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Caitlin PereiraMassachusetts College of Art and Design

Utilizing Blogs to Improve and Market Resources28th Annual Conference of the Visual Resources Association

Atlanta, GeorgiaMarch 17, 2010

The ProblemThe slide is dead, long live the (digital) slide!

Faculty are no long using the slide collectionCurrent students have never, and likely will never use the slide collection

The New Opportunity

Think of yourself as an information hub – an aggregator and a linker to others who have useful, interesting material. --- Links are the currency of the internet, partnership/affiliate relations are the norm.  That's how you build social capital.

        - Lee Raine, How Libraries Can Survive in the New Media Ecosystem

(http://www.pewinternet.org/Presentations/2009/How-libraries-can-

survive-in-the-new-media-ecosystem.aspx accessed May 1, 2009)

•Quick notes, fun stuff, updates

•Resources worth talking about•Updates to our local database•Campus and area events

•All resources and tools that we find along our way

Building readership

Shamelessly plug your blog

Be where the faculty members are

Keep posting even when you are busy

Classic outreach with a virtual space

Sticking our brand on everything

Student and Staff produced videos

http://visualresourcefulness.wordpress.com/2010/03/17/happy-saint-patricks-day/