VISUAL_O DE .

content

figure/ground

similarity

proximity

closure

continuance

translation

rotation

reflection

glide/reflection

dilation

structured space

symmetric balance

asymmetric balance

ambiguous balance

neutral balance

figure/ground to distinguish between the main object of focus and the

background

sim

ilarit

y th

e as

soci

atio

n of

figu

res

wit

h si

mila

r cha

ract

eris

tics

and

attr

ibut

es a

n as

soci

atin

g th

em a

s a

grou

p

proximitythe way that the eye favors objects that are near each other,

and how the objects form a group

closurethe way the eye and brain sense a need for closure in an incomplete object or figure

cont

inua

nce

a de

sign

or o

bjec

t tha

t lea

ds th

e vi

ewer

s ey

e to

follo

w a

dir

ecti

on.

Eve

n if

the

dire

ctio

n le

ads

off t

he p

age

translation to take an image or object, and repeat them in a

sequence of vertical, horizontal, or both

rotationtaking a image or object and rotating it from 1 to 359 degrees in either direction

reflectionto mirror an image or object to show it in a reverse direction

glide/reflection to take an image or object, and mirror it. Then move the mirrored object up, down, left, or right while leaving the original object in its place

dilation taking a image or object and showing different sizes

within a sequence of a grid. This would include from

small to large, vice versa, or sometimes both.

stru

ctur

e 1

stru

ctur

e 2

stru

ctur

e 3

stru

ctur

e 4

stru

ctur

e 5

stru

ctur

e 6

symmetric balancea compositional balance that lies equally over the central axis

of the page

asymmetric balance a compositional balance that lies unequally over the central axis of the page

ambiguous balancea compositional balance that is unpleasing to the eye, and lies slightly

uncentered on the central axis

neutral balancea compositional balance that shows randomness all

over the page and the central axis

® kaylie beckley, 9/20/2012

completed as a requirement for visual communication in the

graphic design department at the kansas city art institute.

michael kidwell, assistant professor.