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Visual Design Thinking Workshop
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Transcript of Visual Design Thinking Workshop
VISUAL DESIGN THINKING TM
www.visualdesignthinking.co | @LearnGlyph
A Workshop to Build Creative Confidence with Visual Thinking Alli McKee, Stanford and IDEO.org alum
Research shows that we think like we speak. The first step in Visual Design Thinking, then, is learning visual language. Come learn Glyph™, a language that balances verbal and visual elements to improve the way you learn, remember, create, and communicate. After this 2.5 hour workshop, you will be bursting through that “I can’t draw” trap and stepping into your new role as a standout visual problem solver. Come join Stanford’s Alli McKee for a workshop that will build your creative confidence and amplify your communication. With extensive experience in both business (Bain & Company + Stanford GSB) and design (IDEO.org + Stanford d.school), Alli has come from Silicon Valley to bring you the best of both worlds to deliver a unique experience that is challenging, fun, and fulfilling.
Source: Workshop given at Stanford d.school August 2015
Now, it’s about People
Source: Tim Brown and Roger Martin, “Design for Action”; Image inspired by Keith Haring
“Business people don’t need to understand design. They need to become designers.”
-Roger Martin
Source: Daniel Pink, A Whole New Mind
But, Business people struggle…
Source: 3 years at Bain and Company, 2 years teaching Creative Arts, and Stanford’s MBA program
“But, I’m not Creative”
Source: 3 years at Bain and Company, 2 years teaching Creative Arts, and Stanford’s MBA program
VISUAL DESIGN
THINKING TM
Source: Process trademarked by Blot, inc. August 2015
VISION
Source: Process trademarked by Blot, inc. August 2015; Image from Stanford GSB “Ways to Change” Monument
Set your
“We have an Engagement Gap”
Source: Hayley Darden, Director of Engagement at the Future Project; Image inspired by Austin Kleon, Steal Like an Artist
Creativity is
LEARNING
MEMORY
CREATIVITY
COMM-UNICATION
Source: Alli McKee, July 2015 inspired by Tony Buzan in Moonwalking with Einstein
Remembering Concrete Things
Source: Alli McKee, July 2015 inspired by Tony Buzan in Moonwalking with Einstein
Creating Through connections
Source: Alli McKee, July 2015 inspired by Tony Buzan in Moonwalking with Einstein
First, Where do you Stand?
Ohhh, HELL no.
Well, Maybe
Brought My Own!
Inspiration: Dan Roam, Back of the Napkin
INVENTORY
Source: Process trademarked by Blot, inc. August 2015; Image from my workstation at Stanford Venture Studio
Build up an
STRUCTURE SWAP
Self Actualization SELF ESTEEM
LOVE & Belonging
Safety PHYSIOLOGICAL NEEDS
Source: Maslow’s Hierarchy of Needs
Source: Process trademarked by Blot, inc. August 2015; Image from workshop at Stanford, August 28th 2015
SYNTHESIZE Solve and
One
Source: https://www.ted.com/talks/paolo_cardini_forget_multitasking_try_monotasking?language=en
TWO
Source: https://www.ted.com/talks/paolo_cardini_forget_multitasking_try_monotasking?language=en
UNDERSTAND
Source: Process trademarked by Blot, inc. August 2015; Image from workshop at Stanford d.school July 2015
The user
Source: Process trademarked by Blot, inc. August 2015; Image from workshop at Stanford d.school July 2015
ADAPT Again to
THREE
Source: https://www.ted.com/talks/paolo_cardini_forget_multitasking_try_monotasking?language=en
Source: Process trademarked by Blot, inc. August 2015; Image from workshop at Stanford August 2015
LAUNCH And Lead
WHAT COULD BE
Inspiration: Nancy Duarte, Resonate; Image inspired by Austin Kleon, Steal Like an Artist
Source: Process trademarked by Blot, inc. August 2015
What we did Today
Creativity
Commun-ication
Commerce
Think Do
Sell
Source: Alli McKee, See to be Seen proposal, August 2015
LEARN VISUALDESIGNTHINKING
FOLLOW US on twitter
Thank you! TM
Learn more www.visualdesignthinking.co Read up www.whypay100k.com Follow us @LearnGlyph Connect on LinkedIn
Alli McKee is an entrepreneur and an artist from Virginia in the US. At the University of Virginia, she studied Studio Art and American Studies before earning a Masters degree in Marketing and Management. After starting two companies in school, she started her corporate career at Bain & Company working for Fortune 500 companies in various industries, from Casino Retail to Consumer Packaged Goods. After Bain, Alli moved to Johannesburg, South Africa to teach Entrepreneurial Leadership and Creative Arts at African Leadership Academy. At ALA, she ran the Student Enterprise Incubator Program, which housed 18 businesses with student entrepreneurs from 44 different countries. Alli is currently an entrepreneur and a student in Stanford’s MBA/MA Education program working on her first book on visual leadership entitled See to be Seen. This year through Stanford d.school’s Launchpad program, she founded Blot, inc. with the mission of making people more creative and connected in their work. She is now giving workshops in different countries teaching skills at the intersection of creativity, communication, and commerce and hopes to develop the next generation of visual leaders around the world.