Visual Frog - Leap into the Cloud

The Cloud Appliance CompanyThe Cloud Appliance Company

Leap into the Cloud

About Visual FrogAbout Visual Frog

• Visual Frog is a cloud appliance product company offering the “Packaged Cloud”

Virtual Server Cloud Virtual Desktop Cloud WAN Accelerator

© 2013 Visual Frog, Inc. / Confidential 2

The VDI Market SizeThe VDI Market Size


Gartner, “HVD (hosted virtual desktop) deployments are forecast to reach 74 million users by 2014 or 15% of professional desktop users”.

The global market for such hosted virtual desktops is forecast to grow from approximately $500 million in 2009 to a cumulative total of nearly $5 billion by 2016 (ABI Research, 2012).

Forecasted growth in the Virtual Desktop Market (in $Bn)

Source: Morgan Stanley Research, 2011 and ABI Research, 2012

The client virtualization market is maturing at a rapid pace; new approaches such as workspace as a service (WaaS) and mobile experience virtualization are beginning to emerge. The market itself is beginning to consolidate as larger vendors acquire unique smaller firms to access new capabilities and customer groups.

IDC Worldwide Client Virtualization 2012 Vendor Analysis

Source: IDC MarketScape 2012

Customer ProfileCustomer Profile

• Who needs Virtual Desktops? Healthcare

Clinicians Consultants HIPA Compliance

Law Partner Asset Enforcement Remote access to court

documents – Centralized control– Large documents – SBU Data

Consultants Government Telecommunications

Call Centers Retail

POS


• Virtual desktops allow the users to bring their own device (BYOD)

• Controls security • Reduces IT hard and support costs• Reduces licensing costs• Enables new employees• Future proofs the desktop• Improved user experience• Access from any device

Security profiles

TJK

green list on left needs improvementCustomer Profile, are those target markets?, market examples? For Customer profile I would expect to see target industries, Geographic details, and company size information. I could see use in much broader industry spectrum.

Competitive LandscapeCompetitive Landscape• Vmware• Citrix• Desktone• Unidesk• Virtual Bridges• Oracle• Quest Software


Larger vendors naturally offer more capabilities to their customers; thus many of them lead in this study. However, many innovations are coming from the smaller start-ups, which build their whole business around those differentiating innovations. The result is many start-ups are gaining rapid traction in the market and performed well in this study. IDC Worldwide Client Virtualization 2012 Vendor

Analysis Source: IDC MarketScape 2012

Projected VDI Costs

Projected VDI Costs

Component Cost per concurrent user

Off-the-shelf server $100 - $150

VDI‑in‑a‑Box with Citrix HDX

$160

Hypervisor$0 to $65

Microsoft VDA License* $0 to $100

Total$260 to $475 per

Desktop


One of the major factors that

prospective customers consider

while deciding which desktop

virtualization solution is suitable

for them, is cost. Citrix, one of the

major players in this sphere, offers

Virtual desktop solutions for under

$500 per user (Citrix Website,

2013). Figure 5 to the left, shows

the breakdown of the upfront costs

to acquire the infrastructure

needed to deploy VDI solutions

from Citrix.Costs associated with deploying Citrix’s Virtual Desktop Solution

Source: Citrix Website, 2013

TJK

How does Visual Frog price compare?

Visual Frog JumpBoxVisual Frog JumpBox


Product LineProduct Line

• Bullfrog Cloud Lil Bullfrog Cloud Appliance – SMB Big Bullfrog Cloud Appliance -

Enterprise

• Tree Frog Virtual Desktop Virtual Desktop Cloud Appliance Thin Client

• JumpBox Remote Location Service Accelerator Accelerates VM Without Replication

Visual Frog Product Visual Frog Product


We have 2 solutions ready for delivery!

No License Fees!

TJK

Cost brought up again, but still no mention of Visual Frog costs to customers. Is this a competative advantage or disadvantage, or is cost difference neglegible, selling on better technology?

TJK

WHich 2 solutions are ready for delivery? What still needs to be created to be ready for delivery? Do you have a company using/testing the ready products today?

Strategic FocusStrategic Focus

• First Four Market Verticals Healthcare Energy Law 3D Engineering Government

• Building Separate Sales Practices For Each Market

Experienced Domain Experts Dedicated Sales Force Highly–Specialized Cloud Programs, Products,

People

• Practice Verticals General Managers Cloud Expertise Commit to Three Year Revenue Target



TJK

five verticals--mention engineering back in slide 5

Marketing InitiativesMarketing Initiatives

• Partner Vertical Promotions Practice

Products Showcased Product Solutions Integration Expertise Showcased in all Areas

• Innovation Pavilion Showcase Scenarios

Cloud Server Virtual Desktop Accelerator

Highlight Industry Pain Points Large Conference Room Demo Center Briefing Center



Professional ServicesProfessional Services

• Delivery Team Project Manager Delivery Engineer Integration Engineer

• Support Team 7X24

Integration Support Team Post Delivery Support Team Third Level Support Team

Visual Frog Delivery Visual Frog Delivery


V-Frog Sales – Delivery PlanV-Frog Sales – Delivery Plan

• Industry Energy Health Care Law 3D Engineering Government

• Locations Chicago Houston East (Boston /

Philadelphia / VA) West (Denver)


V-Frog Sales Regions

Financial Projections Financial Projections


3-Year Success Strategy3-Year Success Strategy

• Targeting $50 Million of Revenue in 3 Years

• Business Milestones US Regional Sales HQs

South West - Houston, TX North East – Boston, MA Mid-West – Chicago, IL West Coast – Denver, CO

$5 Million Dollars in Sales• Business Strategic

Progressions Hire Sales / Marketing Team Product Brand Marketing

Tradeshows Trade Magazines

• Marketing Start Q1 2013

• Sales Push Q1 2013

© 2013 Visual Frog, Inc. / Confidential & Proprietary 14

Visual Frog - Leap into the Cloud

Technology

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