enagarieThe

Nick deAnda, Megan Hayes, Esther Nicks, and Whitney Phillips

The Menagerie•Eclectic, whimsical and mysterious with clean modern lines

•Mission is to provide an establishment of constant curiosity and endless luxury

•First store location in Dallas Texas

Target Market• “The Menagerie,” is a retail store that will

cater to men and women between the ages of 25-34

• The store will provide an entire story and lure customers in with lifestyle marketing

• The store goal is to for it to fit in smoothly with the community of the Dallas culture

• “The Menagerie,” will rely on positive word of mouth and social media websites such as Facebook and Twitter to back up its marketing campaign for the target market

Logo

•The logo is a simple combination of luxury and curiosity to embody the brand image

Men’s Merchandise

Women’s Merchandise

Home Merchandise

Atmospherics• Lighting

The Menagerie uses layered lighting to create a mood in the store. Spotlights are used to draw attention to special areas of the store.

•SoundCalm music playlists by artists such as Adele, Maroon 5 and Ryan Adams

Atmospherics• Create a atmosphere that

increases customers curiosity and desire to shop.

• SightThe store has an engaging visual quality.

Through sight, sound and touch the Menagerie creates a atmosphere that encourages customers to feel comfortable and relaxed.

Conversational Signs• Window 1:

• “Constant Curiosity” • Window 2

• “Fly into Spring”

Fixtures and fixture plan-o-gram

Fixture plan-o-gram

Lighting and Lighting plan-o-gram

Lighting Fixtures

Lighting and Lighting plan-o-gram

Wall Elevation•The store will contain 3 focus walls•Each will feature seasonal and trend items•The fixtures will also enhance the store atmospherics

Window: Fall• “Constant Curiosity”• Vertical Lines• Fall window• Greens, yellows, browns (fall

colors)

Window: Spring• “Fly into Spring”• Spring Trends

• Birds• Pastels (Pantone Colors)

• Driftwood, Margarita, Solar power

Trend Board

Mannequins

Total 12 forms5 in windows2 in fitting room5 through out store

Changed weekly featuring new merchandise and inspire customers on how to outfit