Visual Merchandising Guide SO2013
description
Transcript of Visual Merchandising Guide SO2013
VISUAL MERCHANDISING GUIDEspring opening 2013
02
the fundamentals
FUNDAMENTALS OF THE ICHI TEMPERAMENT
Feminine and sensualedgy, urban and arty
extraordinary but easy to wear
03
about her
The ICHI girl takes her inspiration from everywhere
but knows exactly where she wants to go in life.
She expresses her attitude through her feminine,
edgy way of dressing, inspired by urban culture
and art.
Her life is here and now. What was and what could
have been is of no use. She dresses to express
the mood of the moment and makes extraordinary
clothes look so easy to wear. Everyday is fashion
day and she knows how to look like a million
without spending one.
The vintage style of her grandmother, Berlin’s art
scene or Café de Flore in Paris. The ICHI girl
makes sense of it all and dares to combine the
unthinkable. The result is her dynamic, easy-
going and yet sophisticated look. Her admiring
friends wonder how she does it. Well, she dares.
tHe iCHi girl dares
shirt: i-jana-ls
04dress: kama-dr1
commercIal collectIon structure
ICHI is proud to be merchandised in your shop. Our
aim is to maximise your sales. Our collections are
designed, made and delivered with this purpose. ICHI’s
six yearly Main Collections supplemented by six
Express Collections already guarantee that your shop
is perfectly up to date, all year round.
But in order to further fine tune to the exact needs of
your shop, our main collections are divided into monthly
Palette Collections.
An ICHI Palette Collection is a colour coordinated mix
of basic, core and profile styles. The palette concept
ensures that the colours of each month’s styles match
perfectly when merchandised and of course, when
bought and worn by your customers.
These core styles are the basis of the collections. Each
style is carefully selected, designed for the season and
visualised in the monthly Palette Collections in this
guide for easy reference.
Palette ColleCtions
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press release
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she has the side window of her vintage VW rolled down, her hair is blowing in the wind. she follows the winding alley through the undulating landscape. the flowering fruit trees form rolling hills of white and pink, now covered in the orange rays of the sinking sun. As she passes another hilltop she spots the old house on the coast. And behind it the sea forms a cool blue background to the perfect landscape.
iChi’s spring is warm orange, coral and hot pink. But it is also cool blue with green hues. two distinct colour families. retro flowers and vintage knit patterns represent a laidback style. Feminine meets casual with a touch of the 1970’es and a new found respect for na-ture. it’s all so iChi!
blowing in tHe wind
dress: i-gina-dr
January trend
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january Palette ColleCtion
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top: i-culu-to × shorts: i-hael-sho
Hang it!
January palette collectIon
09
January palette collectIon
style it!Here is how to dress your mannequins with perfectly matching ICHI styles
010
jACket: i-iona-ja
top: i-karo-ss
jeAns: u-katie-je 6550-5476
jACket: i-tea-ja
jeAns: i-erin-je 6153-5465
shirt: i-adisu-sh
jeAns: i-erin-je 6154-5466
dress: i-gina-dr
January palette collectIon
style it!Here is how to dress your mannequins with perfectly matching ICHI styles
011
top: i-barik-sh
jeAns: i-erin-je 6153-5465
dress: i-kama-dr1
Leggings: i-vita-le
shirt: i-bila-sh
jeAns: i-erin-je 6153-5465
jACket: i-soom-ja
top: i-kimo-ms
shorts: i-hael-sho
January palette collectIon
Colour palette
Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
sHow it!A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections.
The items are created to complement each other for a visual aesthetic and commercial merchandising.
ICHI SoFt SHop SHoulD CoNtaIN
2 jACkets3 t-shirts 2 sLinkY/FeMinine tops1 shirts2 dresses 2 jeAns/BottoMs1 skirt2 knitWeAr
Remember accessories such as belts and scarves.The items are created to complement each other for aesthetic and effectivemerchandising.
012
6154-5466Color: 561
January palette collectIon
Palette styles
i-CuLu-to i-MAki-Ls i-oMso i-jAnA-Lsi-tuuM-jA
i-siF-jA
i-BArik-sh i-jArA-ss1 i-kAro-ss i-kiMo-Msi-jArA-ss4i-AriM-sh
i-soVA-jA i-CuLu-dr i-heLi-je i-erin-je
013
2001-5107Color: 495
2087-5526Color: 261
2099-5527Color: 900 3127-5490
Color: 655
3150-5560Color: 112
4115-5104Color: 264
4118-5104Color: 100 4121-5482
Color: 112
4123-5483Color: 400
4129-5488Color: 261
8165-5527Color: 261
6158-5469Color: 564
1114-5510Color: 226
1112-5505Color: 400
1100-5456Color: 400
February trend
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t-shirt: i-luri-ss1
february trend
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February Palette ColleCtion
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top: i-assis-to × jeAns: i-hisa-je 6161-5471
Hang it!
february palette collectIon
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february palette collectIon
style it!Here is how to dress your mannequins with perfectly matching ICHI styles
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shirt: i-assit-sh
shorts: i-dippo-sh
dress: i-brei-dr jACket: i-snog-ja
jeAns: i-erin-je 6153-5465
top: i-assis-to
jeAns: i-hisa-je 6161-5471
february palette collectIon
style it!Here is how to dress your mannequins with perfectly matching ICHI styles
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top: i-jara-ss2
skirt: i-gail-sk
jACket: i-tuum-ja
sCArF: i-xim-sc
jeAns: i-erin-je 6154-5466
dress: i-moll-dr
jeAns: i-hea-je
jACket: i-iona-ja
top: i-luri-ss2
Leggings: i-karen-le
february palette collectIon
Colour palette
Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
sHow it!A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections.
The items are created to complement each other for a visual aesthetic and commercial merchandising.
ICHI SoFt SHop SHoulD CoNtaIN
2 jACkets3 t-shirts 2 sLinkY/FeMinine tops2 shirts2 dresses 2 jeAns/BottoMs1 skirt2 knitWeAr
Remember accessories such as belts and scarves.The items are created to complement each other for aesthetic and effectivemerchandising.
020
february palette collectIon
Palette styles
021
3122-5502Color: 020
3123-5502Color: 020
6153-5465Color: 560
i-teA-jA
i-Muki-Ls
i-erin-je
4136-5566Color: 100
4137-5566Color: 100
9084-5164Color: 021
i-Luri-ss2
i-ginA-dr
u-kAtie-je 6550-54766155-5467Color: 562
6165-5472Color: 568
6168-5475Color: 572
i-ionA-jA
i-Assis-to
i-kAtie-je
1106-5451Color: 655
4181-5259Color: 655
7081-5537Color: 655
i-Muki-CA
i-kuYt-Ms
i-kAren-Le
2106-5532Color: 112
6157-5009Color: 930
8171-5532Color: 112
i-Assis-dr
i-Luri-ss1
i-heA-je
6162-5473Color: 569
1117-5507Color: 228
i-snog-jA
i-hAeL-sho
reasons to buy
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SECURE A OPTIMAL RANgE OF gOODS AND NEW DESIgNS DURINg THE SALE
THE EDgy DESIgN OF THE ICHI UNIvERSE WILL CONvEy A TRUE SPRINg FEELINg TO yOUR SHOP
COvER THE NEED FOR LIgHT & BRIgHT ICHI STyLES
SECURE ICHI'S vERSATILITy WITH A PERFECT TREND, PRICE AND PRODUCT MIx
SECURE A HIgH PROFIT DURINg THE SALES
BE THE FIRST TO INSPIRE
buy iCHi's sPring oPening ColleCtion beCause
denmark (Head oFFiCe): +45 79 43 30 00 . belgium/luxembourg: +32 3 280 10 10 . Finland: +358 (0) 9 870 3061 . FranCe: +33 486 110 114 . germany: +49 211 688752 00 . greeCe: +30 210 2770050 . Hungary: +36 309541321 . ireland/nortHern ireland: +353-225 34 10 italy: +39 06 5020400 . tHe netHerlands: +31-0-20-4080308 . norway: +47-52 84 51 70 . Poland: +48 184490020 . russia: +7 495 755 65 48 . sPain/Portugal/andorra: +45 79433000 . sweden: +46-0-31-748 38 38 . united kingdom: +44 2074 368 332 www.iCHi.biz