visual Merchandising guide>> Main autuMn 2012 www.blendcompany.com

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Rough autumn nature meets urban living and bright colour splashes in Blend’s Main autumn 2012 col-lection. an authentic approach to modern styles creates a vintage feeling. Chunky knits, printed jersey tees and warm jackets in autumn colours mixed with denim and subtle feminine details are the core of the collection. a long with hand drawn animal prints, army touches and heavy yarn details.

the season’s nuances of dusty green, brown and off white aremixed with bright colours such as pink, warm orange and touchesof neon. Cool and striking multi-colour patterns on knits, tops and dresses draw attention as well as the details on a canvas belt deco-rated with indian-inspired pearls.

Denim, cotton, flannel and wool are essential in the new collection. the fabrics are heavily washed for the perfect worn expression.

Printed leggings, woollen hats and colourful scarves definitely add that something extra to the perfect autumn look.

Main trends in the Main Autumn 2012 collection- a north american authentic vintage feeling- Bold prints and knit patterns, perfect for brightening up cold weather wardrobes- Cozy winter jackets, with work wear details- Lots and lots of soft chunky knit to keep you warm

authentic styling >> PRess ReLease

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- a wide denim range with great fits and value for money

- new super skinny jeans in a soft and more feminine quality that feels like a second skin - at a fantastic price

- enhanced knitwear and outerwear assortement

- excellent campaign offers that give you a commercially strong set up

the blend advantage>> Reasons to Buy

- a north american authentic vintage feeling

- Bold prints and patterns that brighten up the season

- Cozy winter jackets with work wear details

- Lots and lots of soft chunky knit to keep you warm

collection highlights

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- feMinine siMPLiCity

- CoMMeRCiaL ConsistenCy

- CoLouRfuL CheCkeD univeRse

- DeniM heRitage

blend brand values>> the fouR CRuCiaL funDaMentaLs

as a natural beauty she exudes a feminine attitude and an open-mindedness. this combined with an extrovert personality creates a powerful cocktail, keeping in

mind that the very core of her is quite sensible. take a look at her wardrope and you will discover loads of denim paired with colour-ful checks. her style is all natural

with a “mean eye“ for all the little details. her main object is creating an easy sence of pure simplicity. this to her is almost an art form.

about her...

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>> BRanD iD

evening star>> a new LiMiteD seLeCtion within BLenD

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evening star introduces a more dressed and feminine selection in the Blend collection.

she likes to dress up for the moment and she enjoys a little rock-star glam-our. she loves to sparkle in the new evening star selection by Blend. this new limited selection of the Blend collection is named evening star and it is dedicated to the Blend girl who wants to shine a little brighter and indulge herself with something extra glamorous. evening star emphasizes the femi-nine elements with stylish details and urban elegance - classy and dazzling - always true to the Blend spirit and fashion but with a more dressed look and added value.

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with a commitment to commer-ciality and consistency, Blend’s collections bring a branded image full of creativity and imagination in structured and color-coordinated deliveries - ensuring sell-through to our customers and satisfaction to the consumers.

our goal is to design and deliver a comprehensive product offering that has commercial appeal. the collection and delivery structure

with coordinated colour schemes takes on a retail mindset that ensures the proper product mix of basic, core and profile styles to achieve profitability.

this collection structure is the basis of our business model. each style is carefully designed and selected for the season and visualised in this guide for easy reference.

coMMercial collection structure

>> CoRe styLes

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colour story>> august

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trends>> august

in order to maximize full potential of marketing, Blend has high-lighted these core styles to use as

reference for mannequin dressing. these chosen styles will have the most marketing push behind them.

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>> augustshirt 2515 Denim 6522 - 731

>> augustt-shirt 4564Jacket 1528

tights 9539Denim shorts 6528-731

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soft shop >> august

Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

higher priced articles and strong BRanD iD styles are to be placed on the wall.

Less expensive articles made to be “fast runners“ with a high turnover

potentional are to be placed on tables and floor racks.

table: t-shirts, knitwear, sweat-shirts, denim.

floor rack: coats, jackets, sweat-shirts, denim, dresses.

a correct price diamont set up in your store, ensures you have all price levels in the collection rep-resented in all the correct areas of the store.

the Blend product mix is defined as follows:

- 2 coats/jackets- 2-4 knitwear- 2-4 dresses- 2-4 skirts/shorts- 3 denim/bottom- 3 t-shirts/long and short sleeve- 3 sweatshirts

accessories are included to complete the ensemble.

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1527 2509 2515 2524 3515

3516 4557 4564 5512 6515-727

6515-726 6526-938 6528-731 6532-732 6536-722

6537-886 7514 8544 9528

core styles >> august

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3510 4557 6515-727 6515-726

Please use this reference as a guideline when merchandising a Blend table display. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

a Blend table display should contain the following:

example 1: - 1 knitwear ie. box- 1-2 denim/bottom

example 2: - 1 t-shirt ie. box- 1-2 denim/bottom

table display >> august

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1550 1551 6515-726

floor rack >> august

Please use this reference as a guideline when merchandising a Blend floor rack. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

a Blend floor rack should contain the following:

example 1: - 1 coat- 1 denim/bottom

example 2: - 1 sweatshirt ie. box- 1 denim/bottom

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colour story>> sePteMBeR

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trends>> sePteMBeR

in order to maximize full potential of marketing, Blend has high-lighted these core styles to use as

reference for mannequin dressing. these chosen styles will have the most marketing push behind them.

>> septeMberDress 8542 Cardigan 3539

>> septeMberDress 8534Jacket 1554

Denim shirt 6535 - 746

>> septeMberDress 3537Jacket 1537hat 9530

scarf 9533gloves 9529

>> septeMbert-shirt 4558Cardigan 3517

Cardigan 3520Denim 6515-023

>> septeMbert-shirt 4540Cardigan 3511

waistcoat 3521Denim 6515-727

>> septeMbershirt 2517waistcoat 1532

Denim 6515-726

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soft shop >> august

Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

higher priced articles and strong BRanD iD styles are to be placed on the wall.

Less expensive articles made to be “fast runners“ with a high turnover

potentional are to be placed on tables and floor racks.

table: t-shirts, knitwear, sweat-shirts, denim.

floor rack: coats, jackets, sweat-shirts, denim, dresses.

a correct price diamont set up in your store, ensures you have all price levels in the collection rep-resented in all the correct areas of the store.

the Blend product mix is defined as follows:

- 2 coats/jackets- 2-4 knitwear- 2-4 dresses- 2-4 skirts/shorts- 3 denim/bottom- 3 t-shirts/long and short sleeve- 3 sweatshirts

accessories are included to complete the ensemble.

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1526 1535 1537 1553 2517

2523 3511 3512 3520 3521

3539 4525 4540 4558 6515-023

6519-723 6521-985 6527-742 7518-023 8516

8522

core styles >> sePteMBeR

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1554 8534 6527-742

floor rack >> sePteMBeR

example 1: - 1 coat- 1 dress- 1 denim/bottom

example 2: - 1 sweatshirt ie. box- 1 denim/bottom

Please use this reference as a guideline when merchandising a Blend floor rack. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

a Blend floor rack should contain the following:

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6527-742 8542

floor rack >> sePteMBeR

example 1: - 1 coat- 1 dress- 1 denim/bottom

example 2: - 1 sweatshirt ie. box- 1 denim/bottom

Please use this reference as a guideline when merchandising a Blend floor rack. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

a Blend floor rack should contain the following:

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colour story>> oCtoBeR

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trends>> oCtoBeR

in order to maximize full potential of marketing, Blend has high-lighted these core styles to use as

reference for mannequin dressing. these chosen styles will have the most marketing push behind them.

>> octoberwaistcoat 1523Denim Jacket 6536-722Denim 6523-734

hat 9524gloves 9525

>> octobertank 4545Denim 6519 -723

Denim shirt 6534-749

>> octobershirt 2521Denim 6525-735

scarf 9518

>> octoberDress 8540Cardigan 3527

scarf 9537

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soft shop >> august

Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

higher priced articles and strong BRanD iD styles are to be placed on the wall.

Less expensive articles made to be “fast runners“ with a high turnover

potentional are to be placed on tables and floor racks.

table: t-shirts, knitwear, sweat-shirts, denim.

floor rack: coats, jackets, sweat-shirts, denim, dresses.

a correct price diamont set up in your store, ensures you have all price levels in the collection rep-resented in all the correct areas of the store.

the Blend product mix is defined as follows:

- 2 coats/jackets- 2-4 knitwear- 2-4 dresses- 2-4 skirts/shorts- 3 denim/bottom- 3 t-shirts/long and short sleeve- 3 sweatshirts

accessories are included to complete the ensemble.

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1524 1538 2521 2522 3525

3526 3527 4545 4547 4563

6506-722 6517-733 6522-731 6523-734 6534-749

8529

core styles >> oCtoBeR

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Merchandise Material >> oCtoBeR

MannequineuR 150

sMaLL Bag 36 × 30 cmstyle no. 9951-11 0800Price per box (500 pcs.)

MeDiuM Bag 50 × 40 cmstyle no. 9951-11 0801Price per box (500 pcs.)

LaRge Bag 59,5 × 50 cmstyle no. 9951-11 0802Price per box (250 pcs.)

euR 36,00gB 32,00it 36,00

Dkk 265,00sek 354,00nok 295,00

euR 73,00gB 65,00it 73,00

Dkk 541,00sek 722,00nok 602,00

euR 57,00gB 50,00it 57,00

Dkk 420,00sek 560,00nok 467,00

tee hangeRstyle no. 0115-11 8815

euR 1,18gB 1,00it 1,18

Dkk 9,00sek 12,00nok 10,00

JaCket hangeRstyle no. 0116-11 8813

euR 1,69gB 1,59it 1,69

Dkk 12,50sek 15,50nok 14,50

Pants hangeR 36 cmstyle no. 0117-11 8817

euR 1,05gB 0,95it 1,05

Dkk 8,00sek 10,00nok 9,00

Jeans hangeR 28 cmstyle no. 0117-11 8825

euR 1,35gB 1,20it 1,35

Dkk 10,00sek 13,00nok 11,00

Package A: Customers who place a minimum order of 4.000 euro from this collection will receive a complimentary marketing kit, Package a. to receive this market-ing kit, you must place an order directly in PCo or teX400 – style

no. 0200-11 8892. Deadline for placing an order is March 23rd.

Package B: all customers are entitled to the below marketing kit, Package B. to receive this market-ing kit, place an order directly in

PCo or teX400 – style no. 0200-11 8893. Deadline for placing an order is March 23rd.

your marketing kit will be shipped directly to each store beginning of august 2012.

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blend Marketing articles >> fRee MaRketing aRtiCLes

iMage CataLogue inCL. LookBook*

visuaL MeRChanDising guiDe*CaRDBoaRD* 28 cm wide x 48 cm high

*not final content and layout

Package A - style no. 0200-11 8892

(min. order 4.000 euro)

Package B - style no. 0200-11 8893

(free for all)

CaRDBoaRD*28 cm wide x 48 cm high

Logo sign*

Logo sign*

BLenD a/sedisonvej 4

Dk-7100 vejle tel. +45 7943 3000 fax +45 7943 3005

www.blendcompany.com www.webshop.btx.dk

>> Main autuMn 2012 www.blendcompany.com