VISUAL LITERACYINTC 2610

WHAT IS VISUAL LITERACY?

VISUAL LITERACY

The ability to interpret, use and create visual media in ways that advance thinking, decision making, communications, and learning.

Form of Communication

WHAT VISUAL LITERACY IS NOT

NOT inherent, but a learned skill You don’t learn to write by reading so you don’t

become visually literate by watching TV Technologically aware does NOT = visually

literate. Seeing is NOT believing anymore.

Depression 1936

1986Beginnings of Digital imaging

CONNECTIONS

Verbal Literacy: Visual Literacy:

READING EQUALS INTERPRETING VISUALS

WRITING EQUALS CREATING OR PRODUCING VISUALS

WHO IS DOING IT?

We are surrounded by visual information every day.

5,000 visual messages per day News media, blogs, youtube Education – video, powerpoints, streaming

video

HOW DOES IT WORK

Visuals have the power to capture and hold audience attention

Significantly increase the percent of recall particularly over audio

WHY IS IT SIGNIFICANT Vision is our dominant sense

SIGNIFICANCE

It is a powerful communication tool

SIGNIFICANCE

Humans are hard wired to respond to visual stimuli

DOWNSIDE

For instructors – time needed to incorporate visual information

Where to find relevant images Skills needed to create your images Is this helping to create short attention spans

of viewers.

THE FUTURE

Visual Will continue to grow. Digital natives will use it through elementary,

high school and college. Students will expect instructors to use visuals

in their teaching.

WHAT DOES IN MEAN FOR TEACHING

Increases absorption of visual images Remember 10% of auditory after 3 days. Add images and retention is 65%. Schools have equipped classrooms with basic

technology to support projection of visual and textual information.

Teachers are being trained to use technology.

RESOURCES

Ohio State Universityhttps://ocio.osu.edu/elearning/toolbox/brief/visual-

information/7-things-you-should-know-about-visual-information/