyl and other synthetic opioids in dark red

* source: CDC

FIRST WAVE

SECOND WAVE

THIRD WAVE

up to 50xmore potent than heroin

PRE-EPIDEMIC —

In 1999, before the first wave of the opioid epidemic, 16,849 Americans died from drug overdoses.

US DRUG OVERDOSE FATALITIES – PER CAPITA1999*

EPIDEMIC —

Now, largely due to fentanyl—a synthetic opioid—drug overdoses are the leading cause of death among Americans under 50.

US DRUG OVERDOSES FATALITIES – PER CAPITA2016*

Exponentially more lethal and potent

Fentanyl kills more people than any other opioid, including prescription pills and heroin, because it’s so easy to overdose.

Cheap to make and easy to buy

Fentanyl is widely available in the US and openly sold by Chinese labs online. Raw materials and equipment are cheap and synthesis only takes a week.

Significantly more profitable

One of the primary reasons for the rapid spread of fentanyl is its significantly high profit margin, especially compared to heroin.

Most ever recorded — 63,632

up to

more potent than morphine

† source: DEA

* source: CDC

0 10 20 30 40 50+

Deaths per 100,000

0 10 20 30 40 50+

Deaths per 100,000

† source: DEA

100x

$10,000 in profit

$5,000 of pure Chinese fentanyl: $1.92 million in profit, wholesale

$5,000 of Colombian heroin: $75,000 in profit, wholesale

CHINA’S DRUG BAZAAR – ONLINE †―

† sources: Bloomberg; DEA; US Senate Committee on Homeland Security and Governmental Affairs

Number of Companies

PROFIT – HEROIN VS FENTANYL †―

LETHAL DOSE †―

22 June 2018

Visual Storytelling for Senior Leaders

GREAT DESIGN IS NOT

DEMOCRATIC

ADD BY SUBTRACTING

KNOW YOUR AUDIENCE

START AT THE END

DON’T OUTSOURCE

THE ANALYSIS

by Beth Sanner

—— P E O P L E & S O C I E T Y ——

TurbulentThe Sunni-Shiite divide underpins much of the discord in the region

―

DisplacedDisplacement and reconstruction costs will impact the region for decades

―

D E S T R O Y E DD I S P L A C E D

K I L L E D C O S T

7% HOUSING STOCK³ HALF THE POPULATION 400,000 – 470,000 $226 BILLION⁴

SYRIAN REFUGEES - By Country2016¹

5.4 million total Syrian refugees worldwide.

Circle size represents the total number of Syrian refugees living in each country. Green circles are countries in our AOR. Grey circles are outside our AOR. The larger the circle, the more Syrian refugees

¹ source: UN

Turkey hosts more Syrian refugees than any other country

(2.82 million)…

…However, Lebanon and Jordan have absorbed more per capita by a wide margin: 162 and 63

(per 1,000) vs 35 for Turkey

N E A R E A S T

|

“Even if the conflict ceased now [2014] and GDP grew at an average rate of 5% each year, it is estimated that it would take the Syrian

economy 30 years to return to the economic level of 2010.”¹

|COUNTRY RULING SECT POPULATION2017

SHIITE SUNNI

IRAN SHIITE SUNNI 82,021,564 90% 10%

BAHRAIN SHIITE SUNNI 1,410,942 70% 30%

IRAQ SHIITE SUNNI 39,192,111 60% 40%

LEBANON² SHIITE SUNNI 6,229,794 36% 22%

YEMEN SHIITE SUNNI 28,036,829 35% 65%

KUWAIT SHIITE SUNNI 2,875,422 25% 60%

UAE SHIITE SUNNI 6,072,475 15% 81%

QATAR SHIITE SUNNI 2,314,307 14% 86%

SYRIA SHIITE SUNNI 18,028,549 13% 74%

SAUDI ARABIA SHIITE SUNNI 28,571,770 10% 90%

OMAN² SHIITE SUNNI 3,424,386 5% 45%

JORDAN SHIITE SUNNI 10,248,069 2% 92%

EGYPT SHIITE SUNNI 97,041,072 – 90%

|

Turkey 2,823,987Lebanon 1,005,503

Jordan 648,836Germany 375,122

Iraq 230,836

Egypt 116,013

Sweden 96,914Austria 30,958

Netherlands 28,394Denmark 18,215Bulgaria 15,027Armenia 14,626Greece 14,420

Norway 11,537Switzerland 11,159

Belgium 9,080France 8,991

UK 8,269Spain 8,205Sudan 6,997

USA 6,444TURKEY 35 PER 1,000

LEBANON 162 PER 1,000

In addition to Syrian refugees, Iraq has

over 3.6 million internally displaced

SAUDI

ARABIAEGYPT

YEMEN

―UAE

―KUWAIT

IRANIRAQ

SYRIA

JORDAN―

SUNNI SHIITE DIVIDE2016¹

¹ sources: Columbia University; New York Times; CIA Fact Book; Congressional Research Staff; Pew Research

* Israel is 75% Jewish, 18% Muslim and 2% Christian (according to a 2015 CIAFactbook estimate)

TOP SYRIAN REFUGEE HOST COUNTRIES - 2016¹

² Lebanon is a coalition government and Oman is ruled by SultanQABOOS, an Ibadi Muslim

Prior to the start of the Syrian Civil War, Jordan was already home to

450,000 Iraqi refugees

SYRIAN REFUGEES

1 million

100K

² source: World Bank

5.4 million Syrian refugees worldwide

Dec 2011 Dec 2017

Sunni

Shiite

Ibadi

Wahhabi

THE TOLL OF WAR IN SYRIA2017²

³ 20% is partially destroyed ⁴ As context, between 2003 and 2012, the U.S. spent $60 billion on Iraq reconstruction

This chart, which shows the rise of

Syrian refugees worldwide since the

start of the war, excludes the 6.5 million internally

displaced in Syria

QATAR ―BAHRAIN

Visual Storytelling for Senior Leaders

ADD BY SUBTRACTING

KNOW YOUR AUDIENCE

START AT THE END

DON’T OUTSOURCE

THE ANALYSIS

GREAT DESIGN IS NOT

DEMOCRATIC

by Beth Sanner

21 November 2019Disease, Tariffs Affecting Asian Imports of US Pork and Soybeans

0

100

200

300

2014 2015 2016 2017 2018 2019

China’s Pork Imports from the US (1,000 tons)

0.0

1.0

2.0

3.0

4.0

2014 2015 2016 2017 2018 2019

Vietnam's Pork Imports from the US (1,000 tons)

250

300

350

400

450

500

Jan 17 Apr 17 Jul 17 Oct 17 Jan 18 Apr 18 Jul 18 Oct 18 Jan 19 Apr 19 Jul 19

US Soybean

Brazilian Soybean

US and Brazilian Soybean Export Prices (US$ per ton)

Pigs are fed a mixture of processed

Asian farmers have culled hundreds of

soybeans and corn

millions of pigs since August 2018

Jun 2018

Aug 2019 Chinese state media announces that Chinese

firms will stop buying US farm goods

China announces 25% tariffs on US soybeans