Visual Rhetoric and “Reading” t he Body
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Transcript of Visual Rhetoric and “Reading” t he Body
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Visual Rhetoric and “Reading” the Body
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Just like written texts, visual images are used to communicate messages
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In fact, even before written texts, humans used images to communicate.
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We see visual rhetoric in art:
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In politics:
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In advertising:
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Let’s take a simple advertising image and break it down:
• To decode this image, we need to break down both the symbolic and literal messages.
• Literal = denoted• Symbolic =
connoted
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Denoted Images• What are the literal
messages in this image?
• Tomato, Onions, Mushroom, Pepper
• Pasta, cheese, sauce
• Market bag
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Connoted Images• What are the symbolic messages in
this image?• The half-open bag signifies return
from market• The produce – tomatoes,
mushroom, onions, and pepper signify freshness and Italianicity (authenticity)
• The composition of the image recalls the composition of a still life painting, which in turn signifies wealth and plenty.
• The text in this image has a symbolic message too!
• What do “A L’Italienne de luxe” and the Italian words on packaging symbolize for the “reader” of this image?
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Rhetorical Situation• Purpose• Genre• Audience• Tone
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Rhetorical Strategies• Ethos• Pathos • Logos
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Using what you’ve learned about denoted and connoted images, the rhetorical situation, and rhetorical strategies, compare and contrast the previous painting by Norman Rockwell to this one.
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Reading Bodies
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Just like objects, bodies are used in images to convey messages.
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What we do with our bodies also contributes to the “text” that is our body.
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Let’s look at the characters from Glee to see what this means:
• Clothing• Makeup• Accessories• Body Art/Tattoos• Hair• Facial expressions• Posture• Movement• What do these things
communicate about a person?
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Jocks and Cheerleaders
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Rachel
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Kurt
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Tina
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Quinn
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Quinn v.2
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Our bodies as texts
• Just as written texts are written and then read, our bodies are also “written” and then “read.”
• Our bodies are read by others – they are decoded, interpreted, and given meaning.
• Our bodies have denoted and connoted meanings.
• The connoted meanings of our bodies are influenced not just by how we “write”/manipulate/create/adorn our bodies, but also by how culture/society interprets bodies like ours.
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Bodies are used in images to express cultural norms and expectations.
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What does this image say about the female body?
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In contrast, what does this one say?