Visual Rhetorical Analysis

By Jill Manzo, Brad Jackson, Michael Lanciotti

Content

• sells both an idea and a product

• selling deodorant, body spray, and body wash

• presents the idea that if the viewer uses axe products then they will be more sexually attractive

Theme

• The ingrained message in the ad is that if men use axe products they will be more sexually attractive to women.

• The viewer believes this message because the female clothing is doing scandalous things to the pair of jeans

• The female clothing is shown as more revealing than the male clothing.

Character and Setting

• Charactero The blouse and what it is doing is the featured

piece.o Sexual themes connect well with target

audience

• Settingo Sunlighto Hanging clothes out to dry

Layout and Design

Pathos Appeal

• appeals to audience

• outlines sexual thoughts/desires

• Jeans are common attire for audience

• everyone wears socks