visual identity manual

If you are uncertain about how to apply any aspect of the visual identity please contact:

Terry BarridgeiMedia and Design Manager

Office of Public AffairsUniversity of Western SydneyLocked Bag 1797 Penrith NSW 2751Building AF Room AF.1.11, Werrington North Campus P: 9678 7517 F: 9678 7095M: 0416 157 184E: [email protected]

introductionWhy our guidelines are important Every time we come into contact with the wider community we have an opportunity to build the UWS reputation. The extent to which people understand and respond to us is dependent on the clarity and coherence of their experience with UWS, including its visual identity.

The UWS image relies heavily on these guidelines being followed. Key elements such as the identity, typeface, colour and style must be applied exactly as defined in these guidelines. The Office of Public Affairs is responsible for management of the visual identity of UWS.

contents01 logo

02 colours

03 typefaces

04 stationery

05 literature

06 digital advertising

07 promotional items

08 ceremonial items

09 Power Point

1.1 symbol & logotype

1.2 clear zone

1.3 primary colour palette

1.4 colour alternatives

1.5 co-branding logo

1.6 minimum size

1.7 positioning

1.8 use on images

1.9 do nots

1.10 unusual logo usage

1.11 Other internal and external facing logos

01 logo

University of Western Sydney - Visual identity manual

The University needs a consistent and strategic approach to brand management. Positioning UWS as a strong brand helps the University to differentiate itself from other providers and gives UWS a long-term competitive advantage. The brand is integral to the University’s long-terms success.

Clear and effective Brand and Visual Identity management policy and procedures are required to:

a. protect the image and reputation of the University (the UWS Brand)

b. ensure the protection of the visual identity of the University

c. provide frameworks for brand and visual identity enhancement and development

d. ensure a consistent approach in the application of Brand values and visual identity

e. help UWS staff and suppliers maintain a consistent, high-quality visual brand identity in target markets and the wider community

f. guide the development of promotional and other material in both a textual and visual context

The Brand and Visual Identity Management Policy and Procedures apply to all forms of promotion and to any material using the University Logo or nameplate (or official material).

The UWS logo is the sole visual identity representation of the University. No other logos, identifiers or variations thereof are permitted

This document sets out the University’s policy on our Brand and Visual Identity. Our logo is the first step in maintaining this.

1.1 logo symbol & logotype

Symbol

Logotype

The type and the symbol are symbiotic and must remain in the same relationship at all times. Neither symbol nor type can be separated from one another or altered in any way.

Please refer to incorrect useage on page 1.9.

The symbol must never be altered or redrawn in any way and the type should always appear in Helvetica Neue and no other typeface can substitute.

Guidelines for unusual usage appear on page 1.10 of this section.

1.2 logo clear zone

U

U

U

U

UU

The symbol and logotype are in a fixed relationship. The symbol always appears to the right hand corner of the logotype.

So that the UWS identity is clear and legible in print, it should have as much clear space around it as possible.

The minimum clear zone around the mark defines the area into which no other element must intrude.

The distance marked U represents the cap height of the character U. This proportionate distance is the minimum clear space allowed around the logo.

1.3 colour primary colour palette

PANTONE coated

Pantone 2945 C

Process Black

PROCESS coated

C100% M67% Y0% K8%

C0% M0% Y0% K100%

PROCESS uncoated

Pantone 300 U

C0% M0% Y0% K100%

UWS Blue

UWS Black

Maintaining the integrity of the UWS colours is paramount in a communicating consistent tone and positioning of the University and all it’s communications.

True colour reproduction can be attained by matching as closely as possible to the specified coated PMS colours.

The colours printed within these guidelines may not match the Pantone® standards exactly. For all colour reference, use the Pantone® Matching System standards. In addition, the colour breakdowns supplied may alter according to the final process or application. Wherever possible, the final reproduced colour should match as closely as possible to the specified coated Pantone® colour.

The swatches shown here are a guide only. Do not use these for exact colour matching.

1.4 logo colour alternatives

Version 1 Version 2 Version 3

The UWS logo has been designed to work equally well in both positive and negative form. There are five colour alternatives.

Version 1 of the logo is the preferred form. This prints in two special colours UWS Blue and UWS Black.

Although the logo works best in two colour, certain scenarios will arise where only a one colour version is appropriate.

Version 2 uses only one special colour which can be either UWS Blue or UWS Black. The black logo is only suggested where black is the only colour being used and no other colours are available to make the UWS Blue.

Version 3 The logo can be used reversed out of any of the colours in the suggested palettes except where legibility is compromised.

The logo must never appear in any other colour other than specified here.

1.5 logo Co-Branding Logo

When using the University logo in conjunction with other corporate logos, particularly when the logo needs to be small, the following rules apply.

Placing the logo as reversed on a blue or black background inside a lozenge containing either colour. Or when the actual background is dark then placing the logo in a white background lozenge.

The lozenge must maintain the rounded corner theme on all 4 corners.

The Co-Branding logo in the lozenge has been developed to ensure the UWS mark maintains impact in a multi-branded environment, sure as posters, displays etc.

1.6 logo minimum size

35mm 30mm

30mm

In the interest of legibility the logo should never be reproduced smaller than indicated.

The minimum width for logo without strapline is 30mm. The minimum width for logo with strapline is 35mm.

When using the logo this size it is important to make sure the text remains legible.

There is no maximum size. However, it is important to remember that the logo needs space around it.

The size of the logo should be appropriate to the area in which it is printed and not take up all the available space.

1.7 logo positioning

The UWS logo must be applied cleanly and consistently. In the vast majority of cases it should appear in the top right hand corner of a given area, at an equal distance from the top and right hand side.

(Actual measurements are supplied within the relevant sections of these guidelines.)

When this is not possible due to copy or specific print restrictions, eg. envelopes, and the position is not specified within these guidelines, please consult the Office of Public Affairs for guidance.

1.8 logo use on images

It is appropriate to use the logo over an image but only where the contrast is significant enough to create maximum legibility.

In the first example the contrast is ideal for the placement of the reversed logo.

Although the image is black and white a colour image with enough contrast is perfectly acceptable.

In the second example the logo gets lost amongst the many white areas in the image and is a perfect example of where the contrast is not nearly adequate to hold a reversed logo.

Where possible it is advisable to only use the reversed white version of the logo when placing over an image.

It is also preferable to keep the position of the logo in the upper or lower right hand corners of the image.

If using logo over an image, please send to iMedia for approval.

10

Logo use on an image

It is appropriate to use the logo over an image but only where the contrast is significant enough to create maximum legibility.

In the first example the contrast is ideal for the placement of the reversed logo.

Although the image is black and white a colour image with enough contrast is perfectly acceptable.

In the second example the logo gets lost amongst the many white areas in the image and is a perfect example of where the contrast is not nearly adequate to hold a reversed logo.

Where possible it is advisable to only use the reversed white version of the logo when placing over an image.

It is also preferable to keep the position of the logo in the upper or lower right hand corners of the image.

Welcome to the College of Business & Law Research Newsletter from the Office of the Associate Dean Research.

College of Business & Law Research newsVolume 1, 2011

Student NewsNew HDR enrolmentsThe College of Business and Law would like to welcome the following new HDR candidates to UWS.

Student Name School and Supervisory Panel

Jishan Hossain School of Economics and Finance - Supervisory panelTim Turpin and Partha Gangopadhyay

Rejani Rajan School of Management - Supervisory panelAnneke Fitzgerald and Terry Sloan

Warren Day School of Marketing - supervisory panel of Suzan Burton and David Low

San Kumaradeven School of Economics and Finance - Supervisory panel of Girija Mallik and Maria Varua

Victor Libdy School of Management - Supervisory panel of Lesley Kuhn and George Lafferty

Sheela Sree Kumar School of Management - Supervisory Panel of Bobby Banerjee and Fernanda Duarte

Nandita Das School of Management - Supervisory Panel of Bobby Banerjee and Fernanda Duarte

Mohammed Atwa Bawa School of Law - Supervisory Panel of Razeen Sappideen, Carolyn Sappideen and Scott Mann

Khaled Fayadh School of Law - supervisory panel of Carolyn Sappideen and Scott Mann

Noor Lazar School of Management - Supervisory panel Anne Abraham and Noor Lazar

Yasmin Hunter School of Law - Supervisory panel of Carolyn Sappideen and Sue Armstrong

Abdulla Alotaibi School of Economics and Finance - Supervisory panel of Satya Paul and Anil Mishra

Sabreena Amin School of Marketing - Supervisory panel of Syed Rahman and David Low

Michelle Cull School of Accounting - Supervisory panel of Gabriel Donleavy and Colleen Puttee

Rina Datt School of Accounting - Supervisory panel of Gabriel Donleavy and Kym Butcher

Anna Evangelista School of Economics and Finance - Supervisory panel of Ron Ratti and Dr Maria Varua

Nuan Lin School of Law - Supervisory panel of Carolyn Sappideen, Razeen Sappideen and Scott Mann

Sonia Molina School of Marketing - Supervisory panel of Hugh Pattinson and David Low

CO

B26

09 0

7/04

/201

1

1.9 logo do nots

Do not alter or distort the logo in any way.

Do not use the logo any smaller than the specified minimum size.

Do not redraw the logo.

Do not separate the symbol and logotype, or use the birds in any way. (other than specified within

these guidelines).

Do not alter the relationship between the symbol and

the logotype.

Do not add any other elements or invade the clear zone.

Do not use the logo on colours other than UWS specified ones.

Do not re-assign colours.Do not alter the logo using a gradient.

To maintain the consistency of our identity it is essential that the identity is never altered in any way. Here are a few examples of what not to do.

Artwork of the logo is available from the Office of Public Affairs.

11

Incorrect logo usage

To maintain the integrity of the UWS branding the logo identity is never to be altered in any way.Here are some examples of what not to do.

Distort

Colour logo on coloured background Transpose colours

Outline Redraw

Moving text and symbol Gradient

Adding element

11

Incorrect logo usage

To maintain the integrity of the UWS branding the logo identity is never to be altered in any way.Here are some examples of what not to do.

Distort

Colour logo on coloured background Transpose colours

Outline Redraw

Moving text and symbol Gradient

Adding element

1.10 logo unusual logo usage

In some cases internal use of the logo may call for unusual reproduction of the logo.

For example invitations may call for a blind embossed logo. Or a promotional item may use the abbreviated form of the logo.

Such usage must be approved by the brand guardian at the Office of Public Affairs.

12

Unusual logo usage




12

Unusual logo usage




1.11 logo Other internal and external facing logos

The University needs a consistent and strategic approach to brand management. Positioning UWS as a strong brand helps the University to differentiate itself from other providers and gives UWS a long-term competitive advantage. The brand is integral to the University’s long-terms success.

Therefore the UWS logo is the sole visual identity representation of the University. No other logos, identifiers or variations thereof are permitted.

In a case where a department feels it is required, written approval must be obtained from the Executive Director of the Office of Public Affairs.

Before seeking this approval please read policyurl.edu.au

Please consider if creating a logo is the best course of action and whether or not what you are trying to achieve could be done another way working within the guidelines.

2.1 Primary colour palette

2.2 Secondary colour palette

02 colours


2.1 colour primary colour palette

PANTONE coated

Pantone 2945 C

Process Black

PROCESS coated

C100% M67% Y0% K8%

C0% M0% Y0% K100%

PROCESS uncoated

Pantone 300 U

C0% M0% Y0% K100%

UWS Blue

UWS Black

Maintaining the integrity of the UWS colours is paramount in a communicating consistent tone and positioning of the University and all it’s communications.

True colour reproduction can be attained by matching as closely as possible to the specified coated PMS colours.


The swatches shown here are a guide only. Do not use these for exact colour matching.

2.2 colour secondary colour palette

Pantone 2945 Cor

CMYK=100,67,0,8RGB=37,88,157#: 25589d

Pantone 1788 Cor

CMYK=0,100,92,0RGB=240,34,51#: f02233

Pantone 376 Cor

CMYK=60,0,100,0RGB=140,190,79#: 8cbe4f

Pantone 1375 Cor

CMYK=0,46,90,0RGB=255,154,0#: ff9a00

Pantone 3262 Cor

CMYK=80,0,33,0RGB=0,186,185#: 00bab9

Pantone 266 Cor

CMYK=79,81,0,5RGB=79,68,137#: 4f4489

Pantone 877 Cor

CMYK=0,0,0,40RGB=142,145,148#: 8e9194

UWS Blue UWS Red UWS Green UWS Orange UWS Teal UWS Purple UWS Silver

CMYK=60,0,20,20RGB=86,166,175#: 56a6af

CMYK=5,85,70,25RGB=181,56,55#: b53837

CMYK=40,0,75,25RGB=142,167,79#: 8ea74f

CMYK=0,1,47,30RGB=175,170,109#: afaa6d

CMYK=27,3,0,13RGB=161,196,208#: a1c4d0

CMYK=60,60,0,25RGB=99,89,141#: 63598d

CMYK=32,26,26,50RGB=103,104,105#: 676869

UWS Neutral Teal

UWS Neutral Red

UWS Neutral Green

UWS Neutral Beige

UWS Neutral Blue

UWS Neutral Purple

CMYK=0,20,50,50RGB=152,120,87#: 987857

CMYK=0,0,0,100RGB=0,0,0#: 000000

UWS Neutral Tan

UWS Black

UWS Neutral Grey

Bold / Solid group

Neutral group

A palette of secondary colours has been developed to enhance the primary colours and work on corporate literature. These colours can be used creatively to generate appropriate moods and dynamic backgrounds. Colour accuracy is very important. Specifications for all reproduction methods must be matched as closely as possible to the PMS colours to ensure true colour reproduction.

NoteIt should be noted that PMS 877 is a metallic colour and should not be reproduced in CMYK. It should only be used in limited applications such as prestigious documents.


The swatches shown here are a guide only.Do not use these for exact colour matching.

3.1 Helvetica Neue – Primary typeface

3.2 Glypha – Heading font

3.3 Berthold Akzidenz Grotesk – Heading font

3.4 Arial – Digital font

03 typefaces


xyz3.1 typefaces helvetica neue

Helvetica Neue 45 Light

abcdefighijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789()@&?!

Helvetica Neue 55 Roman


Helvetica Neue 75 Bold


Arial


Primary typeface

Substitute typeface(when Helvetica Neue is not available and for typing guides on a PC and Mac)

Helvetica Neue is our primary typeface. It is a clear, simple and open expression of who we are and what we say.

In order to present all UWS communications consistently only the specified typefaces should be used.

The standard body text of all UWS documents should be Helvetica Neue 45 Light. Other weights can be used for emphasis in the text and for legibility.

Other variations of the family eg. condensed should not be used.

Although Helvetica Neue is the preferred typeface, it may not be available on all PCs and Macs. In these instances Arial can be used as an alternative. eg. typing letters, fax and memos.

3.2 typefaces glypha - heading font

xyzGlypha – 75 Black


Glypha – 35 Thin


Glypha – 55 Roman


heading typeface

Glypha is a bold heading typeface that communicates proudly on behalf of the University. It declares the University’s presence on posters, print advertising and in brochures.

The preferred weight is 75 Black for major headings. Thinner weights can be used but do not carry the same physical presence.

The standard body text of all UWS documents should be Helvetica Neue 45 Light.

3.3 typefaces Berthold Akzidenz Grotesk - heading font

xyzBerthold Akzidenz Grotesk – Light Condensed

abcdefighijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789()@&?!Berthold Akzidenz Grotesk – Extra Bold Condensed

abcdefighijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789()@&?!Berthold Akzidenz Grotesk – Condensed


heading typeface

Berthold Aksidenz Grotesk is a minimalist heading typeface that reflects the University’s brand pillars: smart, welcoming, challenging and progressive. The refinement of this typeface is emphasised when used in the condensed form.

The preferred weight is Light Condensed for headings. Other weights can be used, but must always be from the condensed forms.

The standard body text of all UWS documents should be Helvetica Neue 45 Light.

3.4 typefaces arial - digital font

xyzArial


digital typeface Arial is widely available and is the preferred substitute for Helvetica Neue in the digital space. Where Helvetica Neue is not available – particularly in web applications –Arial is an acceptable alternative.

4.1 letterhead typing guide

4.2 executive letterhead

4.3 alternative letterhead

4.4 compliment slip typing guide

4.5 executive compliment slip

4.6 alternative compliment slip

4.7 business card

4.8 alternative business card

4.9 C4 envelope

4.10 DL and DLX envelopes

4.11 fax template

4.12 memo template

4.13 alternative memo template

4.14 course shells

4.15 email signature

04 stationery


We express UWS values every time we communicate. Stationery plays a vital role in creating a positive image.

55

4.1 stationery letterhead typing guide

25

1

2

3

5

65

All measurements in millimetres, Scale 50% of actual sizeActual size A4 (210x297mm)

40

162

Locked Bag 1797 Penrith NSW 2751 Australiawww.uws.edu.au

College/School/Division/Office

Mr Robertson 06 January 2003Level 2 53 Berry StreetNorth SydneyNSW 2060

Dear Mr Robertson

Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudaue poetas, ut nihil anteferat,nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Ier quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum duci venditque pa.

Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare sed videt, emendata videri pulchraque et exactis minimum distanti miro. Ier quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum duci venditque pa. Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudaue poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudaue poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multafatetur, et sapit et mecum facit et Iova iudicat aequo. Ier quae verbum emicuit si forte decorum, et siversus paulo concinnior unus et alter, iniuste totum duci venditque pa.

Yours faithfully

Stephen JonesOperations Manager

4

10

15

Symbol and logotypeThe symbol and logotype (without strapline) prints 100% UWS Blue and UWS Black. The width is 55mm as shown and is positioned 15mm from the top and 10mm from the right hand edge of the page.

Typing guide specificationsHelvetica Neue is recommended for use as typewritten text. If this is unavailable, Arial (a standard Windows font) may be used. All text prints 100% Black.

1. Postal addressArial or Helvetica Neue 45 Light U/lc, 7/8.5pt ranged from the top of the logotype as shown and 25mm from the left edge of the letterhead. A double space is used instead of a comma to separate address lines.

2. Department detailsArial or Helvetica Neue 55 Roman U/lc, 9/10.5pt. Positioned one line space below the postal address.

3. Recipient addressArial or Helvetica Neue 45 Light U/lc, 11/13.5pt positioned 65mm from the top and typed against a 25mm margin.

4. DateArial or Helvetica Neue 45 Light U/lc, 11/13.5pt. Positioned on the same line as the addressee the date must align with the left edge of the symbol and logotype.

5. Letter contentArial or Helvetica Neue 45 Light U/lc, 11/13.5pt, positioned 105mm from the top to ensure it falls below the foldmark. Text should be ranged left to a maximum line length of 162mm.

Between each paragraph leave one line space. Italics may be used if needed, capital letters and bold type should be used sparingly and only where essential. Underlining must not be used.

4.2 stationery executive letterhead

55 10

15

25

2

3

Office of the Vice-ChancellorProfessor Janice Reid am

PO Box 1000 St Marys NSW 1790 AustraliaT +61 2 9678 7801 F +61 2 9678 7809E [email protected] www.uws.edu.au

1


1. Symbol and logotypeThe symbol and logotype (without strapline) prints 100% UWS Blue and UWS Black.

The width is 55mm as shown and is positioned 15mm from the top and 10mm from the right hand edge of the page.

2. Office, title and nameHelvetica Neue 55 Roman U/lc, 9/10.5pt, prints 100% UWS Blue. Ranged from the top of the logotype as shown and 25mm from the left edge of the letterhead. There is a 0.5mm space after the name before the address.

3. AddressHelvetica Neue 55 Roman and Helvetica Neue 45 Light U/lc, 9/10.5pt, prints 100% UWS Black. A double space is used instead of a comma to separateaddress lines.

Typing guide specificationsThe specifications for the recipient address, date and letter content should follow points 3 and 4 on the letterhead typing guide (section 2.2).

Helvetica Neue is recommended for use as typewritten text. If this is unavailable, Arial (a standard Windows font) may be used. All text must appear in Black.

4.3 stationery alternative letterhead

5025

1

2

4

64


18

162


Mr Robertson 06 January 2003Level 2 53 Berry StreetNorth SydneyNSW 2060

Dear Mr Robertson

Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudaue poetas, ut nihil anteferat,nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Ier quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum duci venditque pa.

Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare sed videt, emendata videri pulchraque et exactis minimum distanti miro. Ier quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum duci venditque pa. Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudaue poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudaue poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multafatetur, et sapit et mecum facit et Iova iudicat aequo. Ier quae verbum emicuit si forte decorum, et siversus paulo concinnior unus et alter, iniuste totum duci venditque pa.

Yours faithfully

Stephen JonesOperations Manager

3

13

15

Symbol and logotypeThe symbol and logotype (with strapline) is reversed out of 100% UWS Blue. The width is 50mm as shown and is positioned 15mm from the top and 13mm from the right hand edge of the page.


1. Postal addressArial or Helvetica Neue 45 Light U/lc, 7/8.5pt ranged from the top of the logotype as shown and 25mm from the left edge of the letterhead. A double space is used instead of a comma to separate address lines.

2. Recipient addressArial or Helvetica Neue 45 Light U/lc, 11/13.5pt positioned 65mm from the top and typed against a 25mm margin.

3. DateArial or Helvetica Neue 45 Light U/lc, 11/13.5pt. Positioned on the same line as the addressee the date must align with the left edge of the symbol and logotype.

4. Letter contentArial or Helvetica Neue 45 Light U/lc, 11/13.5pt, positioned 105mm from the top to ensure it falls below the foldmark. Text should be ranged left to a maximum line length of 162mm.

Between each paragraph leave one line space. Italics may be used if needed, capital letters and bold type should be used sparingly and only where essential. Underlining must not be used.

55

4.4 stationery compliment slip typing guide

20

1

2



7

7

All measurements in millimetres, Scale 75% of actual sizeActual size DL (210x99mm)

Symbol and logotypeThe symbol and logotype (with strapline) prints 100% UWS Blue and UWS Black.

The width is 55mm as shown and is positioned 7mm from the top and right hand edge of the compliment slip.


1. Postal addressArial or Helvetica Neue 45 Light U/lc, 7/8.5pt ranged from the top of the logotype as shown and 20mm from the left edge of the compliment slip. A double space is used instead of a comma to separate address lines.

2. Department details Arial or Helvetica Neue 55 Roman U/lc, 9/10.5pt, positioned one line space below the postal address.

Professor Janice Reid AMVice -Chancellor

Office of the Vice-ChancellorProfessor Janice Reid am

Locked Bag 1797 Penrith NSW 2751 AustraliaT +61 2 9678 7801 F +61 2 9678 7809E [email protected] www.uws.edu.au

4.5 stationery executive compliment slip

55 7

7

20

7

1

2

3

4

5

With compliments


1. Symbol and logotypeThe symbol and logotype (with strapline) prints 100% UWS Blue and UWS Black.


2. Office, title and nameHelvetica Neue 55 Roman U/lc, 9/10.5pt and prints 100% UWS Blue. Ranged from the top of the logotype as shown and 20mm from the left hand edge of the compliment slip. There is a 0.5mm space after the name before the address.

3. AddressHelvetica Neue 55 Roman and Helvetica Neue 45 Light U/lc, 7/8.5pt, prints 100% UWS Black. A double space is used insteadof a comma to separateaddress lines.

4. With complimentsHelvetica Neue 45 Light U/lc, 9pt, prints 100% UWS Blue. There is a 7mm space between the top of the ‘With compliments’ and the top of the name.

5. Name and positionHelvetica Neue 45 Light U/lc, 8pt, prints 100% UWS Blue. Honorific is Helvetica Neue 45 Light U/c, 7pt, prints 100% UWS Blue.

WITH COMPLIMENTS

39

4.6 stationery alternative compliment slip

5

5


Symbol and logotypeThe symbol and logotype (with strapline) is reversed out of 100% UWS Blue.



4.7 stationery business card

Office of Public Affairs Locked Bag 1797 Penrith NSW 2751 AustraliaTel +61 2 9852 5801 Fax +61 2 9852 5830 Mob 0418 297 460Email [email protected] www.uws.edu.au

Dr John Citizen Director

40 4

4

4

4

4.5Office of Public Affairs Locked Bag 1797 Penrith NSW 2751 AustraliaTel +61 2 9852 5801 Fax +61 2 9852 5830 Mob 0418 297 460 Email [email protected] www.uws.edu.au

Dr John Citizen fami,cpm,fsse,fsa,jp

Director

1

2

3

4.5

All measurements in millimetresActual size (90x55mm)

Example one: 3 line card with initials

Example two: 2 lines


The width is 40mm as shown and is positioned 4mm from the top and right hand edge of the card.

2. Name and job titleHelvetica Neue 55 Roman U/lc, 8/9.5pt ranged left against a 4mm margin to a maximum length of 40mm from the edge of the card. Prints 100% UWS Blue. Qualifications appear in Helvetica Neue 55 Roman small caps, 8/8pt and prints 100% UWS Blue as shown in example one. The initials may be placed after the name on the top line only if they do not exceed the maximum line length.

3. DepartmentHelvetica Neue 55 Roman U/lc, 7/10pt and prints 100% UWS Blue. There is a 0.5mm space after before the address.

4. Contact addressHelvetica Neue 55 Roman and 45 Light U/lc, 7/8.5pt and prints 100% UWS Black. Ranged 4mm from the left and bottom edge of the card. A double space is used instead of a comma between address lines.

If you have additional requirements for personalising your business cards, such as

a. the inclusion of another logo please contact the Office of Marketing and Communication

b. printing on the reverse of the card in another language please contact Print Services.

4.8 stationery alternative business card

All measurements in millimetresActual size (90x55mm)

Locked Bag 1797Penrith NSW2751 Australia

T: +61 2 9671 7502 M: 0428 282 594F: +61 2 9678 7607 E: [email protected]


The width is 36mm as shown and is positioned 3.5mm from the top and right hand edge of the card.

2. NameHelvetica Neue 65 Medium U/lc, 8.5/10.5pt ranged left against a 5mm margin to a maximum length of 40mm from the edge of the card. Prints 100% UWS Blue.

3. Job title and Department

Helvetica Neue 45 Light U/lc, 8.5/10.5pt ranged left against a 5mm margin to a maximum length of 40mm from the edge of the card. Prints 100% UWS Black. The initials may be placed after the name on the top line only if they do not exceed the maximum line length.

4. Contact phone and email

Helvetica Neue 45 Light U/lc, 7.8/9.5pt ranged left against a 5mm margin. Prints 100% UWS Black.

5. AddressHelvetica Neue 45 Light U/lc, 8.5/10.5pt ranged left against a 5mm margin to a maximum length of 40mm from the edge of the card. Back of card Prints 100% UWS Blue with text reversed out.

36

3.5

3.5

5 25

5

5

5

4.7

4.7

1

2

3

4

5

Mr John Citizen

Executive Director Engagement and Partnerships

4.9 stationery C4 envelope

14 55

10

5

2

3

POSTAGE

PAID

AUSTRALIA1

If undelivered please return to:University of Western Sydney Locked Bag 1797Penrith NSW 2751 Australia

All measurements in millimetres, Scale 50% of actual sizeActual size C4 (324x229mm)


The width is 55mm as shown and is positioned 14mm from the left edge and 10mm down from the top edge of the envelope.

2. Return addressThe University name prints 100% UWS Blue in Helvetica Neue 55 Roman U/lc 7/8.5pt. The rest of the address prints 100% UWS Black, Helvetica Neue 45 Light U/lc in the same size.

Positioned ranged left, 5mm away from the right hand side of the logo. The baseline of the last line of the address aligning with the baseline of the logotype as shown.

3. KeylineUsed as a guide to write a department or office name here. The keyline prints 100% UWS Black with a line thickness of 0.3pt and a length of 112mm. Position 55mm down from the top edge of the envelope.

POSTAGE

PAID

AUSTRALIA

4.10 stationery DL and DLX envelopes

DLX

DL

12 45

8

5

2

POSTAGE

PAID

AUSTRALIAIf undelivered please return to:University of Western Sydney Locked Bag 1797Penrith NSW 2751 Australia

1

All measurements in millimetres, Scale 65% of actual sizeActual size DL (220x110mm) and DXL (235x120)

Both the symbol and logotype and return address are the same on both DL and DLX envelopes.


The width is 45mm as shown and is positioned 12mm from the left edge and 8mm down from the top edge of the envelope.

2. Return addressThe University name prints 100% UWS Blue in Helvetica Neue 55 Roman U/lc 7/8.5pt. The rest of the address prints 100% UWS Black, Helvetica Neue 45 Light U/lc in the same size.

Positioned ranged left, 5mm away from the right hand side of the logo. The baseline of the last line of the address aligning with the baseline of the logotype as shown.

Attention Richard Curtis From Joe Blogger

Company LKS Date 23/01/03

Facsimile 9959 5639 Telephone 9959 4800

Subject New facsimile sheet Pages inc. 1

facsimile

Message here Set in Arial, 10/12.5pt in Black.

4.11 stationery fax template

1

2

3

4

5

6

55 10

10

25

75

40

5




A fax template is available at:www.uws.edu.au/staff/visualidentity

1. Symbol and logotypeThe symbol and logotype (with strapline) prints 100% Black.

The width is 55mm as shown and is positioned 10mm from the top and right hand edge of the page.

Type specificationsArial is used for all text within the file as this is a standard Windows font available to all Windows users. All text prints 100% Black.

2. Postal address and department detailsArial 10/11.5pt ranged from the top of the logotype as shown and 25mm from the left edge of the letterhead. A double space is used instead of a comma to separate address lines.

3. Form titleArial 20pt, positioned 3mm above the top rule.

4. Address fieldsArial 8/27pt

5. Typing fieldsArial 10/12.5pt

6. Rules0.4pt positioned 75mm and 115mm from the top of the page.

4.12 stationery memo template

1

2

3

4

5

6

55 10

10

25

75

40

5



To Richard Curtis

Date 23/01/03

From Joe Blogger

Subject New memorandum sheet

memorandum



A memo template for use on internal correspondence is available at:www.uws.edu.au/staff/visualidentity




2. Postal address and department detailsArial 10/11.5pt ranged from the top of the logotype as shown and 25mm from the left edge of the letterhead.A double space is used instead of a comma to separate address lines.





5025

46

34

162

7

7

4.13 stationery alternative memo template

2

3

4

5

To Richard Curtis

Date 23/01/03

From Joe Blogger

Subject New memorandum sheet

memorandum

MEMOrAnDuM



A memo template for use on internal correspondence is available at:www.uws.edu.au/staff/visualidentity








5025

46

7

7

4.14 stationery course shells


There are 2 variations of shells for use in Course preparation.

The examples shown here are in the UWS Blue however the mastheads can be coloured appropriately from the palettes provided if blue is not desired.

The squared off version is not die cut while the rounded cornered one can be used if the print run is not large and it is being printed internally.

4.15 stationery email signatures

John Citizen | Administrative OfficerOffice of Engagement and PartnershipsDivision of International and DevelopmentUniversity of Western Sydney | Locked Bag 1797 Penrith 2751 P: 1234 5678 | M: 1234 567 890 | F: 1234 5678 | E: [email protected]

John Citizen | Administrative OfficerOffice of Engagement and Partnerships | Division of International and DevelopmentP: 1234 5678 | M: 1234 567 890 | F: 1234 5678 | E: [email protected]

John Citizen | Administrative OfficerOffice of Engagement and Partnerships | Division of International and DevelopmentUniversity of Western Sydney | Locked Bag 1797 Penrith 2751 P: 1234 5678 | M: 1234 567 890 | F: 1234 5678 | E: [email protected]

Address-only Footer

Plain Text Footer

Promotional Footer

5.1 photography style

5.2 photography style–do nots

5.3 A4 front and back cover

5.4 A4 cover options

5.5 A4 Introduction layout

5.6 A4 Inner layouts

5.7 A5 front and back cover

5.8 A5 cover options

5.9 A5 introduction and inner layouts

5.10 DL front and back cover

5.11 DL cover options

5.12 DL Introduction layout

5.13 DL Inner layouts

5.14 two colour and copy heavy leaflets

5.15 colour banding

5.16 avoiding mistakes

05 literature


however, the following specifications are a guide as to what the designer has to incorporate.

All promotional materials in any medium must be produced by the Office of Public Affairs.

In order to create a structured and consistent style to all the University of Western Sydney literature a template has been designed for A4,A5 and DL sized leaflets, brochures and booklets.

The contents of a publication is determined by the designer,

Literature provides a strong vehicle in which we can communicate a fresh and dynamic style, whilst simply and clearly communicating UWS.

5.1 literature photography style

SymbolicPositive/Forward thinkingAspirational

Throughout UWS literature photography plays a key part in setting the overall tone for the University.

There are three main themes for the photography style which are shown here.

All photography should be carefully selected. Photographs should be inspiring and dynamic conveying a consistent style and message.

All photography should be in either: colour, black and white, duotone or monotone. The image should also be sympathetic with the colour used in that particular brochure (for example UWS Blue and UWS Teal).

Aspirational and positive photography Should never be staged or appear unnatural in appearance. There should be nothing contrived or posed about the images.People should appear ‘real’ and not stiff, whilst retaining a sense of honesty and vibrancy in individuals.

Imagery should include interesting subject matter or people, pictured in a different way or from an unusual angle.

Symbolic photographyUsed to support a key message or theme throughout the brochure. It is important that this photography captures a message with clarity and simplicity in a contemporary way.

Consideration should also be given to the crop of an image, as this can change its character. More complex images can be cropped for simplicity whilst slightly unusual crops can create impact and dynamism.

x

x

x

x

x

x

x

x

x

5.2 literature photography style–do nots

Photography is a critical part of the UWS visual communication. Throughout literature the photographic style must be strictly adhered to. Here are some examples of what not to do.

SymbolicPositive/Forward thinkingAspirational

Avoid photographs which are contrived or posed, where the subject shows no real emotion or dynamism.

Images should not appear washed out in colour or clash with the colour chosen for a particular brochure style.

Aspirational and positive photographyStaged photography looks very forced and unnatural and doesn’t convey an honest message.

Very straightforward, dull and obvious photography conveys no excitement or dynamism about the subject matter.

Symbolic imageryImages should not appear cluttered in both subject matter and focus, as this can confuse key messages.

Care should be taken when cropping so the images appear clear and concise and there are no awkward shapes or uncomfortable compositions.

5.3 literature A4 front and back cover

Undergraduate Courses

University of Western SydneyLocked Bag 1797Penrith NSW 2751 Australiawww.uws.edu.au

63 7

7

7

7

XX

XX

XX

XX

XX

XX

X

10 7

1

2

3

4

5

87

70

An A4 template is available as a guide when designing A4 literature.


GridThe grid is shown in red. Each square is 70mm x 70mm and is determined by the width of an A4 split into three separate measures.

1. Symbol and logotypeThe symbol and logotype (with strapline) prints 100% UWS Blue and UWS Black.The width of the logo is determined by the grid and is 63mm. It is positioned 7mm from the top and right hand edge of the page.

2. ImageThe image always fits within the grid. The top left hand corner is curved and this curve is determined by creating a sphere with the diameter of one grid square (70mm).

3. TitleHelvetica Neue 45 Light U/lc, 12/14pt, prints 100% UWS Black. Ranged left against the measure of one grid square. If a sub-title is needed the main title appears in Helvetica Neue 55 Roman and the

sub-title in Helvetica Neue 45 Light. The text always moves up and the 7mm gap remains a constant.

4. AddressHelvetica Neue 55 Roman and 45 Light U/lc, 7/8.5pt as shown prints 100% UWS Blue and UWS Black. Ranged left against a 10mm margin.

5. CodeSet vertically in Arial 5.5pt in White.

NoteFor any one publication only two main colours should be used throughout i.e. for areas of block colour, titles, sub-titles and graphs.UWS Blue plus one additional colour from the secondary colour palette.

For example: UWS Blue and UWS Red or UWS Blue and UWS Green.

No tints of colours are to be used with the exception of graphs.

5.4 literature A4 cover options

Undergraduate CoursesSubtitle


equipping the minds of today with the solutions of tomorrow





70

70

BA


To allow for versatility within the identity there are a number of other options for front cover designs. Each must still follow the grid template as these examples show.

A. Photographic The square grid can be used to show a number of images in different configurations.

B. TypographicText is in Helvetica Neue 45 Light U/lc, 40/45pt, White out of a solid background colour. Ranged left to a margin of 18mm and 99mm down from the top of the page.

NoteFor any one publication only two main colours should be used throughout i.e. for areas of block colour, titles, sub-titles and graphs.

UWS Blue plus one additional colour from the secondary colour palette.



5.5 literature A4 introduction layout

Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata.

Rvideri pulchraque et exactis minimum distantia miror. Inter quae verbum emicuit si forte deco-rum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditque poema.Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pul-chraque et exactis minimum distantia miror. Inter quae verbum emicuit si forte decorum, et si ver-sus paulo concinnior unus et alter, iniuste totum ducit venditque poema.Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur

laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.laudatque poetas, ut nihil antefer-at, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

An Australian success story

There are many words to describe Australia. Outgoing, friendly egalitarian, inclusive, confident in its future. It is a country with strong belief in its unique place in the world and the opportunities it can offer both the individual and society at large.

1

87

10

10

6

2

3

4


The grid for the internal pages within all A4 literature is based on a three column grid, with 10mm margins around each page and a 6mm gutter width.

All content ranges off a 87mm invisible line that is determined by the grid on the front cover.

1. Introductory statementThis statement or quote should reflect the content of the leaflet.

Helvetica Neue 45 Light U/lc, 27/31pt, White out of a solid background colour of 100% UWS Blue. Ranged left across two columns, 87mm down from the top edge.

2. TitleHelvetica Neue 45 Light U/lc, 15/17pt, prints in either 100% UWS Blue or 100% of the chosen secondary colour for that particular publication. Ranged left against a 10mm margin, 10mm from the top of the page.

3. ImageIf a photograph is required it should sit within the grid as shown.

4. Body textHelvetica Neue 45 Light U/lc, 9/11pt prints 100% UWS Black, ranged left 87mm down from the top edge of the page.





5.6 literature A4 inner layouts

AccommodationInterdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Sporting facilitiesNon equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata. Rvideri pulchraque et exactis minimum distantia miror. Inter quae verbum emicuit si forte decorum, et si versus paulo con.

Transport Rvideri pulchraque et exactis minimum distantia miror. Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditque poema. Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet errat. Si quaedam nimis antique, si peraque dure dicere credit eos.

Lorem gnave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dic-tare; sed emendata videri pulchraque et exactis minimum distantia miror. Inter quaeverbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditque poema.Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur.

laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Teaching and learning facilities•Nonequidem• Insectordelendavecarmina•Liviessereormeminiquaeplagosum mihi parvo• Insectordelendavecarmina

Blacktown campus

87

“ There is also a purpose in doing what we do here that is different from most other institutions in Australia.”

Dr Kate Stevens Senior Lecturer in PsychologyDeputy Director, MARCS

Profiles in excellence


Saudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Lorem gnave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dic-tare; sed emendata videri pulchraque et exactis minimum distantia miror. Inter quaeverbum emicuit si forte decorum, et si versus. Paulo concinnior unus et alter, iniuste totum ducit venditque poema. Interdum volgus rectum.

Dr Catherine (Kate) StevensLaudatque poetas, ut nihil anteferat, nihil illis

comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quae-dam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Lorem Ipsum dolor sit amit feraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Lorem Ipsum dolor sit amit ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo Llaudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique.




Associate Professor Alan Bensoussan

Associate Professor Alan BensoussanHead of the Chinese Medical programSchool of Exercise and Health Sciences andDirector of the Centre for Complementary Medicine Research.

87

1

1

2

4

4

5

6

6

7

2

3


The grid for the internal pages within all A4 literature is based on a three column grid, with 10mm margins around each page and a 6mm gutter width.

All content ranges off a 87mm invisible line that is determined by the grid on the front cover.

1. ImagesIf photographs are required, full-bleed or otherwise, they should sit within the grid as shown. If an image sits on the left hand side of the page the curved corner template may be used.

2. Curved corner templateThe shape and size of the curve is determined in section 3.3 (A4 front and back cover). It may be used for full-bleed images or coloured blocks containing statements or

quotes only on the left hand side of the page. The use of the curve may not be absolutely necessary on every double page layout and must not be defined by a keyline.

3. Quotes/statementsAppear reversed White out of a solid background colour, ranged left in Helvetica Neue 45 Light 22/25pt.

4. TitlesHelvetica Neue 45 Light U/lc, 15/17pt, prints in either 100% UWS Blue or 100% of the chosen secondary colour for that particular publication. Ranged left against a 10mm margin, 10mm from the top of the page.

5. Sub-titlesHelvetica Neue 75 Bold U/lc, 9/11pt in the same colour as the title.

6. Body textHelvetica Neue 45 Light U/lc, 9/11pt, prints 100% UWS Black, ranged left 87mm down from the top edge of the page.

7. Small captionsAppear under photographs in Helvetica Neue 55 Roman 8/9.5pt, ranged left in the same colour chosen for titles and subtitles.

NoteFor any one publication only two main colours should be used throughout.



5.7 literature A5 front and back cover

XX

XX

XX

XX

XX

XX

X

Our Profile

University of Western SydneyLocked Bag 1797 Penrith NSW 2751 Australiawww.uws.edu.au

44.5 5

5

61.5

5

5

8 5

1

2

3

4

5

49.5

An A5 template is available as a guide when designing A5 literature.

All measurements in millimetres, Scale 50% of actual sizeActual size A5 (148.5x210mm)

GridThe grid is shown in red. Each square is 49.5mm x 49.5mm and is determined by the width of an A5 split into 3 separate measures.

1. Symbol and logotypeThe symbol and logotype (with strapline) prints 100% UWS Blue and UWS Black.The width of the logo is determined by the grid and is 44.5mm. It is positioned 5mm from the top and right hand edge of the page.

2. ImageWill always fit within the grid. The top left hand corner is curved and this curve is determined by creating a sphere with the diameter of one grid square (49.5mm).

3. TitleHelvetica Neue 45 Light U/lc, 10/12pt, prints 100% UWS Black.Ranged left against the measure of one grid square. If a sub-title is needed the main title appears in Helvetica Neue 55 Roman and the sub-title in Helvetica Neue

45 Light. The text always moves up and the 5mm gap remains a constant.

4. AddressHelvetica Neue 55 Roman and 45 Light U/lc, 7/8.5pt as shown prints 100% UWS Blue and UWS Black. Ranged left against a 8mm margin.

5. CodeSet vertically in Arial 5.5pt in White.


UWS Blue plus one additional colour from the secondary colour palette.For example: UWS Blue and UWS Red or UWS Blue and UWS Green.


Our ProfileSubheading here




5.8 literature A5 cover options

49.5

49.5

BA

Our ProfileSubtitle


Our Profile


To allow for versatility within the identity, as with A4, there are a number of other options for front cover designs. Each must still follow the grid template as these examples show.



NoteFor any one publication only two main colours should be used through-out i.e.for areas of block colour, titles, sub-titles and graphs.




Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil ante ferat, nihil illis comparet, errat. Si quaedam nim is antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Our place in the worldNon equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror. Inter quae verbum emicuit si forte decorum, et si versus paulo con cinnior unus et alter, iniuste totum ducit venditque poema.Interdum volgus rectum videt, est ubipeccat. Si veteres ita miratur.

Laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

The University of Western Sydney serves a population of nearly 1.7 million people and is one of the country’s largest universities. It’s six located campuses provide a supportive experience for all students.

5.9 literature A5 introduction and inner layouts

Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Bankstown campusJoyce Wylie library

Blacktown campusBlacktown library

Campbelltown campusCampbelltown campus library

Hawkesbury campusHawkesbury campus library

Parramatta campusParramatta campus library

Penrith campusWard libraryL.J Allen library

Lorem gnave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror.

Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditque poema.Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur

laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos

Ignave multa fatetur, et sapit et mecum facit et I ova iudicat aequo.

Campuses Facilities

The ChancelleryFrogmore House


61.5

8

8

5

1

61.5

2

2

5

6

3

7

7

8

4

5


The grid for the internal pages within all A5 literature is based on a two column grid, with 8mm margins around each page and a 5mm gutter width.

All content ranges off a 61.5mm invisible line that is determined by the grid on the front cover.


Helvetica Neue 45 Light U/lc, 22/25pt, White out of a solid background colour of 100% UWS Blue. Ranged left across 1.5 columns, 61.5mm down from the top edge of the page.

2. ImagesIf photographs are required, full-bleed or otherwise, they should sit within the grid as shown. If an image sits on the left hand side of the page, the curved corner template may be used.

3. Curved corner templateThe shape and size of the curve is determined in section 3.7 (A5 front and back cover). It may be used for full-bleed images or coloured blocks containing statements or quotes only on the left hand side of the page. The use of the curve may not be absolutely necessary on every double page layout and must not be defined by a keyline.


5. TitlesHelvetica Neue 45 Light U/lc, 12/14pt, prints in either 100% UWS Blue or 100% of the chosen secondary colour for that particular publication. Ranged left against a 8mm margin, 8mm from the top of the page.


7. Body textHelvetica Neue 45 Light U/lc, 9/11pt, prints 100% UWS Black, ranged left 61.5mm down from the top edge of the page.



UWS Blue plus one additional colour from the secondary colour palette

5.10 literature DL front and back cover

Our Profile


XX

XX

XX

XX

XX

XX

X

61.5

44.5 5

5

5

5

7 5

1

3

2

4

5

49.5


An DL template is available as a guide when designing DL literature.

GridThe grid is shown in red and white. Each square is 49.5mm x 49.5mm and is determined by the width of a DL split into three separate measures.


The width of the logo is determined by the grid and is 44.5mm. It is positioned 5mm from the top and right hand edge of the page.

2. ImageWill always fit within the grid. The top left hand corner is curved and this curve is determined by creating a sphere with the diameter of one grid square (49.5mm).

3. TitleHelvetica Neue 45 Light U/lc, 10/12pt, prints 100% UWS Black. Ranged left against the measure of one grid square. If a sub-title is needed the main title appears in Helvetica Neue 55 Roman and the sub-title in Helvetica Neue

45 Light. The text always moves up and the 5mm gap remains a constant.

4. AddressHelvetica Neue 55 Roman and 45 Light U/lc, 7/8.5pt as shown, prints 100% UWS Blue and UWS Black. Ranged left against a 7mm margin.

5. CodeSet vertically in Helvetica Neue 45 Light or Arial, 5.5pt in White.





MArCS AUDITORY LABORATORIES





5.11 literature DL cover options

BA

Our ProfileSubtitle



To allow for versitility within the identity there are a number of other options for front cover designs. Each must still follow the grid template as these examples show.



NoteFor any one publication only two main colours should be used throughout i.e. or areas of block colour, titles, sub-titles and graphs.




5.12 literature DL introduction layout

61.5

7

7

5

Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quae-dam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Our place in the worldNon equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pul-chraque et exactis minimum distantia miror. Inter quae verbum emi-cuit si forte decorum, et si versus paulo con cinnior unus et alter, iniuste totum ducit venditque poema.Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur

Laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

1 The University of Western Sydney serves a population of nearly 1.7 million people and is one of the country’s largest universities. Its six located campuses provide a supportive experience for allstudents.

Title2

3

4

The grid for the internal pages within all DL literature is based on a two column grid, with 7mm margins around each page and a 5mm gutter width.



Helvetica Neue 45 Light U/lc, 17/19pt, White out of a solid background colour of 100% UWS Blue. Ranged left across 1.5 columns, 61.5mm down from the top edge.

2. TitleHelvetica Neue 45 Light U/lc, 12/14pt, prints in either 100% UWS Blue or 100% of the chosen secondary colour for that particular publication. Ranged left against a 7mm margin, 7mm from the top of the page.


4. Body textHelvetica Neue 45 Light U/lc, 8/10pt, prints 100% UWS Black. Ranged left 61.5mm down from the top edge of the page.

NoteFor any one publication only two main colours should be used through-out i.e. for areas of block colour, titles,sub-titles and graphs).





5.13 literature DL inner layouts

61.5

Title

Sub-titleLorem gnave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delendave carmina fivi esse reor, memini quae plago sum mihi parvo Orbilium dic-tare; sed emendata videri pul-chraque et exactis minimum distantia miror.

Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditque poema.Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur.

Laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo peraque dure dicere

Title

Caption to photgraph

credit eos.Ignave multa fatetur, et sapit et mecum facit et I ova iudicat aequo.

Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror. Inter quae verbum emi cuit si forte decorum, et si versus paulo con cinnior unus et alter, iniuste totum ducit venditque poe ma.Inter dumvolgus rectum videt, est ubi peccat. Si veteres ita miratur.

Laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.peraque dure dicere credit eos, ignave


Sub-titleLorem gnave multa fatetur, et sapit et mecum facit et Iova iudi-cat aequo. Non equidem insec-tor delendave carmina fivi esse reor, memini quae plago sum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror.

Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditque poema.Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur

laudatque poetas, ut nihil antef-erat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos

Sub-titleIgnave multa fatetur, et sapit et mecum facit et I ova iudicat aequo.

Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror. Inter quae verbum emi cuit si forte decorum, et si versus paulo con cinnior unus et alter, iniuste totum ducit venditque poe ma.Inter dumvolgus rectum videt, est ubi peccat. Si veteres ita miratur.

Laudatque poetas, ut nihilanteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Sub-titleLaudatque poetas, ut nihilanteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Teaching and Learning Facilities• Non equidem • Insector delendave carmina • Livi esse reor memini quae plago summihi parvo• Insector delendave carmina

61.5

1

1

2

4 4

5

5

6

6

7

2

3

The grid for the internal pages within all DL literatureis based on a two column grid, with 7mm margins around each page and a 5mm gutter width.



1. ImagesIf photographs are required, full-bleed or otherwise, they should sit within the grid as shown. If an image sits on the left hand side of the page, the curved corner template may be used.

2. Curved corner templateThe shape and size of the curve is determined in section 3.10 (DL front and back cover). It may be used for full-bleed images or coloured blocks containing statements or quotes only on the left hand side of the page. The use of the curve may not be absolutely necessary on every double page layout and must not be defined by a keyline.


4. TitlesHelvetica Neue 45 Light U/lc, 12/14pt, prints in either 100% UWS Blue or 100% of the chosen secondary colour for that

particular publication. Ranged left against a 7mm margin, 7mm from the top of the page.


6. Body textHelvetica Neue 45 Light U/lc, 8/10pt, prints 100% UWS Black, ranged left 61.5mm down from the top edge of the page.





5.14 literature two colour and copy heavy leaflets

2011Arts and Humanities


CO

DE

XX

XX

XX

XX

XX

XX

X

The University of Western Sydney serves a population of nearly 1.7 million people and is one of the country’s largest universities. Its six located campuses provide a supportive experience for all students.

IntroductionInterdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror. Inter quae verbum emicuit si forte decorum, et si versus paulo con cinnior unus et alter, iniuste totum ducit venditque poema.Interdum volgus rectum videt, est ubipeccat. Si veteres ita miratur.

Laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Bachelor of Social Science

Career OpportunitiesLorem gnave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror.

Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditque poema.Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eo. Ignave multa fatetur, et sapit et mecum facit et I ova iudicat aequoInterdum volgus rectum videt, est ubi peccat. Si veteres ita miraturlaudatque poetas, ut nihil anteferat, nihil illis com-paret, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Assumed KnowledgeLorem gnave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

2002 UAINon equidem insector delendave carmina Livi esse reor memini

Key Programsplagosum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror. Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditquepoema.Interdum volgus rectum videt, est ubi peccat si veteres ita.

Practical Experiencelaudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eos.

3 years full time

About this CourseLorem gnave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror. Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditque poema. Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihilanteferat, nihil illis.

Aboriginal Studies (Blacktown, Penrith) Comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eo. Ignave multa fatetur, et sapit et mecum facit et I ova iudicat aequoInterdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo.

Community Development (Penrith, Parramatta) Lorem gnave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror. Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditquepoema.Interdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis.

Criminology (Bamkstown, Hawkesbury)Tomparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. peraque dure dicere credit eo. Ignave multa fatetur, et sapit et mecum facit et I ova iudicat aequoInterdum volgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. fatetur, et sapit et

A mecum facit et I ova iudicat aequoInterdumvolgus rectum videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, siperaque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat ae.

part-time equivalent

706875 HECS Bankstown • •

706900 HECS Hawkesbury • •

706925 HECS Parramatta/Penrith • •

There may be instances where only two colours may be used for a publication, especially in very copy heavy documents. This does not have to sacrifice the design.

The grid and column guides remain exactly the same as the guides set up for other publications of that size, as does typesize, style, margins and positioning.

1. Symbol and logotypeThe symbol and logotype (with strapline) prints in its single colour version 100% UWS Black.

2. ColourUse only two main colours throughout.

uWS Black plus one additional colour from the secondary colour palette.

2. ImagesWhere photographs are required, full-bleed or otherwise, they should sit within the grid. If an image sits on the left hand side of the page the curved corner template may be used as shown.

All photographs must appear in Black and White, no duotones are permissible.


5.15 literature coloured banding

Heading Heading Heading

HeadingHeading

To allow for versatility within the visual identity, as a secondary option, it is permissible in limited publications to use a colour from the secondary colour palette as a band across the top.

When a secondary colour is used instead of White it must only be used with a full bleed photograph as shown.It must not be used with typographical or multi-image designs.

Special consideration must be given to the choice of image, it must be sympathetic to the colour used to create a balanced appearance.

This design option is strictly monitored by the Office of Marketing and Communication, and must only be used with permission from Publications.

5.16 literature avoiding mistakes

Undergraduate Courses Undergraduate Courses


CompositionDo not alter the scale or proportion of any element. Always check that you are using the master template guide and guidelines.

ColourDo not alter or substitute any of the corporate colours.

ImageryDo not use cut outs, images must always sit within the picture template.

ImageryDo not layer or overlap images. Always use the grid on the picture template.

undergraduate Courses


TypefacesDo not substitute the corporate typeface and do not place text over an image.

ImageryAlways follow the specifications for photographic content. At no point should illustration be used.


x x x

x x x

UWS literature relies heavily on the styles designed in these guidelines being followed to convey consistency throughout the visual communication.

To help avoid mistakes here are some examples of what not to do.


6.1 web banners

06 digital advertising


6.1 digital advertising web banners

1

2 3

4

Standard digital ad sizes include:

1. Leaderboard 728 x 90

2. Wide Skyscraper 160 x 600

3. Skyscraper 120 x 600

4. Medium Rectangle 300 x 250

The logo strapline should be ommitted when legibility is at risk.

The minimum logo size in this milieu is 100px wide by 54px high.

7.1 banners

7.2 merchandising

07 promotional items


7.1 promotional items banners

Horizontal banners

Vertical banners (1x5) Horizontal banners (1x3)

Posters

Shown here are some promotional items such as banners and posters.

All show the symbol and logotype in a clear, consistent way.

The curve can easily but effectively help reinforce the visual identity.

All use the corporate colours to create a clean, dynamic and versatile look.

NoteA flock of birds pattern has been designed to enhance the visual identity and is used only in limited applications. Permission must be obtained by the Office of Public Affairs for use of the flock of birds foranything not specified within these guidelines.

UWS UWS

UWS

24mm 10mm

Small use logo

Maximum size Minimum size

7.2 promotional items merchandising

For certain merchandising applications such as pens, space restrictions will apply and the logo will need to be used smaller than it’s recommended minimum size.

In these limited applications a small use version of the logo has been created to be legible at very small sizes.

This logo must never appear larger than 24mm wide or smaller than 10mm wide. It must also never appear with the strapline.

Master artwork for this logo is available.

Note: Use of this version of the logo can only be approved by the Executive Director, Engagement and Partnerships.

8.1 certificate (version one)

8.2 certificate (version two)

8.3 testamur

08 ceremonialitems


University of Western Sydney


In the name of the Board of Trustees of the University of Western Sydneyand by the Authority of the same be it known that

having fulfilled all the requirements has this day been admitted to the

with all the privileges attached to the same and the Board of Trusteeshas authorised the Seal of the University to become hereunto affixed

Chancellor

Vice-Chancellor

Academic Registrar


Professor Janice ReidVice-Chancellor


This is to certify that

Namehas sucessfully completed an internship

approved by the Australian Art Association in

Subjectfrom 1st August 2001 to 31st July 2002





75 12

137

All measurements in millimetres Scale 45% of actual sizeActual size A4 (210x297mm)

1

2

33

8.1 ceremonial items certificate (version one)

The certificate is pre-printed and can be obtained only from the Office of Marketing and Communication.

For security reasons no attempts are to be made to re-create this certificate.

Typing guide specificationsHelvetica Neue is recommended for use as typewritten text. If this is unavailable, Arial (a standard Windows font) may be used. All text prints 100% Black. All type aligns with the left hand side of the identity, ranged left 137mm down from the top of the page to a measure of 75mm width.

1. Text Arial or Helvetica Neue 45 Light U/lc, 9.5/14pt.

2. Name and qualified subject Arial or Helvetica Neue 45 Light U/lc, 26.5pt.

There may be instances where the name may be longer than the space provided. Where this occurs the point size of the name may be reduced in size until it sits comfortably within the measure.

3. Signatory name and titleArial or Helvetica Neue 55 Roman and Helvetica Neue 45 Light U/lc, 9/11pt. Ranged left, aligned with the left hand side of the identity 3mm down from the keyline.



In the name of the Board of Trustees of the University of Western Sydneyand by the Authority of the same be it known that


with all the privileges attached to the same and the Board of Trusteeshas authorised the Seal of the University to become hereunto affixed

Chancellor

Vice-Chancellor

Academic Registrar












75 12

137

1

2

33


8.2 ceremonial items certificate (version two)

The certificate is pre-printed and can be obtained only from the Office of Marketing and Communication.

For security reasons no attempts are to be made to re-create this certificate.

Typing guide specificationsHelvetica Neue is recommended for use as typewritten text. If this is unavailable, Arial (a standard Windows font) may be used. All text prints 100% Black. All type aligns with the left hand side of the identity, ranged left 137mm down from the top of the page to a measure of 75mm width.

1. Text Arial or Helvetica Neue 45 Light U/lc, 9.5/14pt.

2. Name and qualified subject Arial or Helvetica Neue 45 Light U/lc, 26.5pt.

There may be instances where the name may be longer than the space provided. Where this occurs the point size of the name may be reduced in size until it sits comfortably within the measure.

3. Signatory name and titleArial or Helvetica Neue 55 Roman and Helvetica Neue 45 Light U/lc, 9/11pt. Ranged left, aligned with the left hand side of the identity 3mm down from the keyline.


8.3 ceremonial items testamur

The testamur is pre-printed and can be obtained only from the University. They are individually signed, numbered and sealed, and have general additional security embedded into each document.

For security reasons no attempts are to be made to re-create this testamur.

* THE

COM

MO

NS

EA

LO

FTHEUNIVERSITY

OF

WE

ST

ER

NSY

DNEY *

In the name of the Board of Trustees of the University of Western Sydney and by the Authority of the same be it known that

John Doe Smith


Bachelor of Science

with all the privileges attached to the same and the Board of Trustees has authorised the Seal of the University to become hereunto affixed

Chancellor

Vice-Chancellor

Registrar

1 April, 2010

OPA2401-testamur.indd 2 10/12/10 11:23 AM

9.1 generic slides 1



09 powerpoint


9.1 powerpoint generic slides 1

There are three different powerpoint designstandard styles available for use. The first one shown here is simple and can easily be used with text and pictures.


There are three different powerpoint designstandard styles available for use. The second one shown here is slightly more complex, it has up-to-date images of UWS students and buildings.


There are three different powerpoint designstandard styles available for use. The third one shown here is based on last years prospectus creative.

Updated annually to reflect collateral in market.

If you are uncertain about how to apply any aspect of the visual identity please contact:

Terry BarridgeiMedia and Design Manager Office of Public AffairsUniversity of Western SydneyLocked Bag 1797 Penrith NSW 2751Building AF Room AF.1.11, Werrington North Campus P: 9678 7517 F: 9678 7095M: 0416 157 184E: [email protected]

visual identity manual - University of Western Sydney

Documents

Transcript of visual identity manual - University of Western Sydney