Visual MarketingVisual Marketing The Renewed

Experience@AreMorch Are Morch – Hotel Blogger Are Morch

Who I am 1

• Born in Norway• Certified in Hospitality Management from eCornell• Certified in Hospitality Digital Marketing from HSMAI• Certified in Introduction to Global Hospitality Management from

Cornell University• Worked w/ Intercontinental Hotel Group & Starwood Hotels and

Resorts• Manage Hotel LinkedIn Groups & Hotel Social Media &

Collaboration Community on Google+ • Experienced Independent Hotel Blogger• Speaker Hotels & Social Media• Social Media Manager for Hotels• Drive a Harley Davidson Trike• Horse rescuer

Intro 2

• Visual marketing is the art of studying the relationship between an object, the context it is placed in and its relevant image

• Types of visual marketing:• Eye catching photos• Quotes – etc. use Canva for great display• Call To Action• Relevant brand images / 360 photos• Data presentation – Infographics – graphs • Engaging videos• 1-2-3 step tips or How To’s• Screenshots• Memes• Video – 360 video presentation• Live Video• Augmented Reality

Stats 3

• Colored visuals increase people's willingness to read a piece of content by 80%

• When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later

• 46% of marketers say photography is critical to their current marketing and storytelling strategies

• Content with relevant images gets 94% more views than content without relevant images

• 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.

• In 2015, mobile video plays exceeded 44% -- up 74% from 2014 and up a whopping 844% since 2012

• It is predicted that 74% of all Internet Traffic in 2017 will arrive from video

• 90 percent of the information your brain receives is visual• 65 percent of people are visual learners

Storytelling 4

1. Select Story Channel2. Solicit Story tellers3. Set the scene for Storytelling4. Request Permission!!5. Thanks and recognition6. Repurpose the Stories

People following directions with text and illustrations do 323% better than people following directions without illustrations.

5Let your fans tell the stories

Research have shown that when a brand their value proposition aligned with a purpose driven story in place then it will:• Outperform general market 15:1• Outperform comparative brands 6:1• Revenue grows 4 times faster• Generate jobs 7 times faster• Stock prices grow faster

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Video Stories

• Brands that actively use videos require 27% fewer unique visits to generate leads

• It is proven to reduce cost while it increase sales• Website with video has almost doubled their

conversion rates• Online video ads has increased sales with 6%

Video marketing is growing at a very fast pace. Its success in terms of ROI is due in part to its excellent capacity for story telling – video can help brands sell ideas and emotions better than any other medium.

7The future

• Augmented reality (AR) is the integration of digital information with live video and the user's environment in real time. Devices used for Augmented Reality are commonly those of a computer, a camera, a processor and a screen.Augmented Reality recognizes a visual picture or film, blends new information, and displays the virtual result. All of this takes place in real time, producing extraordinary experiences.

• Pokémon GO has taken advantage of AR. It has stirred curiosity and attracted crowds participating in temporary micro-moments

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Where you can find Are Morch – Hotel Blogger & Social Media Manager

Blog: http://aremorch.comFacebook: https://www.facebook.com/HotelBloggerTwitter: https://twitter.com/AreMorchLinkedIn: https://www.linkedin.com/in/aremorchGoogle+: https://plus.google.com/u/0/+AreMorchHotelBloggerPinterest: https://www.pinterest.com/aremorch/Instagram: https://www.instagram.com/aremorch/