VISUAL

MERCHANDISING

Presented by:-

Nilanjan Paul &

Amit Abhishek

WHAT IS VISUAL MERCHANDISING ? ?Visual merchandising is the activity and profession of developing

the floor plans and three-dimensional displays in order to maximize

sales.

Both goods or services can be displayed to highlight their features

and benefits. The purpose of such visual merchandising is to

attract, engage, and motivate the customer towards making a

purchase.

Visual merchandising commonly occurs in retail spaces such as

retail stores and trade shows.

HISTORY When the giant nineteenth century dry goods establishments like Marshall

Field & Co. shifted their business from wholesale to retail, the visual display of goods became necessary to attract the general consumers. The store windows were often used to attractively display the store's merchandise.

Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls.

In the twentieth century, well-known artists such as Salvador Dalí and Andy Warhol created window displays.

TECHNIQUES Visual merchandising builds upon or augments the retail

design of a store. It is one of the final stages in setting out a store in a way customers find attractive and appealing.

Many elements can be used by visual merchandisers in creating displays including color, lighting, space, product information, SENSORY inputs (such as smell, touch, and sound) , as well as technologies such as digital displays and interactive installations.

OBJECTIVEThe purpose of visual merchandising is to: Make it easier for the customer to locate the desired

category and merchandise.

Make it easier for the customer to self-select.

Make it possible for the shopper to co-ordinate and accessorise.

Recommend, highlight and demonstrate particular products at strategic locations.

Educate the customer about the product in an effective & creative way.

Make proper arrangements in such a way to increase the sale of unsought goods.

SIGNIFICANCE

Visual merchandising is an

important part of product and

brand management, as well as

marketing. It involves attracting

customers to retail stores and

presenting merchandise in a

manner that will appeal to

consumers. Manufacturing

companies invest significant

resources in researching and

developing products that meet

consumer needs. When products

are brought to market, they must

be displayed effectively so that

they will be noticed and

purchased by target consumers

FUNCTIONS OF VISUAL MERCHANDISING

The process of determining how to merchandise products involves figuring out how to create and arrange visual displays so they are likely to appeal to customers. Professionals who understand what appeals to consumers and what types of displays are likely to induce buying behavior design and execute complex visual merchandising plans for the purpose of maximizing sales.

Visual merchandising also involves arranging and keeping shelf and hanging rack displays full and in good order. Many manufacturers employ merchandising contractors to set up and maintain their product displays in department stores.

Realizing that stores are concerned with overall sales, companies that want to maximize sales of their own product lines recognize the benefits of having merchandisers who work specifically with their product lines.

ELEMENTS USED FOR DISPLAY

TYPES OF VISUAL MERCHANDISING

One type of visual merchandising involves setting up visual displays in the windows of upscale retail establishments.

This type of merchandising is usually carried out by store employees, who select products to feature and then design themed displays around the chosen items.

The idea behind this type of merchandising is to increase traffic to the store and to promote sales.

WINDOW SIZE AND STYLE

1) CLOSED WINDOW 2) OPEN BACK WINDOW

2) RACK WINDOW

1) WINDOW DISPLAY

TYPES OF DISPLAYS USED IN VISUAL MERCHANDISING

3) CORNER WINDOW

4) FOCUS WINDOW

5) SHOWCASE WINDOW

TIME FRAME Maintaining effective visual merchandising is an

ongoing process. It's important to update product displays regularly. Consumer behavior and product needs change with the seasons, so displays need to change several times each year.

When new products are shipped to retailers, manufacturers and merchandising contractors also send detailed diagrams that show how the displays should be set up. These diagrams are called Plan-O-Grams, and they show where and how merchandise should be arranged.

CONSIDERATIONS When deciding how to merchandise products, it is important to consider

how potential customers respond to the visual elements of displays.

For example, it's important not to crowd too many items onto shelves or

hooks.

It's also necessary to keep like items together, arranging colors so that the

light colors are on the left side of the display with darker colors on the

opposite side.

CONCLUSION

Any company that manufactures or markets products through retail establishments must utilize effective visual merchandising techniques in order to win the battle for market share.Visual merchandising is the art of presentation, which put the merchandise in focus.

Hence, we may conclude by stating that Visual Merchandising has emerged as an important factor that helps in boosting up the sales and ultimately maximizes the level of profit for an enterprise.

THANK YOU