Visual Communications for Nonprofits
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VisualNoland Hoshino | Co-Founder, Bcause Media | @NolandHoshino
A Snapshot of Visual Content Marketing
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Source 3M Corporation and Zabisco
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Source Zabisco
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Pick up plastics to help keep ourbeaches clean – no matter where you live
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EXAMPLES OF VISUAL CONTENT
a
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IMPRESSIONABLE
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zELEMENTS OF VISUAL CONTENT
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Source Simply Measured
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Bite-sized Information
facebook.com/washingtonunited
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Inspirational
facebook.com/sevenly
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Motivational
Image + Content + Creativity
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pinterest.com/sevenly
Snapshot Message
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Contest theme with #hashtagAnnounce contest with instructions
and rulesCreate RSS feed
http://instagr.am/tags/[hashtag name]/feed/recent/rssNote: Don’t include the hash mark # in the URL address
Fan snaps photo with #hashtagWinner winner chicken dinner
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Nonprofit Website
Uploads Picture to Pinterest Board
Write compelling call-to-action
Create Pinterest Board
Person clicks on image, “like” “repin it” tweet,
emal or Facebook
Donation Page
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Source AnsonAlex
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http://pinterest.com/source/yourwebsite.com
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Search #heiferinternational
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PicMonkey.com
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ReciteThis.com
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ShareAsImage.com
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Tagxedo.com
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Piktochart.com
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Infogr.am
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Why
Why
Why
Why
Why
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• Hire the right right-brain person• Identify theme message, mission, vision• Post interesting images• Optimize images for findability• Post consistently and frequently • Make use of apps and tools• Get your community involved
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